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Social Media 2012 - Future Predictions

by Freddie Laker

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A look at Social Media in 2012.

A look at Social Media in 2012.

***Please note this deck was created in 2010****

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Social Media 2012 - Future Predictions Webinar Transcript

The World According to Google (or Eric Schmidt anyway...)
Five years from now the internet will be dominated by Chinese language content.
Today’s teenager are the model of how the web will work in the five years – They jump from app to app to app seamlessly.
Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today.
Within five years there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away
More Video.

What’s coming up?

Fundamental cultural shifts in what we find to be normal or acceptable about privacy.

Real time information in search results on Google.

Expect Google’s Social Search to change the way we interact with search engines.

Ratings everywhere.

Global Social Brain

Content aggregation will be key to bring method madness.

What’s even better then “nowness”?

Social Media Augmented Reality

Socially enabled digital outdoor will become more common.

Social CRM will change CRM forever

Social augmented reality in real time via GPS and image recognition.

Organizing and filtering content will become big business

Complete decentralization of social networks.

Automated social agents

Micro virtual worlds will arise(that don’t suck)

Watch out for the Wave

Share of voice, point of view, and community influence will be more important then ownership.

What new tools will arise?

Scia Media

SOCIAL MEDIA 2012
Less..
More….
New social tools &services
Privacy
Single DestinationWebsites
Content
Collaboration
Desired Exclusivity
Machine Intelligence
Real Relationships
Social Connections
Direct Only Marketing

THANK YOU!ANY QUESTIONS?
Freddie LakerDirector of Digital Strategy – Global Team
Blog: http://takemetoyourleader.com
Twitter: http://twitter.com/TMTYL
LinkedIn: http://www.linkedin.com/in/freddielaker
Email: Freddie.Laker@Sapient.com

DarrylJohnson75 Great! Would love to share with my class. Can you send me presentation via email. 1 month ago

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Vier1997 Good! Like http://www.youtube.com/watch?v=R4nioJcVXiE 2 months ago

Emma Liu great could u send me ur doncument tkx~! amilie_liu@hotmail.com 2 months ago

Mercy Dou Hi, really love it. can you share me this presentation via mail: mercydou@yahoo.cn. Thankls a lot. 2 months ago

Siasi Souri, Director of Sales & Marketing at Lifetelecom can you send me this document pls ahmadalhayat@gmail.com ahmadfadlallah@yahoo.com 5 months ago

Siasi Souri, Director of Sales & Marketing at Lifetelecom thanks 5 months ago

Falah Al-Sughayer, Social Media Specialist - Partner at Bridges PR & Events Hello, amazing presentation, can you share this presentation via mail: falah@bridges-pr.com. Thank you sir 5 months ago

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Brandon Jung, Marketing Manager at Jiransoft Korea Please let me know if you have more question to brandon.jung@inmobi.com 010 4621 6093 7 months ago