LUXURY CARS
Significance <ul><li>Send out an “I have arrived” lifestyle statement </li></ul><ul><li>On-road price of Rs 2.3 million or...
SURVEY <ul><li>Some of the popular brands were: </li></ul><ul><ul><li>Honda </li></ul></ul><ul><ul><li>Toyota  </li></ul><...
<ul><ul><li>Inheritors own 3-4 cars </li></ul></ul><ul><ul><li>Self-made and the Professionals own 1-2 cars each </li></ul...
Indian Car Market <ul><li>Potential size of the luxury car market estimated at ` 140-150 billion as of 2010-11 </li></ul><...
Indian Car Market <ul><li>Is a ‘Growth’ Market </li></ul><ul><li>Players have focused on increasing sales in the country  ...
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The Luxury Car Market in India - Top of the Pyramid

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A study on the luxury car market in India from Top of the Pyramid - A report s a research report based on behaviour and spending patterns of the Ultra High Net Individuals (UHNI) in India published by Kotak Wealth Management & CRISIL Research.


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Published in: Automotive, Business
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The Luxury Car Market in India - Top of the Pyramid

  1. 1. LUXURY CARS
  2. 2. Significance <ul><li>Send out an “I have arrived” lifestyle statement </li></ul><ul><li>On-road price of Rs 2.3 million or above </li></ul>
  3. 3. SURVEY <ul><li>Some of the popular brands were: </li></ul><ul><ul><li>Honda </li></ul></ul><ul><ul><li>Toyota </li></ul></ul><ul><ul><li>Mercedes </li></ul></ul><ul><ul><li>BMW </li></ul></ul><ul><ul><li>Audi </li></ul></ul><ul><ul><li>Skoda </li></ul></ul><ul><ul><li>Hyundai </li></ul></ul>
  4. 4. <ul><ul><li>Inheritors own 3-4 cars </li></ul></ul><ul><ul><li>Self-made and the Professionals own 1-2 cars each </li></ul></ul><ul><ul><li>SUV’s and cross over SUV’s are the overwhelming “aspirational” car </li></ul></ul><ul><ul><li>Professionals showed the greatest desire to own an ultra-luxury car </li></ul></ul><ul><ul><li>Younger Self-made ultra HNIs prefer an SUV. </li></ul></ul>SURVEY
  5. 5. Indian Car Market <ul><li>Potential size of the luxury car market estimated at ` 140-150 billion as of 2010-11 </li></ul><ul><li>CAGR of 22 per cent from 2008-09 to 2010-11 </li></ul><ul><li>Mainly due to: </li></ul><ul><ul><li>entry of new luxury car players in India </li></ul></ul><ul><ul><li>increasing spending propensity of the customers </li></ul></ul><ul><ul><li>easy availability of finance </li></ul></ul><ul><ul><li>improving economic scenario </li></ul></ul><ul><ul><li>attractive EMI schemes from financiers </li></ul></ul>
  6. 6. Indian Car Market <ul><li>Is a ‘Growth’ Market </li></ul><ul><li>Players have focused on increasing sales in the country </li></ul><ul><li>Enhanced dealership network of luxury cars </li></ul>
  7. 7. Thank You
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