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we believe...
pictures constitute a
most important part
  of what we do (and
how we do it) at The
 Real Estate Lounge
   C...
we know...

      eight in ten consumers
    commence and continue
their home searches online.
 It stands to reason that w...
we do...
  provide you with the
most expert advice and
     the most extensive
  matrix of services to
 ensure your comple...
first thing...
photographs
    Professional photos
set the tone, informing
      what and how we
communicate with the
   pe...
followed by
     syndication
  With photos in hand we
      set about telling the
world. We use traditional
 print marketi...
syndication?

      for starters
there’s postlets,
kijiji, olx, trulia,
realtor.com and
    tribune.com.

          These
...
in addition...
your home appears across
        the board at every
 participating brokerage’s
        website, including
 ...
and then...
   your website
          As important as
syndicating the listing is
  presenting it in its own
  website. Spe...
next thing...
     geo-tagged
   photographs
             Not only are
   photographs the first
 step but by geo-tagging
  ...
finding and
       using new
      technology
    We constantly seek out
    new methods to better
     serve our clients. ...
and then...
 the real estate
lounge chicago
     Our well-respected
 blog allows us to do all
     of the above in one
   ...
validation
    The Real Estate
  Lounge Chicago is
part of @properties,
  Chicago’s number
     one real estate
    broker...
and one more (not so small) thing
Our position atop the
  Chicago real estate
 market is by design,
     not mistake. By
 ...
bottom line...
    Where you list your home
  matters. Choosing The Real
  Estate Lounge Chicago with
@properties provides...
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Chicago Real Estate Agent Tom McCarey Discusses His Approach to Listing and Selling Your Chicago Home

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The days of planting a sign out front as the only means of selling your home have passed. Chicago real estate agent Tom McCarey outlines the extensive steps he and his team at The Real Estate Lounge Chicago with @properties take to ensure optimal marketing of your home. Click through and find out for yourself if Tom's approach satisfies what you want in your next Chicago real estate professional.

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Transcript of "Chicago Real Estate Agent Tom McCarey Discusses His Approach to Listing and Selling Your Chicago Home"

  1. 1. we believe... pictures constitute a most important part of what we do (and how we do it) at The Real Estate Lounge Chicago (affiliated with @properties)
  2. 2. we know... eight in ten consumers commence and continue their home searches online. It stands to reason that we very much be online. and that is exactly where we are.
  3. 3. we do... provide you with the most expert advice and the most extensive matrix of services to ensure your complete satisfaction. See for yourself. And always feel free to email us.
  4. 4. first thing... photographs Professional photos set the tone, informing what and how we communicate with the person who will buy your home. We work exclusively with the team at VHT to create our professional pictures.
  5. 5. followed by syndication With photos in hand we set about telling the world. We use traditional print marketing but also use online marketing to aim high (and score) on google. For instance, the search term “chicago east village home for sale” we occupy HALF of the top ten slots on google page one.
  6. 6. syndication? for starters there’s postlets, kijiji, olx, trulia, realtor.com and tribune.com. These components add up to the “findability” of your home to the online consumer.
  7. 7. in addition... your home appears across the board at every participating brokerage’s website, including atproperties.com and every place else you can imagine serving the Chicago real estate market.
  8. 8. and then... your website As important as syndicating the listing is presenting it in its own website. Specific to the property, with attractive photographs, compelling and descriptive text and fully search optimized, the website is cross- referenced in all of our online and print marketing.
  9. 9. next thing... geo-tagged photographs Not only are photographs the first step but by geo-tagging with online albums Picasa and Flickr, they are also the fourth step. Search engine optimized, the photos are searchable and visible online.
  10. 10. finding and using new technology We constantly seek out new methods to better serve our clients. One such technology that enhances our online muscle is creating presentations and sharing them via SlideShare and Scribd. They not only look great, but they gain enormous traction with search engines.
  11. 11. and then... the real estate lounge chicago Our well-respected blog allows us to do all of the above in one setting. Featured in occasional posts with photos and using search engine optimized terms, we achieve the goal of compelling visibility.
  12. 12. validation The Real Estate Lounge Chicago is part of @properties, Chicago’s number one real estate brokerage. This means your listing has more muscle behind it than any where else in the city. Period.
  13. 13. and one more (not so small) thing Our position atop the Chicago real estate market is by design, not mistake. By affiliating with Leading Real Estate Companies of the World and Luxury Portfolio, among others, we anticipate our clients’ needs and respond toward results!
  14. 14. bottom line... Where you list your home matters. Choosing The Real Estate Lounge Chicago with @properties provides you with the most exposure and the most expert advice. Accomplished in luxury home marketing, negotiation and buyers’ representation, and deeply knowledgeable about the market, bottom line we make the most sense. Absolutely.
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