Google Analytics in the age of not provided   Search Fest 2014
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  • Hi Timothy,

    I have been following up on this for quite sometime now so thank you for the fresh update. Jonathon, I think that makes two of us :-)

    Just some quick comments/questions:

    I can see that some of the parameters have changed recently. Here's a full string: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=8&cad=rja&uact=8&ved=0CHEQFjAH&url=http%3A%2F%2Fwww.zaama.co.uk%2F&ei=o8UhU4jHEpOthQfJmoG4Cw&usg=AFQjCNH1h7na4cv1U2pKT8QQ1J1F4dZTMw&sig2=vCfe-vrXKPV07XiLtcWsMw&bvm=bv.62922401,d.bGE

    Does anyone know what uact=8 stands for. The value seems to be always the same (8), at least for around 50 different queries I ran.

    Also, ranking filters using the cd=[number] dont work for users coming from a Chrome browser. I tried many workaround but failed miserably.

    Any help on this will be deeply appreciated.

    Thanks!
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  • You had me at 'True Detective'. :)
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    Google Analytics in the age of not provided   Search Fest 2014 Google Analytics in the age of not provided Search Fest 2014 Presentation Transcript

    • Google Analytics in the Age of (not provided) SearchFest | Feb 28th, 2014 | Tim Resnik @tresnik 1
    • Searches on Google per month? 2 John Wiley, Lead Designer for Google Search. http://bloom.bg/1pyZ1Un @Moz @tresnik
    • There’s enough for everyone! 3 @Moz @tresnik
    • Aha! – It’s Simple: Targeting the Longtail 4 @Moz @tresnik
    • 5 @Moz @tresnik
    • RIP Keywords 6 @Moz @tresnik
    • (not provided) 7 @Moz @tresnik
    • Measure Efforts Exploit Opportunities Smart Bets with Smart Data 8 @Moz @tresnik
    • 9 @Moz @tresnik
    • 10 @Moz @tresnik
    • Take action! 1. 2. 11 Send topical data TO GA through custom variables/Dimensions Use google analytics content grouping @Moz @tresnik
    • Pass Meta Data in Custom Variables Meta Data Structured Data 12 @Moz @tresnik
    • Pass Meta Data in Custom Variables Your site has lots of useful stuff to help you figure out context Pass this data through a custom variable _gaq.push(['_setCustomVar', 1, ’category', <?= $director ?>, 2]); 13 @Moz @tresnik
    • Pass Meta Data in Custom Variables Use your custom variable as the secondary dimension to landing page for Google search referrals 14 @Moz @tresnik
    • Custom Variables w/ WordPress Categories, tags, author Data 15 Place your bets @Moz @tresnik
    • Custom Variables w/ WordPress 16 @Moz @tresnik
    • Advanced: Entity and Keyword Extraction Create Content Extract Keywords and Entities Store in a Custom Variable Analyze in GA Linked Data + Natural Language Tool Kits 17 @Moz @tresnik
    • 18 @Moz @tresnik
    • Available Tool Sets • • University of Illinois Cognitive Computation Group • Stanbol • Skyttle (and a bunch of others on Mashape) • Dbpedia Spotlight • 19 Stanford Natural Language Processing Group Alchemy API @Moz @tresnik
    • Take action! 1. 2. 20 Send topical data TO GA through custom variables/Dimensions Use google analytics content grouping @Moz @tresnik
    • Content Grouping in GA 21 @Moz @tresnik
    • Content Grouping in GA MyBeerBlog.com IPA OR Pale CO OR Porter CO OR CO I want to know what beer type receives the most traffic from Google Search. 22 @Moz @tresnik
    • Content Grouping in GA MyBeerBlog.com (550 visits) IPA (300) OR (250) 23 CO (50) Pale (200) OR (125) CO (75) Porter (50) OR (10) CO (40) @Moz @tresnik
    • Content Grouping in GA MyBeerBlog.com (550 visits) IPA (300) OR (250) CO (50) Pale (200) OR (125) CO (75) Porter (50) OR (10) CO (40) More investigation needed, but looks promising 24 @Moz @tresnik
    • Content Grouping in GA 25 @Moz @tresnik
    • Method #1: Extraction MyBeerBlog.com/reviews/ipa/or/double-mountain-review /reviews/(.*)/ will create content categories based on the directory for type (ipa, pale, porter) 26 @Moz @tresnik
    • Method #2: Rules-based 27 @Moz @tresnik
    • Method #3: Tracking Code Just like a custom variable, you can automate to pass through a category, tag or other metadata 28 @Moz @tresnik
    • Method #3: Tracking Code Tacking Code Method is Best for Moz: http://moz.com/blog/social-engagementmetrics-that-matter 29 @Moz @tresnik
    • Method #3: Tracking Code Tracking Code Method is Best for Moz: ga('set', 1, ’Social Media'); 30 @Moz @tresnik
    • Take action! 1. 2. 31 Send topical data TO GA through custom variables/Dimensions Use google analytics content grouping @Moz @tresnik
    • Not too long ago… 32 @Moz @tresnik
    • Way Beyond 10 Blue Links… 33 Dr. Pete Meyers http://bit.ly/IKcMh6 @Moz @tresnik
    • How much is a video/news/image result worth to you? 34 @Moz @tresnik
    • 35 @Moz @tresnik
    • Google Referral String https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rj a&ved=0CDIQFjAA&url=http%3A%2F%2Fradiohead.com%2F&ei=8zAQUf_D GIHO9AT76oHACA&usg=AFQjCNEuIlxuET2Onkcq_gLo6qAMpILDew&bvm=b v.41867550,d.eWU This string can help! 36 @Moz @tresnik
    • Example of ‘VED’ Codes Vertical (Universal Search) QFj Organic Search QqQIw News OneBox (link) QpwI News OneBox (image) Q9QEw Image OneBox Qtwlw Video OneBox (link) QuAIw Video OneBox (image) QjB Organic Search - Sitelink Qoh0 Local Carousel BEP4d 37 Code Knowledge Graph image (non-leading) @Moz @tresnik
    • Extract and Segment in Google Analytics 38 @Moz @tresnik
    • Setup a new profile 39 @Moz @tresnik
    • Setup 2 New Filters 40 @Moz @tresnik
    • Filter #1 Regex to capture VED in referral string 41 @Moz @tresnik
    • Filter #1 We’ll use this in the next filter: “VED – CD” 42 @Moz @tresnik
    • Filter #2 Calls the custom field we just created: “VED – CD” Extracts the referring search engine 43 @Moz @tresnik
    • The result 44 @Moz @tresnik
    • Extract and Segment in Google Analytics http://bit.ly/1cs4Wll 45 @Moz @tresnik
    • Take action! 1. 2. 46 Send topical data TO GA through custom variables/Dimensions Use google analytics content grouping @Moz @tresnik
    • Smart Data Fuels Smart Bets The Past Measure Efforts Exploit Opportunities The Future Place your bets 47 @Moz @tresnik
    • Google Analytics in the Age of (not provided) SearchFest | Feb 28th, 2014 | Tim Resnik @tresnik 48