Changing behavior from the inside out – the keys to effective employee engagement
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  • 1. Trends in Sustainability Communication Employee Engagement ----------------------- CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 2. We help companies define and leverage their sustainability commitment to gain a market advantage. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 3. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 4. Moving the Needle Through Employee Engagement CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 5. Moving the Needle Through Employee Engagement Possibly the best route to making a sustainability impact CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 6. Three Motivations CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 7. Desire for alignment CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 8. Desire for alignment CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 9. Desire for behavior change CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 10. Desire for behavior change CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 11. Desire for improved recruitment and retention CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 12. Desire for improved recruitment and retention CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 13. How to implement a successful Employee Engagement program 2-minute drill CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 14. Executive Management Sponsorship CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 15. Connect to other initiatives (but don’t invite yourself to the party) CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 16. Recognize where the company is on its journey CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 17. Keep score – and tell people about it CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 18. Enroll the sales team CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 19. Ensure alignment between Corporate Communications, Brand and Sustainability CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 20. Put it all together with a galvanizing idea CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 21. Before you can change attitudes & behavior, you must change how people think. And in order to change how people think, you must know what they think right now. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 22. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 23. LIFTLeading Innovation For Tomorrow Boeing’s innovative spirit drives us to make changes that positively affect our employees, our work environment and the planet – not just for today but for years to come. Together, we can continue making responsible, sustainable improvements of which we can all be proud. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 24. LIFT for managers CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 25. LIFT for corporate CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 26. LIFT for Manufacturing CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 27. LIFT for Knowledge CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 28. LIFT for Convenience CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 29. LIFT Buy-In CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 30. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 31. Building a successful business doesn’t happen overnight. It takes time, elbow grease and a strong sense of responsibility. We believe that what we do either works – or doesn’t – based on how we do it. That’s why we try to do things the right way to keep our business humming. We do right by our people and by the planet we live on – because when those two things are taken care of, our performance takes care of itself. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 32. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 33. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 34. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 35. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 36. CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION
  • 37. Motivations 1.  Alignment 2.  Behavior Change 3.  Recruit / Retention Tips 1.  Executive sponsorship 2.  Parallel other CSR 3.  Don’t overshoot 4.  Keep score 5.  Enroll sales team 6.  Harmonize 7.  Galvanizing idea Get Clarity 1.  Objectives 2.  Research 3.  Audience 4.  Outcomes / Actions CONFIDENTIAL DO NOT REPRODUCE OR DISTRIBUTE WITHOUT EXPRESS WRITTEN PERMISSION