DNA://14 Key trends, insights, insights and opportunities for marketers in a changing media landscape by Esther Carlsen GroupM

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In a rapidly changing media landscape where staying still means going backwards. What are the key trends, insights and opportunities for marketers? …

In a rapidly changing media landscape where staying still means going backwards. What are the key trends, insights and opportunities for marketers?

Does the answer lie in the humble donut?

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  • Sergie Bryn
  • Steve Jobs
  • Sir Martin Sorrell

Transcript

  • 1. DNA Esther Carlsen General Manager - Xaxis
  • 2. Donuts. Is there anything they can’t do?
  • 3. Twitter I’m eating a #donut Facebook I like donuts Foursquare This is where I eat donuts Instagram Here’s a vintage photo of my donut YouTube Here I am eating a donut LinkedIn My skills include donut eating Pinterest Here’s a donut recipe Spotify Now listening to “Donuts” G+ I’m a Google employee who eats donuts Internet Explained
  • 4. Technology Intelligence Talent
  • 5. 3 take outs Technology Intelligence Talent
  • 6. Oh, so they have internet on computers now!