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Mobile 360: eerste NL bereiksonderzoek voor mobile devices

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Echt weten wat mensen doen met hun mobiel? TNS NIPO onderzocht het, door het plaatsen van een app. Benieuws naar de resultaten?

Echt weten wat mensen doen met hun mobiel? TNS NIPO onderzocht het, door het plaatsen van een app. Benieuws naar de resultaten?

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  • 1. ©TNS 2012 1
  • 2. ©TNS 2012
  • 3. ©TNS 2012 3
  • 4. ©TNS 2012 4
  • 5. ©TNS 2012 5
  • 6. Convenience ExperienceIndependence Transparency Relevance ©TNS 2012 6
  • 7. I feel I am „always connected‟ to the Internet 44% ©TNS 2012
  • 8. Mobile drives NOW©TNS 2012
  • 9. ©TNS 2012
  • 10. ©TNS 2012
  • 11. ©TNS 2012
  • 12. Convenience©TNS 2012
  • 13. Transparency©TNS 2012
  • 14. Experience ©TNS 2012
  • 15. ©TNS 2012 15
  • 16. ©TNS 2012 16
  • 17. Mobile‟s purpose varies hugely –from a supplementary device inestablished markets % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” 17 ©TNS 2012
  • 18. To a primary device, restrictedby connectivity and functionalityproblems % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636 18 ©TNS 2012
  • 19. To the only device available inthe developing markets, with noPC heritage % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636 19 ©TNS 2012
  • 20. ©TNS 2012 20
  • 21. Pilot backgrounds 14th of January - 14th of February 2012. 217 ©TNS 2012 21
  • 22. 69 minutes©TNS 2012 22
  • 23. ©TNS 2012 23
  • 24. Mobile is app... ©TNS 2012 24
  • 25. total time spent on mobile websitestotal time spent on applications ©TNS 2012 25
  • 26. Penetration(% of total) Applications Mobile websites ©TNS 2012 26
  • 27. In welke applicatie wordt demeeste tijd gestoken? ©TNS 2012
  • 28. ©TNS 2012 28
  • 29. +/- 3000 apps100%90% +/- 1200080% websites70%60%50%40%30%20%10% 0% 1 10 100 1.000 10.000 Total spend time (hours) (App) Total spend time (hours) (websites) ©TNS 2012 29
  • 30. Convenience ExperienceIndependence Transparency Relevance ©TNS 2012 30
  • 31. Leuker maken ©TNS 2012
  • 32. Eenvoudiger maken ©TNS 2012
  • 33. Makkelijker maken ©TNS 2012
  • 34. Makkelijker maken ©TNS 2012
  • 35. Convenience ExperienceIndependence Transparency Relevance ©TNS 2012 35
  • 36. Remy Bleijendaal Digital Consultant TNS NIPO remy.bleijendaal@tns-nipo.com 06-24242911 @remybleijendaal©TNS 2012 36