The document provides an overview of the Texas-Mexico Automotive SuperCluster (TMASC) and the automotive industry in Texas and northeastern Mexico. It discusses the growth of the automotive industry in the region over the past two decades since Toyota opened an assembly plant in San Antonio. It highlights the region's assets that support the industry, including infrastructure, workforce skills, and low costs. Recent corporate investments on both sides of the border are also noted.
2. TMASC Update
Section I: Recognizing Opportunity
Section II: Building Upon Regional Assets and Resilience
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Section III: Attracting New Investment and Growth
Section IV: Positioning the Region for Future Trends
Section V: TMASC Efforts and Next Steps
3. A Courtship of Over Two Decades...
Toyota Motor Manufacturing, Texas (TMMTX)
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
“If we could attract the crown jewel of manufacturing, an automobile
manufacturing plant, we would dramatically change our local economy.”
Judge Nelson W. Wolff
4. The Cluster Effect
Suppliers to the 2007 Toyota Tundra
Source: Automotive News, July 23, 2007
5. Changing Geography of Assembly
* Radius centered on 430 mile main transportation corridor from Laredo to A
SOURCE: ELM Guide, TIP Strategies, Inc., research
6. Global Manufacturers
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
NOTE: Shaded region represents the NAFTA Highway.
SOURCE: ELM Guide, TIP Strategies, Inc. research
7. Global Vehicle Assembly Plants
9 Global Vehicle Manufacturers
Almost 900,000 Units Annually
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
18,000 OEM Workers
• Marcopolo • General Motors
• Chrysler
• Daimler - Freightliner • Navistar - International
• PACCAR - Peterbilt
• Toyota • Caterpillar
• BAE Systems
8. Tier 1 Automotive Suppliers
Over 200 Tier 1 supplier plants
Over 133,000 workers
Approx. 37 million square feet of facilities
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
74 Tier 1 suppliers (37%) employ 500 or more workers
9. Vehicles Manufactured in the TMASC Region
Cars, SUVs, and Trucks
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Industrial, Military, and Recreational Vehicles
10. Regional Employment
Assembly Plants and Suppliers
• Approximately
151,000 employees
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Legend
Number of Employees
Suppliers
Assembly Plants
* Radius centered on 430 mile main transportation corridor from Laredo to Arlington.
SOURCE: ELM Guide, TIP Strategies, Inc., research
11. TMASC Update
Section I: Recognizing Opportunity
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Section II: Building Upon Regional Assets and Resilience
Section III: Attracting New Investment and Growth
Section IV: Positioning the Region for Future Trends
Section V: TMASC Efforts and Next Steps
12. The Historically Integrated NAFTA Economy
Volume of Trucks per Day To/From Mexico, 1998
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Source: U.S. Department of Transportation, 1998
13. The Historically Integrated NAFTA Economy
Northbound Daily Truck Crossings, Laredo 1995-2009
Trucks per Day
5000
4,294 4,302
4,073 4,102 4,162
3,988
3,846 3,950
3750 3,705 3,710 3,824 3,789
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
3,428
2,791
2500
2,047
1250
0
1995 1997 1999 2001 2003 2005 2007 2009 (October)
Truck crossings in Laredo = 48% of TX Total
Source: U.S. Customs and Border Protection, 2009
14. Infrastructure
Seaports
•Manzanillo: 1/3 of
Mexico Container
Traffic
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
•Lázaro Cárdenas:
Alternative to CA for
Pacific Freight
Port of
Manzanillo
Port of
Lázaro Cárdenas
15. Infrastructure
Railroad
•3 Class I Railroads Serve
Texas
•12,000+ Miles of Track in
Texas
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
•Class I Track in Northeastern
Mexico: Kansas City
Southern Mexico and
Ferromex
16. Infrastructure
Multimodal Ports, Foreign Trade Zones
•31 Foreign Trade
Zones in Texas
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
•8 multimodal (rail,
truck, and air cargo)
ports in the TMASC
region
ZONA DE
CONECTIVIDAD
GOMEZ PALACIO
Foreign Trade Zones
17. BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Research & Development Assets
18. A Pro-Business Environment
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
States with “Right to Work” Laws
Source: National Right to Work Legal Defense Foundation, 2009
20. Growth Outpacing Other OEM States
Net Change in Population by State, 2000-2009
600,000
500,000
400,000
300,000
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
200,000
100,000
0
-100,000
0 1 2 3 4 5 6 7 8 9
200 200 200 200 200 200 200 200 200 200
Texas AL GA IN MI MS MO
NJ NC OH OK SC TN VA
Texas led US in net population increase for 2009
Source: U.S. Census Bureau Population Estimates, 2009
Note: Each state included in this graphic hosts two or more OEM plants, with the exception of Mississippi (one plant)
21. Strength Amid Recession
Unemployment
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
September 2009
May 2009 September 2009
Source: Bureau of Labor Statistics; NYTimes.com; FlowingData.com
22. Strength Amid Recession
Resilient Metro Areas
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Source: Brookings Institution MetroMonitor, December 2009
23. Strength Amid 1
2
Austin-Round Rock
Killeen-Temple-Fort Hood
TX
TX
Recession 3 Salt Lake City UT
4 McAllen-Edinburg-Mission TX
Performance 5 Houston-Sugar Land-Baytown TX
6 Durham NC
7 Olympia WA
• Milken Institute Best
8 Huntsville AL
Performing Cities Index 2009
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
9 Lafayette LA
• Job Creation
10 Raleigh-Cary NC
• Job Stability 11 San Antonio TX
• Wage Growth 12 Fort Worth-Arlington TX
• Technological Innovation 13 Dallas-Plano-Irving TX
14 El Paso TX
15 Wichita KS
• 9 out top 20 cities in Texas
16 Corpus Christi TX
17 Seattle-Bellevue-Everett WA
18 Baton Rouge LA
19 Tulsa OK
20 Greeley CO
Source: Milken Institute, November 2009
24. TMASC Update
Section I: Recognizing Opportunity
Section II: Building Upon Regional Assets and Resilience
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Section III: Attracting New Investment and Growth
Section IV: Positioning the Region for Future Trends
Section V: TMASC Efforts and Next Steps
25. Corporate Investment in the Region
Select Texas Projects 2009
Capital Jobs
Corporation Location
Investment Created
Toyota Assembly Plant Expansion San Antonio $100 Million 850
Caterpillar Inc. Manufacturing Facility Seguin $170 Million 1,400
Medtronic Diabetes Care Center San Antonio $23 Million 1,400
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Tianjin Pipe Company Manufacturing Facility Corpus Christi $1 Billion 300-600
Union Pacific Intermodal Facility San Antonio $120 Million 75
Albany Composites Manufacturing Facility Boerne $42 Million 337
L-3 Communications Aircraft Repair Facility Waco $10 Million 100
Caterpillar Inc. Manufacturing Facility Waco $30 Million 60
Grifols, Inc. Manufacturing Facility San Marcos $76 Million 190
Kalmar RT Center Manufacturing Facility Cibolo $18 Million 200
Source: Texas Comptroller, 2009
26. Corporate Investment in the Region
Select Northeastern Mexico Projects 2009
Capital Jobs
Corporation Location
Investment Created
Hitachi Chemical Manufacturing Facility Nuevo León US $155 Million
Sanyo Solar Panel Manufacturing Facility Nuevo León US $15 Million 600
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Golden Dragon Pipe Manufacturing Facility Coahuila US $100 Million 550
Speco Aeolian Tower Manufacturing Facility Coahuila US $30 Million
Hilti Tool Manufacturing Facility Tamaulipas US $40 Million 250
Whirlpool Manufacturing Facility Nuevo León US $55 Million 1,100
Johnson Controls Manufacturing Facility Nuevo León US $105 Million 250
Luvata Pipe Manufacturing Facility Nuevo León US $40 Million
LG Electronics Manufacturing Facility Tamaulipas US $100 Million 200
Source: MPBulletins.com, 2009
27. Continued Automotive Investment
Toyota Moves Future Tacoma Production to San Antonio
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
• Preserves and stabilizes existing regional suppliers
• New direct investment - $100 million
• New direct jobs created - 850
• Job multiplier - 1:5 (including suppliers)
28. Continued Automotive Investment
Chrysler to Produce Fiat 500 Subcompact in Mexico
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
• Chrysler likely to expand Toluca plant for production of 100,000 units
• Target market: new-car shopper, 20-35 age bracket
• W. Hemisphere market access: plans to sell 75% in NAFTA,
25% in S. America
29. Continued Automotive Investment
Ford to Produce Fiesta Hatchback in Cuautitlán
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
• Ford re-tooling Cuautitlán assembly plant formerly producing F-Series pickups
• Production to begin in early 2010
• $3 billion investment by Ford and suppliers
• 4,500 Ford jobs
• Guanajuato transmission plant, expansion of engine plant in Chihuahua planned
30. TMASC Update
Section I: Recognizing Opportunity
Section II: Building Upon Regional Assets and Resilience
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Section III: Attracting New Investment and Growth
Section IV: Positioning the Region for Future Trends
Section V: TMASC Efforts and Next Steps
31. Access to Growing Market Segments
A Large and Brand-Agnostic Hispanic Market
Texas Population
Change in Hispanic Market Share
2007-2008
1%
3%
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
37%
47% 2.25%
1.5%
4%
12% 0.75%
0%
Hispanic
Black -0.75%
Asian
White -1.5%
Other Source: R.L. Polk & Co., 2009
Source: U.S. Census Bureau, 2008 Estimates
32. Access to Growing Market Segments
Automaker Success in Mexico
30
Brand Market Share in Mexico, 1998-2009
25
20
Market Share (%)
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
15
10
5
0
98 99 0 0 0 1 02 03 04 05 06 07 08 D)
19 19 20 20 20 20 20 20 20 20 20 t. YT
c
9 (O
0
Source: Asociación Mexicana de Distribuidores de Automotores, 2009 20
33. Access to Growing Market Segments
Gen Y Enters US Driving Age Population (16-85)
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Source: IHS Global Insight, 2009
34. Access to Tomorrow’s Customer and Workforce
Young Population Relative to Other North American OEM Sites
Median Age July 2008 Median Age 2030
Canada 39.9 Canada 43.7
NJ 38.7 SC 41.3
OH 38.1 MS 41.1
MI 38.0 AL 41.0
KY 37.7 NJ 40.8
TN 37.7 OH 40.2
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
SC 37.6 MI 40.2
MO 37.5 KY 40.0
AL 37.5 MO 39.6
VA 37.1 U.S.A. 38.7
NC 36.9 TN 38.3
U.S.A. 36.8 OK 37.9
IN 36.7 VA 37.8
OK 36.1 IL 37.8
IL 36.0 IN 37.7
MS 35.3 NC 36.8
GA 34.9 Mexico 36.2
TX 33.2 GA 35.6
Mexico 27.6 TX 34.6
Source: Population Division of the Department of Economic and Social Affairs of the UN Secretariat, World Population
Prospects: The 2008 Revision, (Mexico and Canada figures reflect 2010 and 2030 estimates)
35. Capacity to Lead the Industry Through Innovation
Manufacturing Tomorrow’s Vehicles, for Tomorrow’s Consumer
Diverse Vehicle Offerings:
Trucks, SUVs, Sedans, Hatchbacks, Subcompacts
Regional Expertise in R&D:
Consumer Electronics, Vehicle Safety, Telematics, Engine
Efficiency, Manufacturing Processes, Alternative Fuel
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Technologies
Proximity to Customers and Innovators:
Growing Population, Gen Y Engineering and Design Talent
36. Attractive Climate for Foreign Investment
Asian Interest
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
• Exponential growth of automotive sector in China and India
• Chinese and Indian OEMs in the US market a reality
• Potential FDI for TMASC
• Automotive News Oct 2009 “Chinese seen as buyers of U.S. suppliers”
37. Ideal Launch Pad for the “New Domestics”
Projected North American Output
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Source: CSM Worldwide, 2009
Note: “Asian 4” refers to Toyota, Honda, Nissan, and Hyundai-Kia; “German 3” refers to Daimler AG, Volkswagon Group, and BMW.
38. TMASC Update
Section I: Recognizing Opportunity
Section II: Building Upon Regional Assets and Resilience
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Section III: Attracting New Investment and Growth
Section IV: Positioning the Region for Future Trends
Section V: TMASC Efforts and Next Steps
39. Preserve & grow Recruit Foreign
existing industry Direct Investment
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
Spur innovation in Develop a next-
new technology generation workforce
44. Visit www.txmxautomotive.com for more information
David Marquez
Executive Director
Bexar County Economic Development
(210) 335-0667
BEXAR COUNTY ECONOMIC DEVELOPMENT, STRATEGIC INITIATIVES
david.marquez@bexar.org
www.linkedin.com/in/marquezdavid
Jen T. Martinez
Strategic Initiatives Manager
Bexar County Economic Development
(210) 335-0872
jtmartinez@bexar.org
www.linkedin.com/in/jenmartinez
Special thanks to T.I.P. Strategies and the City of San Antonio