Collaboration Main Entry:  col·lab·o·rate   Pronunciation: kə-ˈla-bə-ˌrāt Function:  intransitive verb   Inflected Form(s)...
Who Am I? <ul><li>Kelly Brown </li></ul><ul><li>eCommunications Manager, The Madeira School </li></ul><ul><li>@madeirascho...
The Madeira School Communications Office <ul><li>Two person office responsible for disseminating information to many const...
Goal of the Communications office <ul><li>We are marketers-the School is our product </li></ul>
What is Madeira Doing? <ul><li>“ Eyewitness” reporting </li></ul><ul><ul><li>Student and faculty reports and review on eve...
Buy In <ul><li>Start with Faculty that is already providing information to be included online </li></ul><ul><li>Encourage ...
How do you engage users with content? <ul><li>Share important events with your constituents </li></ul><ul><ul><li>Students...
But… <ul><li>Benefits </li></ul><ul><li>Potential to reach an ‘untapped’ audience </li></ul><ul><li>Provide wider audience...
@madeiraschool on Twitter
What’s next <ul><li>YouTube with new headmistress </li></ul><ul><li>Blogging </li></ul><ul><li>??? </li></ul>
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CILC2010

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CILC2010

  1. 1. Collaboration Main Entry: col·lab·o·rate Pronunciation: kə-ˈla-bə-ˌrāt Function: intransitive verb Inflected Form(s): col·lab·o·rat·ed ; col·lab·o·rat·ing Etymology: Late Latin collaboratus, past participle of collaborare to labor together, from Latin com- + laborare to labor — more at labor Date: 1871 1 : to work jointly with others or together especially in an intellectual endeavor 2 : to cooperate with or willingly assist an enemy of one's country and especially an occupying force 3 : to cooperate with an agency or instrumentality with which one is not immediately connected (www.m-w.com)
  2. 2. Who Am I? <ul><li>Kelly Brown </li></ul><ul><li>eCommunications Manager, The Madeira School </li></ul><ul><li>@madeiraschool </li></ul><ul><li>@madeiraalumnae </li></ul><ul><li>@twobraids </li></ul><ul><li>Kelly Larson Brown </li></ul>
  3. 3. The Madeira School Communications Office <ul><li>Two person office responsible for disseminating information to many constituencies </li></ul><ul><li>Provide interesting in a variety of formats </li></ul><ul><li>Creative team </li></ul><ul><li>marketers </li></ul>
  4. 4. Goal of the Communications office <ul><li>We are marketers-the School is our product </li></ul>
  5. 5. What is Madeira Doing? <ul><li>“ Eyewitness” reporting </li></ul><ul><ul><li>Student and faculty reports and review on events in and out of the classroom </li></ul></ul><ul><ul><li>Speakers, curriculum, field trips, projects </li></ul></ul><ul><ul><li>Photo stories </li></ul></ul><ul><ul><li>Share stories on Madeira website, Twitter and YouTube </li></ul></ul>
  6. 6. Buy In <ul><li>Start with Faculty that is already providing information to be included online </li></ul><ul><li>Encourage other faculty member to submit their interesting classroom activities </li></ul><ul><li>Be an active participant in school lectures, demonstrations, activities, meetings to gleam information about what may be newsworthy </li></ul>
  7. 7. How do you engage users with content? <ul><li>Share important events with your constituents </li></ul><ul><ul><li>Students earning awards </li></ul></ul><ul><ul><li>Visiting speakers, artists, guest </li></ul></ul><ul><ul><li>Use web calendar as a tool and share the story on your homepage </li></ul></ul><ul><ul><li>Add photos of the event </li></ul></ul><ul><ul><li>Share links for additional information </li></ul></ul><ul><ul><li>Use third party applications such as Twitter, Facebook, YouTube, Vimeo </li></ul></ul>
  8. 8. But… <ul><li>Benefits </li></ul><ul><li>Potential to reach an ‘untapped’ audience </li></ul><ul><li>Provide wider audience for your school </li></ul><ul><li>Reaching people in their comfort zones/networking circles </li></ul><ul><li>Challenges </li></ul><ul><li>Unresponsive colleagues </li></ul><ul><li>More important things to be doing </li></ul><ul><li>“ Too much in too many places” </li></ul>
  9. 9. @madeiraschool on Twitter
  10. 10. What’s next <ul><li>YouTube with new headmistress </li></ul><ul><li>Blogging </li></ul><ul><li>??? </li></ul>

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