Paid Attention EarnedAttentionCost Static with scale Upfront costs, scales withproper optimizationTime Instant results (sprint) Delayed results(marathon)Sustainability Effective only while campaignis activeLong-term continuousresults
Today’s Topics Why search is so important Making your siteseo friendly Understand your data: quicksetup 10 tips for (wine) bloggers
“(Wordpress) is a fantastic piece of software, it makes your site easilycrawlable by search engines, solves some 80-90% of mechanics ofSEO and is the first big step anyone can take towards creating apopular online business.”Via: http://www.howtomakemyblog.com/seo/googles-matt-cutts-wordpress-the-best-blogging-platform-for-seo/
http://yoast.com/articles/wordpress-seo/ - I also recommend the Yoast plugin “Wordpress SEO”
http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if Wordpress isn’t a match.
I wouldn’t recommend these platforms as a first choice for SEO-friendly blogging, though some (likeTypePad and Expression Engine) can be customized with enough elbow grease.
TitleHeadlineURLLinks and CaptionsMETA DescriptionBody Content
The two major SEO focal points: Title, Description, Headline
Step #1: Make sure you meet the Google News quality and tech guidelinesStep #2: Submit your site to Google NewsStep #3: Create a Google News Sitemap (there are Wordpress plugins to help you)
Increases visibilityWhich onewould youclick?Increases CTR by30%Links to her G+ProfileLinks to herauthor results onGoogle
6 steps to AuthorshipStep 1: create a Google account/LoginStep 2: Navigate to Google+Step 3: In your profile Click “About”Step 4: Add your blog URL to “Contributor to” under the “Links”Step 5: In each article add the following link:<a href="[profile_url]?rel=author">Google</a>It should look something like: <ahref="https://plus.google.com/109412257237874861202?rel=author">Google</a>Step 6: Verify with Google’s structured data testing tool
Today’s Topics Why search is so important Making your site seo friendly Understand your data: quicksetup Choosing keywords andcreating content 10 tips for (wine) bloggers
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