Seo presentation for the fit bloggers convention (share)
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Seo presentation for the fit bloggers convention (share)

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  • Many of the pages that you are currently ranking on don’t even have ads
  • 1.6 out of 1,000 peopleRecent study – a blank banner received the same average click through
  • You’ve written content that has inspired sharing and conversation…Passionate recommendations. The chances that I click on that are much greater than .016% that’s for sure.
  • 12K per month of one press release syndicator
  • In the 70’s it was 500, today it’s 10X that. http://www.cbsnews.com/8301-3445_162-2015684.html
  • I suppose this could even be dangerous…
  • At least twice a year in the search marketing industry we hear that “SEO is dead” for one reason or another. In fact, that was speculated when we made our recent name change…
  • As search marketers every two years we hear that “SEO is dead” for one reason or another. In fact, that was speculated when we mad our recent name change…
  • I assure you it is not dead, in fact in the last 6 years it has increased by 600%Each day, Google’s one million servers, located all over the world, process over 3 billion search requests, providing more than 21 billion page views. The searches come from internet users in more than 180, with queries written in almost 150 different languages; 15% of the queries are entirely new
  • These aren’t just common searches that may be very competitive, such as “yoga” (250,000 searches per month)
  • So why am I telling you this? If you target properly, you can capture your share of 500 million terms that are.We just need to be a little ahead of the curve and relevant
  • Nearly 70% of all searches are only search upon by less than 10 people. Don’t Sweat the BIG STUFF!
  • Now that I’ve showed you that there is opportunity in search, let’s go to exhibit b: Organic results vs. Paid SearchSearch results pages that have ads, organic still receives over 75% of the clicks
  • No presentation is complete without a vin diagramEach of these factors have many levers that you can manipulate and optimize for SEO
  • Content = 1) information that you produce (the higher the quality, the usefulness and uniqueness the better search returns)2) onpage elements, META elements that are in your control to tell the search engines what your content is aboutRelationships =Links, mentions and citationsEvangelistsGuest bloggingAny way you can make connections
  • Plugin allows you to edit several on-page SEO elements – Title, Description, keywords, etc, and will give you some inline recommendations.
  • But WP community and resources are much greate
  • Takes more work, not opensource, etc.
  • SEO food pyramid
  • The difference between Search and News
  • Most people get discouraged after a while
  • Those who stick with it can be rewarded
  • Those who stick with it can be rewarded
  • Deciding what to write about or narrowing in on a topicChoosing one key phrase over another
  • Deciding what to write about or narrowing in on a topicChoosing one key phrase over another
  • Deciding what to write about or narrowing in on a topicChoosing one key phrase over another
  • Deciding what to write about or narrowing in on a topicChoosing one key phrase over another
  • Deciding what to write about or narrowing in on a topicChoosing one key phrase over another
  • Amazingly simple and amazingly powerfulHave only a few minutes, just don’t hit enter
  • Issues:Being outranked by someone who is using your contentDupe content is bad
  • Issues:Being outranked by someone who is using your contentDupe content is bad
  • OR Use an online plagiarize checker This will also tell you if you are creating duplicate content (the same content on your own site), another big issue when it comes to SEO
  • Your followers aren’t online all at once, share more than once and Compare RT, shares, interactions from different times
  • Your followers aren’t online all at once, share more than once and Compare RT, shares, interactions from different times
  • If these two boys are your search traffic and google analytics is the trampoline….
  • Only 90 days of dataCan’t dig deeper on what the clicks did when they got to your siteOnly 15,000 keywordsDoes show trending and average ranking, which is nice and hard to get
  • http://googlewebmastercentral.blogspot.com/2013/05/getting-started-with-structured-data.htmlRich snippets – what are they, why are they important, now easy to implement.
  • http://googlewebmastercentral.blogspot.com/2013/05/getting-started-with-structured-data.htmlRich snippets – what are they, why are they important, now easy to implement.
  • http://googlewebmastercentral.blogspot.com/2013/05/getting-started-with-structured-data.htmlRich snippets – what are they, why are they important, now easy to implement.
  • http://googlewebmastercentral.blogspot.com/2013/05/getting-started-with-structured-data.htmlRich snippets – what are they, why are they important, now easy to implement.
  • http://googlewebmastercentral.blogspot.com/2013/05/getting-started-with-structured-data.htmlRich snippets – what are they, why are they important, now easy to implement.
  • We’ve come along way in 600,000 years. YouTube users watch this amount of videos in 1 month
  • We’ve come along way in 600,000 years. 6 billions hours (1 hour for every person on earth)YouTube users watch this amount of videos in 1 monthThat’s a lot of harlem shake videos
  • Great way to increase your reachClaim more real estate in Google searchBuild a communityBrand!
  • I’m not an expert in marketing on yoututbe, this guy is
  • News quality guidelines: High qualityAn authority on your subjectNot easy for small sites to get accepted, but worth a shot. If you are covering something news worthy you are more likely to be accepted. How-tos typically don’t get in.
  • A key part of Google's quest to reduce the percentage of unseen queries, and provide answers rather than lists of links, is the Knowledge Graph. It's a vast database that understand entities -- such as topics, people, and events -- and the connections among them, somewhat like the human brain. Knowledge Graph has more than 570 million entities and 18 billion facts about connections between them, by Google's count.
  • OG tags = Freebase = increase your chance of being here.

Seo presentation for the fit bloggers convention (share) Seo presentation for the fit bloggers convention (share) Presentation Transcript

  • Health and Fitness Blogs and SEO Tim Resnik, Product Strategy Principal, Moz @tresnik
  • Today’s Topics  Inbound vs. Interruption  Why search is so important  Making your site seo friendly  Understand your data: quick setup
  • Inbound Marketing Interruption Marketing View slide
  • Relevant Search is responsible for 90% of the clicks on the web View slide
  • Un-useful, irrelevant Average click-through rate for a banner ad is .016%
  • Inspiring What’s the click-through rate here?
  • Waste of time Costs are static with scale
  • Earned Generates momentum, long lasting
  • Who cares? 12,000 press release per month on PR Newswire
  • Paid, but relevant Not so much The intersection of paid + inbound
  • Sweet irony Is it contextual, or just more noise? You see 5,000 ads per day
  • Just plain lies!
  • Paid Attention Earned Attention Cost Static with scale Upfront costs, scales with proper optimization Time Instant results (sprint) Delayed results (marathon) Sustainability Effective only while campaign is active Long-term continuous results
  • Today’s Topics  Inbound vs. Interruption  Why search is so important  Making your site seo friendly  Understand your data: quick setup
  • Number of Searches/Day on Google
  • Paid Search = 25% of clicks Organic Search = 75% of clicks
  • More than 50% of search result pages have no paid ads at all
  • Today’s Topics  Inbound vs. Interruption  Why search is so important  Making your site seo friendly  Understand your data: quick setup
  • Content Technology Relationships SEO Plan
  • SEO Plan Content Technology Relationships 90% of your SEO effort should be on content and relationships
  • “(Wordpress) is a fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80-90% of mechanics of SEO and is the first big step anyone can take towards creating a popular online business.” Via: http://www.howtomakemyblog.com/seo/googles-matt-cutts-wordpress-the-best-blogging-platform-for-seo/
  • http://yoast.com/articles/wordpress-seo/ - I also recommend the Yoast plugin “Wordpress SEO”
  • http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if Wordpress isn’t a match.
  • I wouldn’t recommend these platforms as a first choice for SEO-friendly blogging, though some (like TypePad and Expression Engine) can be customized with enough elbow grease.
  • Title Headline URL Links and Captions META Description Body Content
  • The two major SEO focal points: Title, Description, Headline
  • HTML Title and META Description are Important
  • Today’s Topics  Inbound vs. Interruption  Why search is so important  Making your site seo friendly  Understand your data: quick setup  10 tips for (FIT) bloggers
  • http://google.com/webmasters - can help you diagnose and repair issues w/ your site
  • http://feedburner.com – create RSS feeds and track your subscribers and clicks
  • http://google.com/analytics - track how visitors get to you and what they do on your site
  • http://bit.ly – great for determining which shares your fans/followers really enjoy
  • http://moz.com – great for bigger sites and more experienced SEOs
  • Today’s Topics  Inbound vs. Interruption  Why search is so important  Making your site seo friendly  Understand your data: quick setup  10 tips for (FIT)
  • Where Geraldine Started Her Blog
  • Where people usually give up.
  • 2.5 years in, she’s reaching 1000s of daily visits
  • * Credit Wil Reynolds (@wilreynolds) with the catchy phrase
  • Resist! Don’t do it!
  • Lead with a space
  • WHO, WHAT, WHERE, WHY, WHEN and HOW
  • WHO, WHAT, WHERE, WHY, WHEN and HOW
  • All-in-one auto-suggest tool: www.soovle.com
  • Search Referral Traffic to SEOmoz
  • Search Referral Traffic to SEOmoz …and the news gets worse:
  • Search Referral Traffic to SEOmoz
  • Rich Snippets now easier to implement
  • Tell Search Engines about: • Articles • Events • Local Businesses • Restaurants • Products • Software Applications • Movies • TV Episodes
  • Tell Search Engines about: • Articles • Events • Local Businesses • Restaurants • Products • Software Applications • Movies • TV Episodes Use these where possible
  • Step 1: Choose the URL for the content you want “highlight”
  • Step 2: Highlight all relevant areas
  • Google is the largest search engine in the work, who is the second? 1. 2. 3. 100B per month 2B per day 14B per month
  • Amount of video served each month by YouTube
  • This dude knows his YouTube stuff, follow him: @philnottingham
  • Step #1: Make sure you meet the Google News quality and tech guidelines Step #2: Submit your site to Google News Step #3: Create a Google News Sitemap (there are Wordpress plugins to help you)
  • Which one would you click? Increases CTR by 30% Increases visibility Links to her G+ Profile Links to her author results on Google
  • 6 steps to Authorship Step 1: create a Google account/Login Step 2: Navigate to Google+ Step 3: In your profile Click “About” Step 4: Add your blog URL to “Contributor to” under the “Links” Step 5: In each article add the following link: <a href="[profile_url]?rel=author">Google</a> It should look something like: <a href="https://plus.google.com/109412257237874861202? rel=author">Google</a> Step 6: Verify with Google’s structured data testing tool
  • Today’s Topics  Inbound vs. Interruption  Why search is so important  Making your site seo friendly  Understand your data: quick setup  Choosing keywords and creating content
  • Upw ards!Contact me: tim@moz.com / @tresnik Download this presentation: