SHARING YOUR SOCIAL PART 2
DEI WEBINAR



              GETTING STARTED WITH THE RIGHT COMMUNICATION STRATEGY & SOCIAL MED...
Tara Mahady
                           tara@aleurosolutions.com

                           Follow me on Twitter
         ...
The 4 P’s of Social Media

Planning

Policy

Privacy

Participation




                TARA MAHADY & KELLEY-SUE LEBLANC  ...
Social Media Communication
Strategy
BENEFITS OF HAVING A STRATEGY

  Identifies goals and measurements

  Establishes expec...
What content should you offer?




                TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
What content should you offer?

 Ask yourself and your listeners:

    What content do your listeners
    want online? Is ...
What content should you offer?

 Ask yourself and your listeners:

    What content do your listeners         How can your...
How do you use your air to
drive online conversation?




                TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, ...
How do you use your air to
drive online conversation?
 Ask yourself:

    How can you use your air to
    encourage conver...
How do you use your air to
drive online conversation?
 Ask yourself:

    How can you use your air to          Are you usi...
Who, what, where, when, how?




               TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Who, what, where, when, how?

 Ask yourself:

    Who will have a social media
    presence for your station?
    (Official...
Who, what, where, when, how?

 Ask yourself:

    Who will have a social media            In which arenas will each of
   ...
How to use the tools

 It’s about community.

 It’s about conversation.

 It’s about listening.

 It’s about inviting peop...
Station Blogs - The Voices of
Your Community




                                        HTTP://VPRBLOG.BLOGSPOT.COM/




...
The Show Blog

   Value-add content for particular
   stories.

   Additional content not heard on
   air.

   Conversatio...
Blogging and pledge.




                      HTTP://APPS.WBEZ.ORG/BLOG/

              TARA MAHADY & KELLEY-SUE LEBLANC ...
Facebook - Many Ways to Engage




               TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Facebook...




              TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Facebook...




              TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Facebook...




              TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Facebook...




              TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Facebook...




              TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Facebook...




              TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Facebook...




              TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Facebook...



                         FROM SPEAKING OF
                         FAITH’S FAN PAGE -
                     ...
Facebook...




              TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Facebook...




              TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Facebook...




              TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Facebook...




              TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Facebook...




              TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Twitter - It’s Like A Hammer


  One Tool - Two very different uses

  Marketing and Branding

  Search, Crowd sourcing an...
Twitter...




             TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Twitter...




             TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Twitter...




             TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Twitter...




             TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Twitter...




             TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Flickr and YouTube - A
Picture is Worth a Thousand

Show your listeners what
they can’t see on air

Behind-the-scenes shot...
Flickr...




            TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
YouTube Channels...




                  TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
YouTube Channels...




                  TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
YouTube Channels...




                  TARA MAHADY & KELLEY-SUE LEBLANC   ALEUROMEDIA, LLC
Quick Ideas for Programming
  Station-wide - have a topic of the         Have your program director solicit
  day or week....
Quick Ideas for Pledge
  Tweet and post premiums and                 Take lots of pictures and video of
  drawings.       ...
Questions?
Tara Mahady
                             tara@aleurosolutions.com

                             Follow me on Twitter
     ...
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Sharing Your Social Part 2: Getting Started With The Right Communication Strategy and the Right Plan

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Public radio stations across the country are innovating and leading the way in the social media realm. This presentation talks about creating a social media communication strategy to incorporate into your overall social media plan. It also highlights examples of some of the good work being done by public radio stations. We believe that all organizations and businesses can learn from their innovation.

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Sharing Your Social Part 2: Getting Started With The Right Communication Strategy and the Right Plan

  1. 1. SHARING YOUR SOCIAL PART 2 DEI WEBINAR GETTING STARTED WITH THE RIGHT COMMUNICATION STRATEGY & SOCIAL MEDIA TOOLS TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  2. 2. Tara Mahady tara@aleurosolutions.com Follow me on Twitter @TMahady Join My LinkedIn Network http://www.linkedin.com/in/tmahady Kelley-sue LeBlanc LinkedIn http://www.linkedin.com/ksleblanc Follow Me on Twitter @KSL My Google Profile http://www.google.com/profiles/KelleySueLeBlanc AleuroSolutions Aleuromedia info@aleuromedia.com http://www.aleuronpo.com PO Box 10251 www.aleurosolutions.com Follow AleuroSolutions on Facebook Bedford NH 03110 www.aleuromedia.com Follow AleuroSolutions on Twitter (603) 233-5078 TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  3. 3. The 4 P’s of Social Media Planning Policy Privacy Participation TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  4. 4. Social Media Communication Strategy BENEFITS OF HAVING A STRATEGY Identifies goals and measurements Establishes expectations for behavior Provides a content map Ensures seamless on-air and online communication integration Lays out who will communicate what, when, where, and how Provides a framework for engaging your audience Enhances and strengthens your brand VIA FLICKR STEPHEN BISSON PHOTOGRAPHY TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  5. 5. What content should you offer? TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  6. 6. What content should you offer? Ask yourself and your listeners: What content do your listeners want online? Is it easy for them to share it? What discussions do they want to have with you and each other that you can facilitate? Are you just posting your stories - or are you inviting conversation? TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  7. 7. What content should you offer? Ask yourself and your listeners: What content do your listeners How can your listeners help want online? Is it easy for them inform your news and to share it? programming? What discussions do they want Do you want to ‘curate’ content to have with you and each in addition to your original other that you can facilitate? content? Only in some forums? Are you just posting your What content can your listeners stories - or are you inviting help you create online? conversation? TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  8. 8. How do you use your air to drive online conversation? TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  9. 9. How do you use your air to drive online conversation? Ask yourself: How can you use your air to encourage conversation online? Are you inviting people to conversations online? Are you providing opportunities for those conversations? Are you listening? TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  10. 10. How do you use your air to drive online conversation? Ask yourself: How can you use your air to Are you using Facebook and encourage conversation online? Twitter like email and phone calls in your call-in shows? Are you inviting people to conversations online? Are you Do your pledge scripts include providing opportunities for calls to action using social those conversations? media? Are you listening? Do your hosts encourage participation in the conversation? TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  11. 11. Who, what, where, when, how? TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  12. 12. Who, what, where, when, how? Ask yourself: Who will have a social media presence for your station? (Officially. Any of your employees represent your station.) What role will your on-air talent play in the social media realm? What content will each of these people offer? TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  13. 13. Who, what, where, when, how? Ask yourself: Who will have a social media In which arenas will each of presence for your station? these people participate? One (Officially. Any of your may be drawn to Twitter, while employees represent your another is into Facebook. station.) How often will these people What role will your on-air talent engage? play in the social media realm? When should ‘shows’ engage What content will each of these and how often? people offer? TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  14. 14. How to use the tools It’s about community. It’s about conversation. It’s about listening. It’s about inviting people in. It’s about letting people get to know you - for real. TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  15. 15. Station Blogs - The Voices of Your Community HTTP://VPRBLOG.BLOGSPOT.COM/ TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  16. 16. The Show Blog Value-add content for particular stories. Additional content not heard on air. Conversations for non-call-in shows. Feed to all social media presences. WWW.WORDOFMOUTHRADIO.ORG TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  17. 17. Blogging and pledge. HTTP://APPS.WBEZ.ORG/BLOG/ TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  18. 18. Facebook - Many Ways to Engage TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  19. 19. Facebook... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  20. 20. Facebook... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  21. 21. Facebook... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  22. 22. Facebook... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  23. 23. Facebook... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  24. 24. Facebook... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  25. 25. Facebook... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  26. 26. Facebook... FROM SPEAKING OF FAITH’S FAN PAGE - NOTES SECTION TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  27. 27. Facebook... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  28. 28. Facebook... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  29. 29. Facebook... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  30. 30. Facebook... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  31. 31. Facebook... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  32. 32. Twitter - It’s Like A Hammer One Tool - Two very different uses Marketing and Branding Search, Crowd sourcing and Conversation Listening TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  33. 33. Twitter... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  34. 34. Twitter... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  35. 35. Twitter... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  36. 36. Twitter... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  37. 37. Twitter... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  38. 38. Flickr and YouTube - A Picture is Worth a Thousand Show your listeners what they can’t see on air Behind-the-scenes shots Ask your listeners to share photos via Flickr from events etc. Use YouTube to capture events and create added value TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  39. 39. Flickr... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  40. 40. YouTube Channels... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  41. 41. YouTube Channels... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  42. 42. YouTube Channels... TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  43. 43. Quick Ideas for Programming Station-wide - have a topic of the Have your program director solicit day or week. Ask listeners what feedback about certain shows or they think of a top news item. overall programming. Show-specific - ask for ideas for guests for upcoming shows. Shoot video of guests prepping or in the ‘green room’ ahead of a Show-specific - start a show and post it. conversation through social media then carry it into your on-air show. Post photos of staff and listeners with guests and on-air talent and Ask your hosts who are comfortable to make observations ask your listeners to do the same. about their experiences with certain guests or topics. What did they learn? Were they surprised by anything? TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  44. 44. Quick Ideas for Pledge Tweet and post premiums and Take lots of pictures and video of drawings. pledge central and your talent pitching and post it. Ask your listeners to post pictures of them with their premiums from previous drives - worn out baseball Come up with social-media only hats, mug collections, beat up incentives and contests. messenger bags. Ask your staff who use social Ask your volunteers to share that they are volunteering for you and media to talk about the drive and ask them to ask their friends to get how it’s going from their involved. perspective. Put a share button at the bottom of Be creative and have fun! your pledge page and ask people to tell their friends that they just made a donation. TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
  45. 45. Questions?
  46. 46. Tara Mahady tara@aleurosolutions.com Follow me on Twitter @TMahady Join My LinkedIn Network http://www.linkedin.com/in/tmahady Kelley-sue LeBlanc LinkedIn Follow Me on Twitter My Google Profile AleuroSolutions Aleuromedia info@aleuromedia.com http://www.aleuronpo.com PO Box 10251 www.aleurosolutions.com Follow AleuroSolutions on Facebook Bedford NH 03110 www.aleuromedia.com Follow AleuroSolutions on Twitter (603) 233-5078 TARA MAHADY & KELLEY-SUE LEBLANC ALEUROMEDIA, LLC
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