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Collaboration in Schools

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Internet Schools East

  1. 1. Internet@Schools EastApril 12, 2010<br />Collaboration – <br />That 13 Letter Dirty Word<br />
  2. 2. Part I: Collaboration in the Real World<br />Marisa Peacock, Sr. Marketing Manager <br />& Social Media Specialist<br />
  3. 3. What is Collaboration?<br />It’s a conversation<br />It’s not one-sided<br />It's sharing resources & information<br />It’s multi-disciplinary<br />It’s about making informed decisions<br />It’s about being curious<br />
  4. 4. User-Generated Content (USG)also known as consumer-generated media, USG refers to various kinds of media content, publicly available, that are produced by end-users (Source: wikipedia).<br />Examples of Collaboration in the Real World<br />
  5. 5. Examples of Collaboration in the Real World<br /><br />
  6. 6. Examples of Collaboration in the Real World<br /><br />
  7. 7. Examples of Collaboration in the Real World<br />CNN iReport<br />
  8. 8. Collaboration Helps Us:<br />make decisions about where to eat, what to buy, how much to spend <br />tell a story about the what's going on around us <br />gain perspective and insights<br />
  9. 9. The Web & Collaboration<br />Since the 1990's the Internet has seen many iterations of communication and<br />collaboration. <br />Web 1.0 <br />Websites, e-mail newsletters and “Donate Now” buttons <br />pushing content out<br />one way communication<br />Web 2.0<br />Blogs, wikis, and social networking sites<br />publishing and re-publishing content via several distribution channels <br />two-way communication<br />
  10. 10. The Web & Collaboration<br />Since the 1990's the Internet has seen many iterations of communication and<br />collaboration. <br />Web 3.0 <br />Mobile Websites, Text Campaigns and Smart phones<br />soliciting different behaviors, interactions and actions from users through mobile, easy-to-access platforms<br />interactive communications<br />And Beyond: <br />Changing the way people communicate and changing the ways they interact<br />with content<br />
  11. 11. If Collaboration in the Real World is helpful to<br />millions of consumers, why can't Collaboration<br />in the Classroom be just as useful to students,<br />teachers and administrators?<br />
  12. 12. IT CAN. IT IS. <br />No, it's true. <br />
  13. 13. Teachers are already: <br /><ul><li>using Twitter to share ideas with other educators
  14. 14. sharing classroom-generated media on YouTube and Vimeo
  15. 15. facilitating discussions about homework on BlackBoard
  16. 16. editing student lesson plans on wikis
  17. 17. uploading photos onto Flickr and Picasa</li></li></ul><li>But collaboration isn't just about the web. <br />It's about: <br /><ul><li>facilitating discussions with people
  18. 18. inviting others to share their perspectives, stories
  19. 19. asking questions
  20. 20. listening for answers
  21. 21. not knowing it all</li></li></ul><li><br />Marisa Peacock, Sr. Marketing Manager <br />& Social Media Specialist <br />
  22. 22. Part II:Collaboration in the Academic World<br />Rebecca Brooks, Archivist & Head Librarian<br />
  23. 23. Collaboration in theAcademic World<br /><ul><li> Is it collaboration or really just cooperation?
  24. 24. Do teachers understand that librarians can teach </li></ul> more than just information literacy?<br /><ul><li> Do we give off the warm and fuzzy vibe?</li></li></ul><li>Common Collaborationin School Libraries<br /> Teachers bringing students in to use the library resources<br /> Teachers asking librarians to review the resources with <br /> students teachers asking librarians to discuss the integrity<br /> of online sources<br /> Blocked library time with no teacher present<br /> If library is the only space in school with computers, it is <br /> used as a computer lab<br /> Others?<br />
  25. 25. Why Collaboration is Difficult<br /> There isn't enough time to collaborate<br /> Librarians don't know what teachers are <br /> discussing in the classroom<br /> Lack of Administrative support<br /> Stereotypical Librarians who don't seek out <br /> collaborative endeavors<br />
  26. 26.  How do we clean up Collaboration's DIRTY image?<br />
  27. 27. We use technology...<br />
  28. 28. Google Chat >>Google Docs<br />
  29. 29. Twitter<br />
  30. 30. Twitter Lists and Hashtags<br />
  31. 31. Yahoo Pipes<br />
  32. 32. Yahoo Pipes<br />
  33. 33. Yahoo Pipes<br />
  34. 34. @littlejunk<br /><br /><br />Rebecca Brooks, Archivist & Head Librarian<br />
  35. 35. Part III:Collaboration in the Communications Office<br />Kelly Brown, eCommunications Manager<br />
  36. 36. Collaboration<br />Main Entry: col·lab·o·rate<br />Pronunciation: kə-ˈla-bə-ˌrāt<br />Function: intransitive verb<br />Inflected Form(s): col·lab·o·rat·ed; col·lab·o·rat·ing<br />Etymology: Late Latin collaboratus, past participle of collaborare to labor together, from Latin com- + laborare to labor — more at labor<br />Date: 1871<br />1: to work jointly with others or together especially in an intellectual endeavor2: to cooperate with or willingly assist an enemy of one's country and especially an occupying force3: to cooperate with an agency or instrumentality with which one is not immediately connected<br />(source:<br />
  37. 37. Who Am I?<br />Kelly Brown<br />eCommunications Manager, The Madeira School<br />5 years of Development & Alumnae Relations experience<br />Created Madeira’s first Facebook presence<br />@madeiraschool<br />@madeiraalumnae<br />@twobraids<br />Kelly Larson Brown<br />Because I wear these hats I am act as a representative of each constituency. <br />
  38. 38. The Madeira School Communications Office<br />Two person office responsible for disseminating information to many constituencies<br />Provide information in a variety of formats<br />Creative team<br />Marketers<br />Virtual office consisting of every department <br />
  39. 39. Goals of the Communications Office<br />We are marketers-the School is our product<br />“Schools aren’t a business.” But really they are.<br />Promote Madeira brand “Madeira Girls Have Something to Say”<br />This drives all messages<br />Web was where we launched our brand because it was where we were most comfortable doing so<br />
  40. 40. What is Madeira Doing?<br />“Eyewitness” reporting<br />Student and faculty reports and review on events in and out of the classroom<br />Speakers, curriculum, field trips, projects<br />Photo stories<br />Sharing stories on Madeira website, Twitter and YouTube<br />
  41. 41. Buy In<br />Start with faculty that are already providing information to be included online<br />Encourage other faculty members to submit their interesting classroom activities<br />Be an active participant in school lectures, demonstrations, activities, meetings to gleam information about what may be newsworthy<br />
  42. 42. Buy In (continued)<br />Could be any member of the community sharing the information not just the Communications Office<br />Only as good as the information you receive<br />
  43. 43. How do you engage users with content?<br />Share important events with your constituents<br />Students earning awards<br />Visiting speakers, artists, guest<br />Use web calendar as a tool and share the story on your homepage (iCal Sync)<br />Add photos of the event<br />Share links for additional information<br />Take advantage of FREE third party applications such as Twitter, Facebook, YouTube, Vimeo, etc.<br />
  44. 44. But…<br />Benefits<br /><ul><li>Potential to reach an ‘untapped’ audience
  45. 45. Provide wider audience for your school
  46. 46. Reaching people in their comfort zones/networking circles
  47. 47. Gleam information from users (alumnae, parents, students)</li></ul>Challenges<br />Unresponsive colleagues<br />More important things to be doing<br />“Too much in too many places”<br />Constantly changing/updating<br />“Letting go”-must think strategically<br />
  48. 48. Twitter Feeds<br />
  49. 49. What’s Next?<br />YouTube with new headmistress<br />Administrative & student blogging<br />??? because we are curious and willing we’ll embrace whatever comes next<br />
  50. 50. @twobraids<br />@madeiraschool<br />@madeiraalumnae<br /><br /><br />Kelly Brown, eCommunications Manager<br />