Social Media 2012 - Future Predictions

The World According to Google (or Eric Schmidt anyway...)
Five years from now the internet will be dominated by Chinese language content.
Today’s teenager are the model of how the web will work in the five years – They jump from app to app to app seamlessly.
Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today.
Within five years there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away
More Video.

What’s coming up?

Fundamental cultural shifts in what we find to be normal or acceptable about privacy.

Real time information in search results on Google.

Expect Google’s Social Search to change the way we interact with search engines.

Ratings everywhere.

Global Social Brain

Content aggregation will be key to bring method madness.

What’s even better then “nowness”?

Social Media Augmented Reality

Socially enabled digital outdoor will become more common.

Social CRM will change CRM forever

Social augmented reality in real time via GPS and image recognition.

Organizing and filtering content will become big business

Complete decentralization of social networks.

Automated social agents

Micro virtual worlds will arise(that don’t suck)

Watch out for the Wave

Share of voice, point of view, and community influence will be more important then ownership.

What new tools will arise?

Scia Media

SOCIAL MEDIA 2012
Less..
More….
New social tools &services
Privacy
Single DestinationWebsites
Content
Collaboration
Desired Exclusivity
Machine Intelligence
Real Relationships
Social Connections
Direct Only Marketing

THANK YOU!ANY QUESTIONS?
Freddie LakerDirector of Digital Strategy – Global Team
Blog: http://takemetoyourleader.com
Twitter: http://twitter.com/TMTYL
LinkedIn: http://www.linkedin.com/in/freddielaker
Email: Freddie.Laker@Sapient.com

Social Media 2012 - Future Predictions

by Freddie Laker on Mar 31, 2010

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