About Mobile Life

Mobile Strategiesfor Business GrowthMobile Life draws on the behaviours, motivations and prioritiesof 48,000 people in 58 countries, to develop recommendationson activating a business and marketing strategy via mobile.The ubiquity of mobile and the rapid growth of consumers on a personal level, offering new formsSmartphones have had a huge impact on the way of engagement and rewards, while providingconsumers behave. From web browsing and mobile retailers and brands with valuable data and digitalcommerce, to social networking and location-based advertising opportunities. With global mobileservices, people are engaging with an ever-increasing penetration at 92% across the markets studiedrange of services on their phone. and great swathes of the world accessing the Internet for the first time via mobile, now isAs the most multi-dimensional channel available the time for marketers to put mobile at the heartto marketers, mobile is enabling interaction with of their strategy.© 2012 TNS, a Kantar Group Company. All rights reserved. Follow us on Mobile Life

A vital tool for businesses looking to harness mobile How to use Mobile Lifeto power their marketing strategies and drive There are many different ways to access the fullbusiness growth, Mobile Life informs marketing study, from purchasing an in-depth report onplanning, guides partnership decisions and helps a specific geography or category, through to accessto prioritise innovation projects, addressing to all reports and the raw data itself, together withkey questions: a tool to further interrogate it. The real benefit of Mobile Life comes from collaborating with one of What are the mobile platforms and services that TNS’s mobile experts, operating in over 80 markets are driving consumer engagement today and globally to address a specific business challenge. which are most likely to grow in the future? TNS’s strong local presence enables us to provide How are consumers behaving on mobile and recommendations for growth that are based on what opportunities do these behaviours present a close understanding of the individual market. to brands? What impact is mobile having in the retail channel Availability and how can brands make the most of this? The latest Mobile Life findings will be available from How will ‘mobile wallet’ change consumer the end of April 2012. behaviours? And what actions should brands take to plan for this today? To register your interest, please contact What other devices are people using and how us at connectedworld@tnsglobal.com will increased uptake of tablets change the or via Twitter @tns_global environment further?Scale and coverage About TNSMobile Life is an annual investigation into the TNS advises clients on specific growth strategiesbehaviours, motivations and priorities of the world’s around new market entry, innovation, brandmobile phone users. Now in its seventh year, Mobile switching and stakeholder management, basedLife is the most comprehensive view of how the on long-established expertise and market-leadingworld’s consumers are using their phones today and solutions. With a presence in over 80 countries, TNSthe opportunities this presents for brands. has more conversations with the world’s consumers than anyone else and understands individual humanBased on 48,000 conversations in 58 countries, behaviours and attitudes across every cultural,Mobile Life is designed to capture the entire economic and political region of the world.population of mobile users in each market TNS is part of Kantar, one of the world’s largestand includes: insight, information and consultancy groups.Argentina, Australia, Belgium, Brazil, Cameroon,Canada, Chile, China, Colombia, Cote D’Ivoire, For more information please visitCzech Republic, Denmark, Egypt, Finland, France, www.tnsglobal.comGermany, Ghana, Greece, Hong Kong, Hungary,India, Indonesia, Ireland, Israel, Italy, Japan, Kenya,Malaysia, Mexico, Netherlands, New Zealand,Nigeria, Norway, Pakistan, Philippines, Poland,Portugal, Romania, Russia, Saudi Arabia, Senegal,Singapore, Slovakia, South Africa, South Korea,Spain, Sweden, Switzerland, Taiwan, Tanzania,Thailand, Turkey, UAE, Uganda, UK, Ukraine,USA, Vietnam.© 2012 TNS, a Kantar Group Company. All rights reserved. Follow us on Mobile Life

http://www.tnsglobal.com	51432
http://new.tns-aisa.cz	530
http://ce.dev	415
http://tnsglobal.local	377
http://tns-gallup.tnsad.com	314
http://tns	252
http://tnsglobal.digitdemo.com	234
http://localhost	46
http://translate.googleusercontent.com	40
http://www.tns-ri.com.mx	24
http://tns.dev	11
http://tnsglobal	7
http://tnsglobal-augrelease.digitdemo.com	6
http://tnsglobal-mayrelease.digitdemo.com	6
http://www.tnsglobal.mx	5
http://tnsdemo.webpackager.com	4
http://honyaku.yahoofs.jp	3
http://test11.ashraff-pc	3
http://207.46.192.232	2
http://192.168.92.18	1
http://ain.ua	1
http://tnsintelligenceapplied.codereach.co.uk	1
http://www.tns-gallup.com.ar	1

About Mobile Life

by TNS

Accessibility

Categories

Upload Details

Usage Rights

23 Embeds 53,715

Statistics