A Brand is built on core frameworks which help expressthe uniqueness of your organization to the world. Verbal Framework > Key Messages > Tagline > Positioning Statement > Tone Visual Framework > Logo > Color Palette > Fonts > Photography > Design Elements
The Right Event can:Engage SupportersBuild Your BrandGain Media AttentionThe Right Event should:Involve Media from the Start
DETROIT’S COTS DETROIT’S100 Media Participation: 100LEADING FOX2 LEADINGLADIES WWJ News Radio 950 LADIES Time MagazineDETROIT’S Hour Magazine DETROIT’S100LEADING Ambassador Magazine 100 LEADINGLADIES LADIES 60 days - concept to conclusion
DETROIT’S100LEADINGLADIES100 Leading Ladies was created by DMe as a“media ready” event. By bringing together all ofthe right elements, not only did we garner pre-event media, but synergies continued thereafter.
April 2012 - DCC Run For Literacy Detroit Lions FOX2 Lem Barney Weight Watchers Motor City Striders Detroit Derby Girls Detroit RiverWalk
Media for Through The Eyes of a Childincluded Channel 50, FOX2, Time Magazineand The Detroit News
DPSF Cass Tech Brick CampaignDMe Secured 3 minutes of airtime @ WDIV July 2011