Mobile 360: eerste NL bereiksonderzoek voor mobile devices

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Echt weten wat mensen doen met hun mobiel? TNS NIPO onderzocht het, door het plaatsen van een app. Benieuws naar de resultaten?

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Mobile 360: eerste NL bereiksonderzoek voor mobile devices

  1. 1. ©TNS 2012 1
  2. 2. ©TNS 2012
  3. 3. ©TNS 2012 3
  4. 4. ©TNS 2012 4
  5. 5. ©TNS 2012 5
  6. 6. Convenience ExperienceIndependence Transparency Relevance ©TNS 2012 6
  7. 7. I feel I am „always connected‟ to the Internet 44% ©TNS 2012
  8. 8. Mobile drives NOW©TNS 2012
  9. 9. ©TNS 2012
  10. 10. ©TNS 2012
  11. 11. ©TNS 2012
  12. 12. Convenience©TNS 2012
  13. 13. Transparency©TNS 2012
  14. 14. Experience ©TNS 2012
  15. 15. ©TNS 2012 15
  16. 16. ©TNS 2012 16
  17. 17. Mobile‟s purpose varies hugely –from a supplementary device inestablished markets % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” 17 ©TNS 2012
  18. 18. To a primary device, restrictedby connectivity and functionalityproblems % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636 18 ©TNS 2012
  19. 19. To the only device available inthe developing markets, with noPC heritage % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636 19 ©TNS 2012
  20. 20. ©TNS 2012 20
  21. 21. Pilot backgrounds 14th of January - 14th of February 2012. 217 ©TNS 2012 21
  22. 22. 69 minutes©TNS 2012 22
  23. 23. ©TNS 2012 23
  24. 24. Mobile is app... ©TNS 2012 24
  25. 25. total time spent on mobile websitestotal time spent on applications ©TNS 2012 25
  26. 26. Penetration(% of total) Applications Mobile websites ©TNS 2012 26
  27. 27. In welke applicatie wordt demeeste tijd gestoken? ©TNS 2012
  28. 28. ©TNS 2012 28
  29. 29. +/- 3000 apps100%90% +/- 1200080% websites70%60%50%40%30%20%10% 0% 1 10 100 1.000 10.000 Total spend time (hours) (App) Total spend time (hours) (websites) ©TNS 2012 29
  30. 30. Convenience ExperienceIndependence Transparency Relevance ©TNS 2012 30
  31. 31. Leuker maken ©TNS 2012
  32. 32. Eenvoudiger maken ©TNS 2012
  33. 33. Makkelijker maken ©TNS 2012
  34. 34. Makkelijker maken ©TNS 2012
  35. 35. Convenience ExperienceIndependence Transparency Relevance ©TNS 2012 35
  36. 36. Remy Bleijendaal Digital Consultant TNS NIPO remy.bleijendaal@tns-nipo.com 06-24242911 @remybleijendaal©TNS 2012 36

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