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Esta presentación trata del capítulo13 del libro En Clave de Marcas:, Creación de marcas en Asia, escrito por Johnathan Chajet.

Esta presentación trata del capítulo13 del libro En Clave de Marcas:, Creación de marcas en Asia, escrito por Johnathan Chajet.

Formó parte de la 3º edición de TMRC en Salamanca.

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