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  • 1. Collaboration Main Entry: col·lab·o·rate Pronunciation: kə-ˈlabə-ˈ - rāt Function: intransitive verb Inflected Form(s): col·lab·o·rat·ed; col·lab·o·rat·ing Etymology: Late Latin collaboratus, past participle of collaborare to labor together, from Latin com- + laborare to labor — more at labor Date: 1871 1 : to work jointly with others or together especially in an intellectual endeavor 2 : to cooperate with or willingly assist an enemy of one's country and especially an occupying force 3 : to cooperate with an agency or instrumentality with which one is not immediately connected (www.m-w.com)
  • 2. Who Am I? • Kelly Brown • @madeiraschool • eCommunications • @madeiraalumnae Manager, The Madeira • @twobraids School • Kelly Larson Brown
  • 3. The Madeira School Communications Office • Two person office responsible for disseminating information to many constituencies • Provide interesting in a variety of formats • Creative team • marketers
  • 4. Goal of the Communications office • We are marketers-the School is our product
  • 5. What is Madeira Doing? • “Eyewitness” reporting – Student and faculty reports and review on events in and out of the classroom – Speakers, curriculum, field trips, projects – Photo stories – Share stories on Madeira website, Twitter and YouTube
  • 6. Buy In • Start with Faculty that is already providing information to be included online • Encourage other faculty member to submit their interesting classroom activities • Be an active participant in school lectures, demonstrations, activities, meetings to gleam information about what may be newsworthy
  • 7. How do you engage users with content? • Share important events with your constituents – Students earning awards – Visiting speakers, artists, guest – Use web calendar as a tool and share the story on your homepage – Add photos of the event – Share links for additional information – Use third party applications such as Twitter, Facebook, YouTube, Vimeo
  • 8. But… Benefits Challenges • Potential to reach an • Unresponsive colleagues ‘untapped’ audience • More important things to • Provide wider audience for be doing your school • “Too much in too many • Reaching people in their places” comfort zones/networking circles
  • 9. @madeiraschool on Twitter
  • 10. What’s next • YouTube with new headmistress • Blogging • ???