BUILDING YOUR    BRAND          The Billboard“You’re driving the freeway at 75 mph and you see a tagline is on a billboard...
Brand development for CCSCommunity Care Services
Tagline for COTS by Diane Martin enterprises
“Revitalizing the Community, Rebuilding                  Lives”
A Brand is built on core frameworks which help expressthe uniqueness of your organization to the world.                   ...
The Right Event can:Engage SupportersBuild Your BrandGain Media AttentionThe Right Event should:Involve Media from the Start
DETROIT’S                 COTS              DETROIT’S100          Media Participation:  100LEADING            FOX2        ...
DETROIT’S100LEADINGLADIES100 Leading Ladies was created by DMe as a“media ready” event. By bringing together all ofthe rig...
April 2012 - DCC Run For Literacy                   Detroit Lions                       FOX2                    Lem Barney...
Media for Through The Eyes of a Childincluded Channel 50, FOX2, Time Magazineand The Detroit News
DPSF Cass Tech Brick CampaignDMe Secured 3 minutes of airtime @ WDIV              July 2011
DPSF on     WXYZ Channel 7“SPOTLIGHT ON THE NEWS”
Viral Growth Through Social Media
CHAMPIONS CLUB          a DMe initiative forthe Detroit Public Schools Foundation
Terri McMillanMichigan Author
Ed WelburnGM Global Design ChiefDPSF Champion
Ralph GillesChrysler Global Design ChiefDPSF Champion
Freda PayneDetroiter, Actress, Vocalist
Turning Point
Turning PointVICTORS not
www.dianemartinenterprises.com       248 . 473 . 2012
DMe Portfolio 2011
DMe Portfolio 2011
DMe Portfolio 2011
DMe Portfolio 2011
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DMe Portfolio 2011

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A few of the client appearances, events and strategies that brought our clients exceptional brand recognition and visibility this year.

Published in: Sports, Business
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  • DMe Portfolio 2011

    1. 1. BUILDING YOUR BRAND The Billboard“You’re driving the freeway at 75 mph and you see a tagline is on a billboard. Can you read it & remember it?”
    2. 2. Brand development for CCSCommunity Care Services
    3. 3. Tagline for COTS by Diane Martin enterprises
    4. 4. “Revitalizing the Community, Rebuilding Lives”
    5. 5. A Brand is built on core frameworks which help expressthe uniqueness of your organization to the world. Verbal Framework > Key Messages > Tagline > Positioning Statement > Tone Visual Framework > Logo > Color Palette > Fonts > Photography > Design Elements
    6. 6. The Right Event can:Engage SupportersBuild Your BrandGain Media AttentionThe Right Event should:Involve Media from the Start
    7. 7. DETROIT’S COTS DETROIT’S100 Media Participation: 100LEADING FOX2 LEADINGLADIES WWJ News Radio 950 LADIES Time MagazineDETROIT’S Hour Magazine DETROIT’S100LEADING Ambassador Magazine 100 LEADINGLADIES LADIES 60 days - concept to conclusion
    8. 8. DETROIT’S100LEADINGLADIES100 Leading Ladies was created by DMe as a“media ready” event. By bringing together all ofthe right elements, not only did we garner pre-event media, but synergies continued thereafter.
    9. 9. April 2012 - DCC Run For Literacy Detroit Lions FOX2 Lem Barney Weight Watchers Motor City Striders Detroit Derby Girls Detroit RiverWalk
    10. 10. Media for Through The Eyes of a Childincluded Channel 50, FOX2, Time Magazineand The Detroit News
    11. 11. DPSF Cass Tech Brick CampaignDMe Secured 3 minutes of airtime @ WDIV July 2011
    12. 12. DPSF on WXYZ Channel 7“SPOTLIGHT ON THE NEWS”
    13. 13. Viral Growth Through Social Media
    14. 14. CHAMPIONS CLUB a DMe initiative forthe Detroit Public Schools Foundation
    15. 15. Terri McMillanMichigan Author
    16. 16. Ed WelburnGM Global Design ChiefDPSF Champion
    17. 17. Ralph GillesChrysler Global Design ChiefDPSF Champion
    18. 18. Freda PayneDetroiter, Actress, Vocalist
    19. 19. Turning Point
    20. 20. Turning PointVICTORS not
    21. 21. www.dianemartinenterprises.com 248 . 473 . 2012
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