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Nexive è controllata interamente da PostNL un gruppo europeo focalizzato sull'offerta di servizi postali – tra i primi a livello mondiale - risultante dal processo di separazione societaria (avviato …

Nexive è controllata interamente da PostNL un gruppo europeo focalizzato sull'offerta di servizi postali – tra i primi a livello mondiale - risultante dal processo di separazione societaria (avviato il 1° gennaio 2011), tra la divisione "Mail" e la divisione "Express" del Gruppo TNT. Scopri PostNL e le soluzioni integrate e personalizzate che offre ai clienti.

www.postnl.com

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  • 1. About PostNLMarch 2013
  • 2. 2ProfileWe are proud ofour roots stretching back 200 years,our market leadership andour position as leading challengerin other countries
  • 3. 3BrandWe’re proactively respondingto the growth in online shopping withour parcel and e-commerce services,and we’re constantly coming up withnew smart solutions3
  • 4. 4We’re offering an increasing numberof digital solutions, like our digitalbilling and direct e-mailThe world is changing … so is PostNLWe offer online retailers bothconvenient parcel services and onlinesolutionsWe have also gained a strong marketposition in the UK, Germany and ItalyUnstoppablegrowth in onlinesalesDigitisation ofcorrespondenceLiberalisationof the Europeanpostal market
  • 5. 5PostNL: the essential linkin the market for sending and receivingWe know like no other how to get itfrom the sender to the receiver, inprint and onlineOur local level network is the best,and no one else has as manydelivery and retail pointsWe offer our customers valuablesolutions with smart combinationsof print and online
  • 6. 6PostNL in figures (2012)2,600post offices in the Netherlands4,276million euros in revenue65,147employees5,212vehicles
  • 7. 7PostNL in figures (2012)4,988 millionaddressed mail itemsin UK, DE and IT120 millionparcelsin NL, BE and UK3,437 millionaddressed mail itemsin NL10 milliononline contactsin NL
  • 8. 8FY 2012 performance in line with outlook-40.9%220130-4.2%426408-0.5%4,2974,276Total PostNL(31)(15)92150(207)(329)PostNL Other / intercompany5274277.0%1,4671,570International8.7%921009.1%889620.1%608730Parcels-88.3%15418-44.2%242135-5.1%2,4292,305Mail in the NetherlandsChangeFY2011FY2012ChangeFY2011FY2012ChangeFY2011FY2012€ millionUnderlying revenuesUnderlyingoperating incomeUnderlying cashoperating incomeQ42012Q42011ChangeQ42012Q42011ChangeQ42012Q42011ChangeMail in the Netherlands 658 695 -5.3% 65 109 -40.4% 40 88 -54.5%Parcels 208 166 25.3% 20 25 -20.0% 22 27 -18.5%International 419 382 9.7% 10 4 10 4PostNL Other / intercompany (95) (73) 33 9 (5) (20)Total PostNL 1,190 1,170 1.7% 128 147 -12.9% 67 99 -32.3%
  • 9. 9PostNL future perspectiveSmaller mail and bigger parcelcompany• Based on our core competence ofrunning efficient and high quality mailand parcel networks• Based on motivated workforce• High performance culturePredictable and solid business• Further adjust mail operations tomaintain profitability• Build to expand parcels• Sustainable delivery of cash
  • 10. 10Our focus: running large mail and parcels networksMailFocus on maximisingcash flows• Optimise the value of ourservice portfolio taking intoaccount substitution andcompetition• Pursue cost reductions tomitigate volume decline• Pursue a multi-channel marketapproach, with a retail strategyto focus on small and medium-sized enterprise market share• Manage regulatory challenge10ParcelsRealise profitablegrowthInternationalRealise profitablegrowth• Develop the B2C marketposition through new services• Roll out new logisticsinfrastructure• Develop new e-commerceactivities• Organically grow in B2Bparcel services by improvingcapabilities• Grow in attractive niches• Improve the internationalbrokerage model• In the three selected countriesand cross-border mail realiseprofitable growth through:• Increasing our marketshare• Optimising the value of ourservice propositionssubject to competitiveconditions and the possibilityof a number one or twopositionKey for all segmentsCapture sales and operational synergies – Develop new growth – Increase customersatisfaction – Further improve employee involvement – Reduce CO2 emissions
  • 11. 11Mail in the Netherlands• Highest level of quality in Europe• Best price-quality ratio• Wide range of products• Several service levels• Wide range of chain solutions• Variety of digital solutions fordirect mail and direct marketing
  • 12. 12Direct marketingAnalysis & Insight Campaign proposalProduction &DeliveryResponse &Evaluation● Determine goal● Define target audience● Collect customerinformation● Acquire channel insight● Determine data quality● Determine approach giventarget group and goal● Determine media choice,proposition and moment● Supplier choice● Creation, production anddelivery of campaigns● Managing variouschannels and suppliers● Processing response● Adjust campaig● Analysis campaign results● Learn from campaign● Analysis customer data,channel behaviour anddata quality● Data and target groupadvice● Target group profiles● Target group addresses,physical or digital● Data enrichment andmaintenance● Device a campaign andcome up with a proposal● Advice on the use of directmedia given the targetgroup, proposition andmoment● Advice on choice ofsuppliers● Taking care of creationand advice on maximisingreach and response● Ensuring effectiveproduction, fulfilment anddelivery● Campaign management(single point of contact)● Physical and digitalresponse processing● Real-time campaignstatistics● Analysis of campaignresults● Supplying of reports andadviceIntegral approach – total solution12NeedSolution
  • 13. 13Direct mailMailDirect mail chainCampaignstrategyTarget groupselectionChoice ofmediaCreation &designProduction& mailingResponseprocessingCustomerServiceResultanalysisShoreOnlineCustomerInformationCustomerInsightCustomerContactDM PartnersDM Partners
  • 14. 14Document solutionsKnow-how Production Distribution Response● Goal & strategy● Advice on and design ofthe information andinvoicing chain● Data optimaliseren● Klantinzicht● Taking care of printing andproduction processes● Design more flexibleprocesses● Central invoicing● Multi channel output● Optimised distribution● Effective and quickresponse handlingdepending on need● Data processing● Incoming invoices● Cash flowimprovement/ReducingDSO● Chain advice● Credit check● Advice on recievers’preference● Data quality (returnsmanagement and creditmanagement)● Outsource printing &fullfilment● Centralised billing● Print purchasing● Digital distributionproducts- Finbox- AcceptEmail- Digital policy- Business Portal● Physical distributionproducts- Regular mail- Certified mail● Credit management● Scanpost (incoming)● Offshore scanning en data-entry● ArchivingIntegral approach – total solution14NeedSolution
  • 15. 15Transaction mail servicesMailTransaction mail servicesBilling & DocumentSolutionsDataprocessingCustomerServiceCustomerContactChoice ofchannelBilling & DocumentSolutionsPaymentBilling & DocumentSolutionsProduction& mailingBilling & DocumentSolutions
  • 16. 16Reorganisation Dutch letter process restarted19,000 22,000mail deliverersand 3,500 mail menCollection DeliverySorting andpreparationmail itemsa day13,000 customersfor collection11,500 customersfor delivery2,600 Post Offices and225 Business points2,600 Post Offices and225 Business points13million175,000P.O boxesFrom260to125prep locations
  • 17. 17InternationalFocusFocusing on marketswhere liberalisation isthe most advanced: theUK, Germany and ItalyExpansionTargeting expansion ofour position as theleading challenger inthese marketsGrowth marketWe process more mailabroad than we do in theNetherlands
  • 18. 18InternationalTNT Post UK• Volume-wise the UK is the largestmail market in Europe• TNT Post UK clear number 2 in UKmail market• 23 % Market share• Growth in parcels and continuedgrowth in mail• Certificates: ISO 9001, ISO 14001,PAS2020 level 3
  • 19. 19• Germany is volume-wise the secondmail market in Europe• TNT Post Germany is clear number 2in German mail market• 8% Market share• Household coverage: 85% (lastmile/140 partners), 15% downstreamaccess• Growth through increased networkcoverage and alliances• Certificates: ISO 9001, ISO 14001,ISO/IEC 27001, OHSAS 18001InternationalTNT Post Germany
  • 20. 20InternationalTNT Post Italy• Unique and real alternative toincumbent Poste Italiane• Full service offering: from print todelivery• Over 250 branches• Pioneer in technology applied inpostal market:• 10% Market share• Network coverage 65% of Italianhouseholds• Certificates: ISO 9001, ISO 14001,OHSAS 18001
  • 21. 21Parcels• Market leader in parceldistribution in the Benelux• Collection, sorting anddelivery of parcels andpallets• Approx. 98% of domesticparcels delivered within 24hours• Parcel volumes increasingrapidly thanks to onlineshopping• Focus on e-commerce andretail services
  • 22. 22ParcelsParcelsParcel chainCustomerServiceCustomerContactPartnersPayment DeliveryParcelsCargo ServicesParcelsFulfilmentParcelsPartners
  • 23. 23ParcelsInternationalWe support cross border e-commerce ambitionsLogisticsWe offer a wide andinnovative product portfolio ininternational distribution,fulfilment and value addedservicesE-commerceInternational online shoppingis becoming increasinglypopular, leading to rapidgrowth in volumes ofinternational parcels andconsumersInternationalWe manage an internationalnetwork for the distribution ofparcels to any destination inthe world23
  • 24. 24E-commerce• We make the most of theopportunities offered by theInternet• We support online retailers withadvice and logistics• We offer ready-to-go conceptsfor smaller enterprises
  • 25. 25E-commerceKnow-howStarting &optimising web shopMarketingFulfilment &distribution● Setting goal● Defining target group● Target group needs● Multi channel strategy● E-commerce know-how● Building and starting aweb shop● Payment options● Sending options● Technical know-how● Generating web traffic● Optimising conversion● Media choice● Target group analysis● Sending internet orders● Order picking● Stock system● Delivery options for thereceiver● Real time and pro-activeinformation● E-commerce / Retailadvice● Multi channel advice● Profile analysis● Starter kit● Essential facts● Standaardised web shopsoftware (MyShop)● Checkout● Payment: CheckPay,collection, credit reports● Cendris online● Direct marketing● Unaddressed advertising,Folders.nl● Tartget group analysis● Look a like data● Parcelware / MijnPost● Track & Trace / MijnPakket● Fulfilment (TopPak,Euromail● Sending solutions● Reports● Checkout / Pakje Gemak● Notifications & indication ofdelivery time slotFull service e-commerce solution – Kick start, higher return, cross channel and international25NeedSolution
  • 26. 26E-commerceE-commerce servicesRetail Marketing Webshop Payment Fulfilment DeliveryCustomerServicePartnersPartnersBusinessDevelopmentWebshops Partners Parcels ParcelsE-commerce integrator
  • 27. 27Retail network offers new opportunitiesOur new retail networkWith 2,600 locations in shops, the largest retailnetwork in the NetherlandsTwo formulas: post office and Business Point6,000 stamp sales pointsSimple and user friendly for both theretailer and the customerEasily accessible and long opening hoursNew opportunitiesExpansion of mail-related products(parcel pick-up, return logistics)Extra sales through collaborations(government, insurers, sampling)New products and services(financial services for example)
  • 28. 28Two formulas –each with its own target groupPost officefor consumers• Full range of postal products/services• Business partner range• Same opening hours as the shopNow in• Supermarkets and convenience stores• 2,377 outletsBusiness Pointfor business customers• Full range of postal products/services• Business partner range• Longer opening hours• Free parkingNow in• Office supply and print/copy shops• 236 outlets
  • 29. 29PostNL Business Points offer everything thebusiness customer needsPlace to hand over bulk mail, parcels and single-item mail900 PO Box locations where you can collect your mail right awayfirst thing in the morningSales point for postage stamps, parcel stamps and other mail-relatedproducts and servicesCar registration transfer and other partner services
  • 30. 30OuremployeesWe offer ouremployees a safeworking environmentwhere they feelvalued and can carryout their work withpleasureOtherstakeholdersWe expect oursuppliers andsubcontractorsto act responsibly inperforming their workSocial responsibilityTheenvironmentTo minimise theadverse effects ofour activities our firstconsideration isimproving carbonefficiencyOurpartnershipsWe are partners withthe World FoodProgramme (WFP),which offers food aidto around 90 millionpeople in 80countries
  • 31. 31Leader in sectorIndustrial TransportationEconomical score 90Environmental score 94Social score 83Overall scoreof 88 out of 100Sustainability scoresPostNLDSJI average sector scoreBest company in sectorPostNL leader in sectorDow Jones Sustainability Indexes 2012
  • 32. Appendix
  • 33. 33Contents• Organisation• Corporate Responsibility• Organisational entities• Cendris• Billing and Document Solutions (BDS)• Shore• Euro Mail• Netwerk VSP• Spring Global Mail• Mail in the Netherlands• Quality and portfolio• Direct mail• Transaction mail services• Door to door
  • 34. Organisation
  • 35. 35Board of ManagementCFOJan Bos35CEOHerna Verhagen
  • 36. 36Executive Committee36ParcelsGerrit MastenbroekMail NL OperationsAlbert RodenboogInternationalMarcel KromMail NL Marketing &SalesArno van BijnenCFOJan BosCEOHerna VerhagenHRRoger Muys
  • 37. 37Organisational structureParcels InternationalInternationalMail SpringMarketing& SalesOperationsData &DocumentManagementMail in NLParcelsin NLCargoServiceInternationalParcelsUnitedKingdom Germany Italy
  • 38. 38Our historyFirst postage stamp:use is voluntaryuntil 1877Officially namedStaatsbedrijf derPosterijen, Telegrafieen Telefonie (PTT)Privatised PTTrebranded KoninklijkePTT Nederland (KPN):made up of PTT Postand PTT Telecom1852 1928 19891906 19311799Postal servicestransformed intonational serviceFirst charity surchargeon a stampFirst automated sorterbrought into use
  • 39. 39Our historyKPN floated on theAmsterdam stockexchangeThe last mail traintravels across theNetherlands; truckstake over the workPTT Post changes itsname to TPG PostTPG Post rebrands toTNT PostKPN acquiresAustralian companyTNTTNT and PTT Posttogether become part ofthe TNT Post Group(TPG). PTT Telecomcontinues independentlyunder the nameKPN TelecomTPG becomes TNTTNT Post continuesindependently underits new name PostNL1996 1998 2005 20111994 1997 2002 2006
  • 40. Corporate Responsibility• Mobility• Diversity• The environment• Partnerships
  • 41. 41MobilitySocially responsible downsizingWe have helped 7,000employees find new work so farOur intention is to guide as manyemployees “from work to work” as possible
  • 42. 42PostNL employs people from60 different nationalitiesDiversityMaking best use of talent on the labour market• Active diversity policy• Recruitment and advancementof ethnic minorities• Reflection of society• Specific attention to ethnicminority women whenrecruiting mail deliverers• Sheltered labour projects!!
  • 43. 43The environmentReducing carbon emissionsImproving our carbon efficiency• Ensuring our fleet is as sustainable as possible• Encouraging safe driver practices and fuelconservation• Developing zero carbon buildings• Working with suppliers who also targetsustainability• Working in accordance with ISO 14001(environmental management system)Working togetherWorking with supplierswho also targetsustainability!!
  • 44. 44• Together with our customers we offset carbonemissions associated with letters and parcels• You can use “Green Mail” to send mail in themost sustainable way possible• You contribute to offsetting the carbonemissions produced by the delivery of yourmail• We invest your contribution in Gold Standardclimate protection projectsThe environmentOffsetting carbon emissions with Green MailWe match your contribution and invest theentire amount in sustainable projects in theNetherlands
  • 45. 45The environmentMail ecolabelWhat is the mail ecolabel?• A quality standard focusing on theentire postal chain• Concrete measures to make yourmailings more environmentally friendly• You may display the ecolabel if youmeet a certain number of the criteriaMail ecolabel foundation• The foundation behind the ecolabel,Stichting Milieukeurmerk Post, is acollaboration between the majorpostal companies in the Netherlands,various industry associations andindividual companies• We were one of the initiators and arecurrently a member of the foundationThe objective is to promoteenvironmentally friendlyproduction and deliveryof mail!!
  • 46. 46What is PostNL doing?• We motivate our 57,000 employees to get involved inour partnership with WFP• We draw attention to the issue of world hunger,focusing especially on the school meals programme• We develop fundraising initiatives for the schoolmeals programme in MalawiPartnershipsWorld Food ProgrammeWe’ve been a partner of theWorld Food Programme(WFP) since 2002• WFP is a UN organisationand the largest humanitarianagency in the world• Every year WFP feeds some90 million people in morethan 80 countriesA child dies of hungerevery six seconds
  • 47. 47• 25,000 farmers earn 40% more by growing Jatropha• By mixing Jatropha-oil into diesel Malawi reduces itsdependency on expensive import fuel• The residue of the ground nuts is used as an organic fertiliser• BERL meets all international sustainability criteriaPartnershipsBERL: biofuel in MalawiBERL activities•BERL is starting a biofuelindustry in Malawi•BERL farmers plant Jatropha-trees around their land•BERL buys the crop•The oil from the ground nuts isused as biofuel47
  • 48. 48PartnershipsKids Moving the WorldWhat does KMTW do?• Aims to raise the awareness of Dutchchildren regarding certain global issues• Uses a light-hearted approach to teachchildren about poverty, hunger and climatechange• 100 enthusiastic volunteers work as “GameGuides” each year• PostNL gives employees the skills and scopeto act as Game GuidesThanks in part to PostNL 390,000 childrenhave been introduced to the interactiveeducational package
  • 49. 49PartnershipsTop cooks for home cooks• PostNL produces this book to support WFP• Since 2007 every year a new edition• Top cooks contribute free of charge• Proceeds go to WFP school feedingprogramme• 1 book = 40 school meals for a child inMalawi• In 2012 45,000 copies soldPrice € 11,99Donation to WFP€ 8,00 per book!!49
  • 50. 50PartnershipsGSM Retourplan (mobile phone recycling)• Foundation set up by PostNL and T-Mobile• Current partners PostNL, T-Mobile, Ben and Tele2• Collects discarded mobile phones and either gives thema new life or recycles the parts responsibly• This contributes to protecting the environment• 100% of net proceeds goes to WFP and War Child• www.gsmretourplan.nlIn total 113,000 mobile phones collected!!
  • 51. 51Social engagementChildren’sStamps• Charity surchargestamp• For children, bychildren• The foundationuses the proceedsto support projectsfor children agedup to 18 at homeand abroadLettersto God• Letters addressedto God areforwarded to theEvangelicalBroadcastingCompany (EO)• Its support staffpray for the personwho wrote the letterLetters toSaint Nicholas• We deliver lettersaddressed to SaintNicholas to his"official" temporaryaddress in Nuenen• If the child includesa stamp he or shewill get a replyMail in theclassroom• www.postnl.nl/postindeklas• Information to helpchildren give a talkin class on “thepath of a letter”• Mail-relatedmaterial to supportclassroom lessons
  • 52. Organisational entities• Cendris• Billing & Document Solutions• PostNL Shore• Euro Mail• Netwerk VSP• Spring Global Mail
  • 53. Cendris•Cendris knows everyone
  • 54. 54CendrisCustomerContactCustomerInformationOnLine InSightsQualitydataAdvice ontarget groupMarketintelligenceEvent &triggermarketingCustomercontact
  • 55. 55CendrisCustomer Information• Number 1 on the Dutch market• 80 million addresses supplied annually• 25 million addresses• 7 million consumer surveys per year• 100 employeesActivities• Business and consumer addresses• Advice on target group• Data quality and data maintenance• Marketing Intelligence• Consumer types• Lead generation• SegmentationSince 1985 Cendris Customer Informationhas specialised in the collection, processing,analysis and segmentation of business andconsumer information✔✔
  • 56. 56CendrisCustomer Contact• Specialised in organising and handling customer contacts• Help in finding, developing, retaining and winning backcustomers by phone and e-mail and via chat, Internet sitesand social networksActivities• Contact Centre Services• Online• Professional Services• Managed Insourcing• Webcare
  • 57. 57CendrisOnLineActivities• E-mail marketing• Transactional and operationale-mail campaigns• Texting campaigns• Display advertising and affiliate marketing• Search engine marketingE-mail marketing in detail• Expert online advice andconsultancy• E-mail marketing software,independent reseller of Clang®and DMdelivery• E-mail contact strategies• Full service e-mail marketingagency• Self service with Cendris OnLine• Multi-channel integration• Better insight with CendrisMarketing Intelligence@@
  • 58. 58CendrisInSightsActivities• Development and implementation ofmulti-channel customer programmes on thebasis of Cendris information and expertise• Effective and efficient custom solutions forcomplex commercial challenges• Integrated solutions with Customer, Channeland Program Intelligence• AdviceHow to create an offer gearedspecifically to particular targetgroups• DesignMedia-independent customsolutions in clear, easy-to-follow projects andprogrammes• ImplementationEnsuring result-orientedimplementation!!How can we help withcomplex commercialchallenges?
  • 59. 59CendrisJust a few of our customers…59
  • 60. Billing & Document Solutions•Making the processing of yourtransaction mail more efficient
  • 61. 61Billing & Document SolutionsTransaction mail• Offering solutions for all your outbound transaction mail flows for bothBusiness-to-Business and Business-to-Consumer• Sending major volumes of documents• Bills, policies, payslips, statements and levies• To consumers and businesses• Via post, e-mail, website and other channels• Save costs and time
  • 62. 62Billing & Document SolutionsPhysical and digital outputDigitalPhysicalE-mail(with or without payment functionality)Print & MailDigital bill(presented via Internet banking environment)Printed matter purchasing(stationary and commercial)Business portal(hybrid communication with your customers)Distribution managementArchivingBusiness continuitySupply chain solutions(centralised billing, credit management, scanning, data entry, etc.)Transaction mail output migration; physical and digital
  • 63. PostNL Shore•Your partner in the digital processingof information
  • 64. 64Example of the process of digitising and processing physical itemsDigital processing of informationData processing• Data-entry staff enter millions of data items each week• All data is processed and returned in near-real-time (in seconds)Inbound invoices• Large volumes of inbound invoices from across Europe processed dailyResponse processing• Business reply cards, surveys, request forms, orders and coupons from magazines@@
  • 65. 65PostNL Shore propositionsmany flowsmany sizesmany channelsSpeed ofdigitisationOffline Same-day Real-timeDeclarationsInvoicesPacking slipsConnotesArchivesBooksSurveysResponseprocessingVideocodingX-raycodingsingle flowsingle sizefew channelsComplexity
  • 66. Euro Mail•The direct marketing specialist
  • 67. 67Euro Mail• Mailing house offering an increasingnumber of online services tocomplement its print services• Optimum preparation, processing andsending of single and cross-mediaDM mailings• Increase reach and response, lowercostsEuro Mail offers total solutions in thearea of direct marketing, fulfilment andtransaction mail
  • 68. 68Euro MailPreparing, processing, postingStrategicadviceTarget groupadviceStep 1PreparingStep 2ProcessingPrinting/printedmatter adviceCreativeadviceCross-mediaadviceFulfilmentadviceFranking advice Response adviceStep 3Posting
  • 69. Netwerk VSP•Delivering unaddressed printadvertising throughout theNetherlands
  • 70. 70Netwerk VSPFiguresFacts• Market leader (more than 50%) indoor to door communication• Two divisions (Door to Door and Mail)• Initiator of the “sealbag”• Distributes 7 of the 10 most popularleaflets• Member of ELMA, DDMA and DFMAWe are the number-one specialist when itcomes to handling the interaction betweenthe sender and receiver with the greatestimpact, and we offer the best mix ofresources to take our customers’ businessbeyond the letterbox!!What? How many?Door to door volume Over 6 billion leafletsEmployees 500Deliverers 27,000Weekly reach 6.4 million households
  • 71. Spring Global Mail•A world leader in international maildelivery for the business market
  • 72. 72Spring Global MailJoint venture between PostNL (67.55%) and Royal Mail(32.45%)• Outside the Netherlands:sales agent for PostNL products• Outside the UK:exclusive sales agent for Royal MailWhat makes Spring unique?• Global presence with local knowledge• Flexible customer-driven account management• 4PL Partner for Office Depot International and Dell• An alternative to the traditional postal company,offering innovative value added servicesFacts and figures• Headquartered in Diemen (Netherlands)• 600 employees in 13 offices around the globe• Serving more than 200 countriesWe are a unique joint venturecompany that has been offeringinternational businesses creativesolutions and reliable delivery formore than ten years already
  • 73. Mail in the Netherlands• Quality and portfolio• Direct mail• Transaction mail services• Door to door communication
  • 74. Quality & portfolio
  • 75. 75Quality in delivering your mailDelivering mail is “people work”• Because of this human factor, some mail, a verysmall percentage, is delivered late or not at all• This might be the result of a truck breaking down,for example, or a sorting machine not working,or due to extreme weather conditionsAverage percentage ofmail undelivered aftersix daysSource: VGP research, 2010#1#1Independent research by the Dutch Association ofLarge-Scale Users of Postal Services (VGP)has shown that we excel in delivery qualityDelivery reliability• 99.5% of your mail (sent as Basic) arrives at theright addressDelivery speed• 99.2% of your mail (sent as Basic) arrives by thetime agreedAverage percentage ofmail delivered by thetime agreed
  • 76. 76Financial gainbecause yourinvoices arrive earlier,meaning you receivepayments fasterMore effectiveplanningbecause we deliveryour mail at a set timeHow you profit from our high quality deliveryHigher responseto your direct mailingsbecause moremailings reach theright addressMore happysubscribersbecause moremagazines and otherperiodicals arriveon time at the rightaddress
  • 77. PostNL offers the best quality and a choice ofdelivery speeds
  • 78. Direct mail
  • 79. 79• Direct mail is personal and hands-on,providing maximum impact by deliveringa message that not only reaches yourtarget group but also grabs hold• Direct mail increases advertising andbrand effects in multimedia campaignsDirect mail reaches it markWhich medium:- has a 98% “opportunity to see”?- can deliver 61% web traffic?- can generate a 46% response?Direct mail can!Direct mail increasesthe quality of yourreach!More than any other typeof advertising, mailings areread with the most interestand are also the mostsaved, most reread andmost passed on to othersDirect mail boostsinvolvementDirect mail is seen as asign of appreciation andevokes good feelingsSource: Mail Monitor Online analysis by The University of Groningen, and DM Ontvangersonderzoek analysis by Metrixlab, July 2010✔✔
  • 80. 80High delivery quality• You decide when it goesthrough the letterbox:PostNL is the only postalcompany that deliverssix days a week• We offer the highestdelivery quality: 99.7% ofthe mail is delivered tothe right addressDirect mail sent with PostNL reaches its markConsultancy• Thanks to our maildatabase, the largest inthe Netherlands, weknow what makes DMsuccessful• Our DM consultants willbe happy to advise youon how to get amaximum effect with DMDM concepts• Comprehensive range ofcreative direct mailconcepts for an attractiveprice
  • 81. 81PostNL’s direct mail productsDirect mail delivery speeds• 24 hour• Basic• Economy• BudgetmailDirect mail products• Address Service• Data maintenance• Basic Card• Traffic Card• 3D Card• Privacy Card• High Attention Card• Interactive Traffic Card• Easy Response Card• eBridge• Teaser & Reminder• Mobile Quick Response Code (QR)• Send Me Now• Your Attention Stamp (printed)• Mail Monitor Online!!
  • 82. 82Direct mail videoClickhereto seeour videoClickhereto seeour videoRequiresan InternetconnectionRequiresan Internetconnection
  • 83. Transaction mail services
  • 84. 84How does the customer benefit?• The customer keeps control of the processes andat the same time can concentrate fully on its corebusiness• Enhances the competitive position: lower costs andimproved service for the customerTransaction mail servicesWhat do we mean by transaction mail services?• This includes all mail with the exception of printadvertising (DM and unaddressed) and magazines• Invoices/bills, giro payment slips, bank statements• Information for the customer with aunique, personal characterWhat solutions does PostNL offer?• Print mail products (e.g. bulk mail,Postage Paid Mixed, etc.)• Digital communication options likee-mail, online presentment(Business Portal, for example), etc.• Hybrid mail products (combining printmail with e-mail and online)• Value added services (print, fulfilment,response processing, digital archiving,change-of-address service, creditcheck, billing and collection services,payment services)• Supply chain concepts like creditmanagement, etc.!!
  • 85. Door to door communication
  • 86. 86What is door to door communication?Door to door communication isthe delivery of print advertisingdoor to door• Postcodes• Segmentation• Within a certain radius around a shopThe door to door medium isthe medium of choice to• generate shop traffic/online traffic• raise brand awareness• enhance brand perception
  • 87. 87Door to door remains a popular mediumDoor to door works• On average, households readdoor to door advertising for 47minutes per week• 7 of the 10 recipients have astrong attachment to door to doorleaflets: recipients say they wouldmiss door to door leaflets if thesewere to stop coming• In 95% of all shared householdsthe leaflets are read by more thanone person in the homeSource: Bureau Veldkamp, Thuis Binnen Bereik (home within reach)study 201048%of door to doorleaflets are viewedby the recipients26%of the recipientsrespond to door todoor advertising!!
  • 88. 88Why use PostNL’s Door to door service?• Highest delivery quality• High attention value because theleaflet is delivered separately alongwith the regular mail• Optional delivery on a fixed day• Saturday is a regular delivery dayStandard D2D distributionSpecials or government mailMon Tue Wed Thu Fri Sat
  • 89. 89Door to door videoClickhereto seeour videoClickhereto seeour videoRequiresan InternetconnectionRequiresan Internetconnection