El puro del romance




     Don’Juan
          Reserva Ecologica

          Hechos a mano en Costa Rica


New premium eco...
“DON’JUAN RESERVA ECOLOGICA”

“Don’Juan Reserva Ecologica” Cigars are
handmade in Costa Rica from 100% Certified
Ecologica...
“DON’JUAN RESERVA ECOLOGICA”

Handmade premium cigars with long fillers. This eco-
friendly unique collection hails from t...
deliver…an elegant smoke. Distinct floral notes at
      the start are later joined by burnt chocolate flavor
      as the...
Churchill $69.25 – Barcode BL5P-CGR-001 (Intro $59.25)

Torpedo $69.25 - Barcode BL5P-CGR-002 (Intro $59.25)

Corona $67.7...
Churchill - $ – Barcode BL10-CGR-001 (Intro $

Torpedo - $ – Barcode BL10-CGR-002 (Intro $

Corona - $ – Barcode BL10-CGR-...
MARKETING

LAUNCH PARTIES

San Diego (Tone)

Los Angeles (AUTO SHOW) Don’ Juan, Tone, Ted Hughes, Karman)

San Francisco (...
Panama (Tim Goldberg)

Trinidad & Tobago ( Brian Harry, Carla Frodringham, Danielle Deffeinthaller)

Madrid (Kamran Ghalch...
105.9 Power 106

Gifts for men

Market to Women

Press Release

LA Times

NY Times

MIAMI

DETROIT NEWS

DETROIT FREE PRES...
Contact: Don’Juan Gross

Phone: 310.993.0144

Email: donjuangross@gmail.com

Contact: Tone Belcher

Phone:310-894-3900



...
Email: tonebelcher@unicorpmc.com



FOR IMMEDIATE RELEASE




               New Eco-Friendly Cigar hits the market!



  ...
tonebelcher@unicorpmc.com or call @ 310-894-3900

                                         -30-

Contact: Priscilla Clark
...
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Don’Juan Reserva Ecologica

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Don’Juan Reserva Ecologica

  1. 1. El puro del romance Don’Juan Reserva Ecologica Hechos a mano en Costa Rica New premium eco-friendly cigars hand made in Costa Rica By Don’Juan Gross 1
  2. 2. “DON’JUAN RESERVA ECOLOGICA” “Don’Juan Reserva Ecologica” Cigars are handmade in Costa Rica from 100% Certified Ecologically grown tobaccos. These rare, smooth- smoking cigars are mild to full in body, offering a marvelously PURE tobacco flavor that must be smoked to fully appreciate. Coined as the cigar of romance (el puro del romance), these unique smokes take stage as the first eco- friendly cigars on the market. Our cigars consist of only the finest eco-friendly tobaccos grown in the world, genetically engineered for pest and disease resistance, employing natural predators to suppress insects, pest and harmful elements. They are farmed naturally in the Central American Indian tradition, respectful of their ancient ways. Our puros (cigars) redefine excellence, bringing quality, elegance, grace and appeal to an eco-friendly environment. Smokers of the Don’Juan Reserva Ecologica, be it, Blue label (Mild), Red Label (Medium) and Black Label (Full), will enjoy the taste as well as the aromas of our eco-friendly cigars. Your full satisfaction is the foundation of our mission. Relax with one, Don’Juan Gross 2
  3. 3. “DON’JUAN RESERVA ECOLOGICA” Handmade premium cigars with long fillers. This eco- friendly unique collection hails from the world’s only exiting genetically pure ancestral (pre-embargo) Cuban seeds. Each true-to type seed variety, developed in legendary Cuban regions has been adapted to the high mountains of Puriscal, Costa Rica’s growing environment. Colors identify the blends and smoking characteristics. 1. DON’JUAN RESERVA ECOLOGICA - BLUE LABEL - Mild bodied tobacco, nutty, woody flavors and flagrant aromas rarely found in today’s cigars…Cuban or other. This is what classic Havana was all about. 2. DON’JUAN RESERVA ECOLOGICA - RED LABEL – Medium bodied tobacco, Maduro with the most distinctive character in the line. The renowned characteristic of this seed’s origin has impacted the world smokers since its first appearance. Woody flavor; distinct floral aroma with a lingering finish. A memorable cigar when smoked slowly and gently. 3. DON’JUAN RESERVA ECOLOGICA - BLACK LABEL – Full bodied tobacco, the Maduro wrapper’s oily sheen, fine veins and warm hue promise…and 3
  4. 4. deliver…an elegant smoke. Distinct floral notes at the start are later joined by burnt chocolate flavor as the body builds into its full smoking characteristics. “DON’JUAN RESERVA ECOLOGICA” SUG. RETAIL PRICING BUNDLES of 25 BLACK LABEL, RED LABEL, BLUE LABEL - Bundles Churchill - $346.35 – Barcode BL-CGR-001 (Intro $296.25) Torpedo - $346.35 – Barcode BL-CGR-002 (Intro $296.25) Corona - $338.75 – Barcode BL-CGR-003 (Intro $288.75) Robusto - $335.25 – Barcode BL-CGR-004 (Intro $285.25) 10-PACK Churchill - $138.50 – Barcode BL10-CGR-001 (Intro $118.50) Torpedo - $138.50 – Barcode BL10-CGR-002 (Intro $118.50) Corona - $135.50 – Barcode BL10-CGR-003 (Intro $115.50) Robusto - $134.50 – Barcode BL10-CGR-004 (Intro $114.50) 5-PACK 4
  5. 5. Churchill $69.25 – Barcode BL5P-CGR-001 (Intro $59.25) Torpedo $69.25 - Barcode BL5P-CGR-002 (Intro $59.25) Corona $67.75 - Barcode BL5P-CGR-003 (Intro $57.75) Robusto $67.25 - Barcode BL5P-CGR-004 (Intro $57.25) 3-PACK Churchill $41.55 BLS-CGR-001 (Intro $35.55) Torpedo $41.55 RLS-CGR-002 (Intro $35.55) Corona $40.65 BLS-CGR-003 (Intro $34.65) Robusto $40.20 BLS-CGR-004 (Intro $34.25) SINGLES Churchill - $13.85 BLS-CGR-001 (Intro $11.85) Torpedo - $13.85 RLS-CGR-002 (Intro $11.85) Corona - $13.55 BLS-CGR-003 (Intro $11.55) Robusto – $13.40 BLS-CGR-004 (Intro $11.40) “DON’JUAN RESERVA ECOLOGICA” WHOLESALE PRICING BUNDLES of 25 Churchill - $173.17 – Barcode BL-CGW-001 (Intro $148.12) Torpedo - $173.17 – Barcode BL-CGW-002 (Intro $148.12) Corona - $169.37 – Barcode BL-CGW-003 (Intro $144.37) Robusto - $167.62 – Barcode BL-CGW-004 (Intro $142.62) 10-PACK 5
  6. 6. Churchill - $ – Barcode BL10-CGR-001 (Intro $ Torpedo - $ – Barcode BL10-CGR-002 (Intro $ Corona - $ – Barcode BL10-CGR-003 (Intro $ Robusto - $ – Barcode BL10-CGR-004 (Intro $ PACKS of 5 Churchill $48 – Barcode BL5PCGW-001 (Intro $ Torpedo $ - Barcode BL5P-CGW-002 (Intro $ Corona $ - Barcode BL5P-CGW-003 (Intro $ Robusto $ - Barcode BL5P-CGW-004 (Intro $ 3-PACK Churchill $ BLS-CGR-001 (Intro $) Torpedo $ RLS-CGR-002 (Intro $) Corona $ BLS-CGR-003 (Intro $) Robusto $ WLS-CGR-004 (Intro $) SINGLES Churchill - $7 BLS-CGW-001 (Intro $) Torpedo - $7 RLS-CGW-002 (Intro $) Corona - $7 BLS-CGW-003 (Intro $) Robusto – – (Intro $) If you would like to make an order, please call toll free at 1(800) Don Juan or online at our website www.donjuancigars.us 6
  7. 7. MARKETING LAUNCH PARTIES San Diego (Tone) Los Angeles (AUTO SHOW) Don’ Juan, Tone, Ted Hughes, Karman) San Francisco (Don’ Juan, Tone, Ted Hughes, Karman) Las Vegas (MAGIC SHOW) Tone Phoenix, AZ Denver NY (Jeff Friday, Malik Adunni) Washington D.C. - (DEM Convention) Detroit (DonJuan, Carlton, KW, Johnny, Rayford) Chicago (Taste of Chicago) Banner (Toby) Toronto (Caribana Fest) Banner (Steven Young-chin, Errol Gee, Gill, Jazz Mann) Dallas (NBA ALL-STAR WEEKEND) Banner Houston (Brian Harry) San Antonio Kentucky (Kentucky Derby) Don’ Juan, Tone MIAMI (ABFF) – (Jeff Friday, Malik Adunni, Rachel Mitchell, Keith Blackman) Atlanta (Alvin James) Nicaragua (Ruy Delgado) 7
  8. 8. Panama (Tim Goldberg) Trinidad & Tobago ( Brian Harry, Carla Frodringham, Danielle Deffeinthaller) Madrid (Kamran Ghalchi) Tel Aviv (Kamran Ghalchi) London (Kamran Ghalchi, Nav Sandu) Capetown, South Africa Berlin, Germany (Christoph, Kamran Ghalchi) Korea Japan (Tone) PROMOTIONAL IDEAS Lighters (200) Tone Belcher Cigar Cutters (200) Tone Belcher T-Shirts (200) (gen. Word of Mouth) Tone Belcher Hats (200) (gen. Word of Mouth) Tone Belcher Posters (100) (gen. Word of mouth) Billboards (15) (gen. word of Mouth) Commercials (3) (gen. Word of mouth) Tone Belcher Online Commercials (3) (gen Word of mouth) Tone Belcher Internet Marketing (Email blast) Ted Publicity (newspaper/events) Don’Juan, Tone Belcher Word of Mouth - Sean Washington, Don’Juan, Woman with t-shirts) Radio – Jamie Foxx show (The Foxhole) (Gen. Word of Mouth) 8
  9. 9. 105.9 Power 106 Gifts for men Market to Women Press Release LA Times NY Times MIAMI DETROIT NEWS DETROIT FREE PRESS CHICAGO TRIBUNE GEORGIA TIMES LAS VEGAS - RADIO – Gallaxy Glen (Gen. Word of Mouth) Cross promotions with Sony, Flor de Cana 18, Angostura 1824 billboards, print ads. Bev Mo! Store Chain. Mobile Gas Stations (Short Filler) Walmart (Short Filler) Costco (Short Filler) 9
  10. 10. Contact: Don’Juan Gross Phone: 310.993.0144 Email: donjuangross@gmail.com Contact: Tone Belcher Phone:310-894-3900 10
  11. 11. Email: tonebelcher@unicorpmc.com FOR IMMEDIATE RELEASE New Eco-Friendly Cigar hits the market! What: Don’Juan Reserva Ecologica Launch When: Friday, November 6, 2009 Time: 7 – 10 PM Where: TBD Please email RSVP to info@donjuan.biz or call @ 310-993-0144 11
  12. 12. tonebelcher@unicorpmc.com or call @ 310-894-3900 -30- Contact: Priscilla Clark Phone: 404.000.0000 Email: Don’Juan Gross 310.993.0144 DonJuanGross@gmail.com DON’JUAN Discovers the best kept secret in Central America. 12

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