The Right Choice . Listing Your Chicago Real Estate w. Tom McCarey

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Don't leave your next real estate listing to chance - choose market leader Tom McCarey and his team at The Real Estate Lounge Chicago. Affiliated with Chicago's top brokerage, @properties, McCarey's approach assures you that you will get done what you want - selling your home in as short a time as possible for as much as possible. Call Tom at 773.848.9241 today for a consulation.

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The Right Choice . Listing Your Chicago Real Estate w. Tom McCarey

  1. 1. the smart choicechicago real estateWhen it is time to list your Chicago home TheSmart Choice is Tom McCarey.I am an award-winning broker since 2002 andmy team The Real Estate Lounge Chicagoteam is associated with @properties, thenumber one residential real estate brokeragein Chicago and the North Shore.Our leading position individually andcollectively in the Chicago market is not justbased on the numbers (though this is true). Itis also leadership that is intelligent,technological and innovative.At the end of the day this adds up to awinning equation that does what you want usto do - sell your home in as quick a period oftime as possible for as much as possible. tom.mccarey@atproperties.com . 773.848.9241
  2. 2. doing what I loveselling homesI love this picture. My son Jackson drew itwhen he was 5 and it is how he pictures whenmy wife Nicole and I met. Hearts floating overour heads, it was love at first sight.Granted, love may not be something that areal estate broker typically talks about whenhe prepares to list your home. But I think it issomething critical to selling your home.Listing your home is an important decision inpersonal and professional terms. Findingsomeone good at what they do is a given. Ialso believe you must entrust the task insomeone with passion and who loves whatthey do.I am fortunate to do what I love, ensuring thatI fully commit myself to getting the job doneevery time. You can imagine how much thispleases and satisfies my clients. tom.mccarey@atproperties.com . 773.848.9241
  3. 3. Tom McCareythe right choice!For 10 years I have met my clients in one ofthree ways: referrals, open houses andonline.And no matter how we have met the onetrait unifying all of my clients is they trust mewith their biggest economic decisions.Why this faith in me? Because I am smartand I give you blunt advice based onunparalleled market knowledge. There’ssimply no one better at helping you dealwith the contours of today’s real estatemarket.And when it is time to negotiate, I will giveyou the soundest and most advantageousadvice possible.Bottom line, when it is time to sell yourhome I am the right choice. tom.mccarey@atproperties.com . 773.848.9241
  4. 4. numbersleading share in the Chicago marketIf we were blithe we might say of our beingthe top residential brokerage in Chicago (andNorthern Illinois overall) and among thecity’s top brokers “somebody’s got to do it.”But we are not blithe. We are industriousand hard-working. We are attentive to detailsand willing to take risks. We dedicateourselves to being the best and respect ourclients’ wishes to sell their homes in theshortest period of time.And that’s what I do. I sell homes. I sell themquickly. And because of this and ourwinning personalities my clients love me.Without reservation I am grateful to be thebest. And I and @ recognize that maintaining(and expanding) our position is not byaccident but through conscientious,intelligent and continuous efforts. tom.mccarey@atproperties.com . 773.848.9241
  5. 5. connect the dataour efforts have prodigious results LIST SIDE LIST SIDE LIST SIDE LIST SIDE LIST SIDE BUY SIDE LIST SIDE BUY SIDE BUY SIDE BUY SIDE BUY SIDE LIST SIDE BUY SIDE BUY SIDE tom.mccarey@atproperties.com . 773.848.9241
  6. 6. market sharesize mattersLast year we again expanded our marketshare in Chicago, outpacing our nearestcompetition by my nearly 30%.Why does this matter? For the same reasonwhy height matters to a basketball player.The taller you are the more you control thepaint. In real estate “taller” meanscontrolling the market.Which is what we do. Year after year.More market share means more exposurewhich means more page views whichmeans more phone calls and emails whichmeans more showings which means greaterinterest which means a quicker sale (and ahigher price) and a shorter market time.Sounds like a slam dunk! tom.mccarey@atproperties.com . 773.848.9241
  7. 7. intelligent designknow the marketSize, of course, doesn’t rule the day alone.Otherwise all the corner offices in the worldwould be occupied by guys who bump theirheads on door jambs.We augment our large and growing marketshare with pragmatic and seasonedintelligence. On a real and tangible levelwe recognize trends, study and understandmarket metrics, employ effective strategiesand plans, and implement appropriatepricing.The sum of all of this? We price your homeright. When we do this we gain markettraction and we sell it in as short a time aspossible for the highest possible price. tom.mccarey@atproperties.com . 773.848.9241
  8. 8. recent stats1737 west nelson + lakeview Statistics as of January 2012 Lakeview SFH Sales tom.mccarey@atproperties.com . 773.848.9241
  9. 9. a thousand wordsvip - very important pixIt seems like forever ago all it took to sell ahome was to pop a sign in your front yard.Not any more. In today’s oddly contouredmarket it takes a plan and a healthy dose ofcreativity to get the job done.I start with a nearly obsessive crunching ofnumbers to establish your home’s truevalue. But I introduce our properly pricedhome to the market only after myprofessional photographer snaps photos thatI widely and aggressively syndicate througha variety of print and online resources.These pictures are critical to our process asthey allow me to establish an attractivepictorial narrative to the more than 9 in 10consumers who rely on their computers tocommence and continue their searches fornew homes. tom.mccarey@atproperties.com . 773.848.9241
  10. 10. 360 degreesfull circle marketingWith pictures in hand we engage in a 360 degree approach which consists of featuredlistings and other placements that filter to the top of search engines and include (but are notlimited to) the following:๏ address specific website๏ postlets๏ slideshare + scribd๏ craigslist๏ geo-tagged pix at picasa/flickr๏ Realtor.com๏ Tribune.com/HomeFinder๏ @properties.com๏ trulia + zillow๏ Leading RE Companies๏ Luxury Portfolio๏ Facebook๏ twitter tom.mccarey@atproperties.com . 773.848.9241
  11. 11. address specific websitea place to land onlineI create a website for every listing Itake.Comprised of organic descriptivetext and professional pix, thiswebsite (along with all onlinemarketing) is aesthetically pleasingand it consists of search engineoptimized terms relevant to theproperty, its location and itsqualities.I typically use the home’s addressas the dot com domain and link itto hard copy and other web-oriented marketing pieces as animportant element in my fullfrontal marketing approach. tom.mccarey@atproperties.com . 773.848.9241
  12. 12. guerrilla style home searc hpostletsWith so many home seekers gravitatingonline it is essential to ensure we have afull throttle web presence. One suchconduit with a professional and attractiveexpression and multiple applications ispostlets.This full color HTML device dwells onlineas a de facto website and cross pollinatesto twitter, facebook and craigslist (where Isyndicate my listings up to four timesweekly).All of this is important as it perpetuates topof mind awareness among the many wholook at the world through the prism of theircomputers. tom.mccarey@atproperties.com . 773.848.9241
  13. 13. big dogsrealtor.comtribune.com/HomeFinderIt seems most online home searchers try tofind something that only they can find.They want exclusivity or the hidden gem.And while they look low and high inChicago they continuously return to twowebsites for basic data and information -Realtor.com and chicagotribune.com.In both instances @properties enjoyspreferred vendor status which enables usto gain easier and greater online visibility.This is great news in a crowdedmarketplace!Realtor.com sees 10m unique monthlyvisitors and tribune.com has nearly 3mgeographically specific monthly visitors. tom.mccarey@atproperties.com . 773.848.9241
  14. 14. new playerszillow + truliaWe also enjoy preferred status at zillow andtrulia, two online listing aggregators whoare gaining in stature and importance to theactivities of online home seekers.We gain and maintain our market sharethrough continuous efforts to place ourproduct, your home, with tech players suchas these. Our enhanced status pushes ourlistings to the front of the pack and allowsus to add pictures, describe the propertyand, as with all of our online resources, tobump listings into our social media universeat twitter and facebook.The big deal, though, is our presence hereintroduces us to zillow’s 11m+ uniquemonthly visitors and trulia’s 7m uniquemonthly visitors. tom.mccarey@atproperties.com . 773.848.9241
  15. 15. bang for the buck@properties.comFueled by the same energy that haspropelled our brokerage into the city’s topspot and among the top 40 brokerages inthe country, our website reflects a degree ofintelligence and utility rarely seen in thereal estate marketplace along with nearly2.5m unique visitors per month.And so a quick visit turns into a long stayand return visits as consumers find outabout listings, where they’re located, what’snearby and why a home is perfect.Through the dedicated efforts of a brilliantIT staff our website is always reviewed tomake sure that it is doing what it issupposed to do - get your home in front ofmillions of consumers. And that is exactlywhat it does. tom.mccarey@atproperties.com . 773.848.9241
  16. 16. smart technologiesscribd + slideshareI constantly seek out methods to better servemy clients. Two such technologies that lendoomph to my marketing punch areSlideShare and Scribd, two onlinecommunities where I upload as pdf’spresentations I create.A mixture of aesthetics, text and pictures,these presentations look great and they gainenormous traction with search enginesbecause of search engine optimized phrasesI affiliate with the pieces. This allows me tointroduce properties, announce openhouses and broadcast price reductions in aneffective manner to the online universe. tom.mccarey@atproperties.com . 773.848.9241
  17. 17. planting seedspicasa + flickrAnother interesting tool I have discoveredthat lends legs to our online presence comesfrom photo sites picasa and flickr.In essence these uploads constitute demi-websites comprised of photos, descriptionsand, most interestingly, a geo-tagging featurethat locates the property by address.Given that picasa is part of the googlecomplement of tools this enhances theprospect of listings being identifiable viagoogle searches and search engine optimizedterms.Picasa links also populate the side column atmy blog, enhancing the blog’s “findability”on google. tom.mccarey@atproperties.com . 773.848.9241
  18. 18. innovationthe real estate lounge chicagoThe Real Estate Lounge Chicagois my “organically grown” blog.This award-winning vehicle(named by zillow one ofChicago’s best real estate blogs)provides an ever-present avenueto share my thoughts, ramblingsand insights. It is a criticalonline marketing piece.The blog pertains primarily toreal estate but is seasoned byfamily, urban living,philosophical tidbits andoccasional irony. It offers a verypersonal and intelligent view ofthe Chicago market and fostersrelationship building withknown and unknown parties. tom.mccarey@atproperties.com . 773.848.9241
  19. 19. tangible marketingunparalleled in-house production@properties and The RealEstate Lounge Chicago arehome grown commodities thatare unparalleled in theChicago market. Nobodyworks as hard as we do, assmart as we do and aseffectively as we do. And fewcan keep up the pace that weset both before we list yourhome and after it is part of ourportfolio.This includes my design andprint departments. Becausethey are in-house I have thematerials I need on time andready to go. tom.mccarey@atproperties.com . 773.848.9241
  20. 20. and in conclusion...thank you!Thank you for the opportunity to meet with youand discuss listing your home. Though there aremany real estate brokers in Chicago, few take thetime to understand the market as I do and havethe foresight and intelligence to develop the toolsthat this market demands.I love what I do. It’s like a never-ending crosswordpuzzle with new and intriguing clues that demandintellectual acumen, persistence and a uniquenimbleness of mind and spirit.And like the guy that spins 6 plates at the sametime on sticks, the goal is to do all of this withoutbreaking a plate. The goal is to sell your home asquickly as possible for as much money aspossible. And to do it with grace and equanimity.And that is exactly what I will do. tom.mccarey@atproperties.com . 773.848.9241

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