Intelligence Applied is the home of the latest thinking from TNS, where we discuss the issues impacting our clients, explore what makes people tick and spotlight how these insights can create opportunities for business growth.
In this edition, we share our views on the importance of taking a precise approach to identifying where true opportunity lies. We explore what the latest findings about the workings of the human brain mean for businesses and brands, and we share new thinking on how best to extract meaning from Big Data.
We’ve also got insights on some of the key emerging market opportunities for global brands – and our view on how qualitative research needs to rediscover its unique value if it is to make a meaningful contribution to business success.
We hope you enjoy reading Intelligence Applied.