How do you rank these kind of results? It’s not by pagerank or the old methods. It’s potentially about social influence. What does that mean for your brands and the power of influencer marketing?
It’s also status updates and geo tagging and content tagging and everything. It’s our collective communal intelligence.
The World According to Google (or Eric Schmidt anyway...) Five years from now the internet will be dominated by Chinese language content. Today’s teenager are the model of how the web will work in the five years – They jump from app to app to app seamlessly. Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today. Within five years there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away More Video.
SOCIAL MEDIA 2012 Less.. More…. New social tools &services Privacy Single DestinationWebsites Content Collaboration Desired Exclusivity Machine Intelligence Real Relationships Social Connections Direct Only Marketing
THANK YOU!ANY QUESTIONS? Freddie LakerDirector of Digital Strategy – Global Team Blog: http://takemetoyourleader.com Twitter: http://twitter.com/TMTYL LinkedIn: http://www.linkedin.com/in/freddielaker Email: Freddie.Laker@Sapient.com