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Greg Vervais Cover Letter Presentation   Sing   September 2009
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Greg Vervais Cover Letter Presentation Sing September 2009

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Transcript

  • 1. Cover Letters: Selling your skills on paper Vervais & Associates
  • 2. What is a cover letter?
    • Your formal introduction
    • A ‘must’ with your resume
    • The first read, it can make or break your entry
    Vervais & Associates
  • 3. Generating interest
    • The goal is to get an interview!
    • Should be brief and interesting
    • Should not be a carbon copy of your resume
    • Should highlight what you’ll bring to the job
    • Should be versatile, suitable for several jobs
    • Should never be sent in ‘form letter’ style
    Vervais & Associates
  • 4. Presenting yourself in two ways
    • A cover letter comes in two basic forms…
    • Letter of application
    • Letter of inquiry
    Vervais & Associates
  • 5. Letter of application
    • Targeted for a specific ad
    • Outline skills to meet company’s needs
    • Helpful to use ad’s terms, lingo
    Vervais & Associates
  • 6. Letter of inquiry
    • A marketing tool to…
    • Obtain an informational interview
    • Correspond with a networking contact
    • Conduct company/industry research
    Vervais & Associates
  • 7. Create the right impression: 10 Tips
    • 1. Letter geared for specific job opening
      • Adapt letter to needs of the job you want
      • Refer to that job in opening sentences
    • 2. Describe your related skills
      • Tie your experience to your skills
      • Show how they directly relate to the job description
    Vervais & Associates
  • 8. Create the right impression: 10 Tips
    • 3. Make it personal
      • Address letter to a specific person
      • If you don’t have a contact, call and ask
      • Use a comma after the name
    • 4. Create a catchy opener
      • Readers scan for content
      • Open with attention-grabbing sentences
      • Describe why you’re the best for the job
    Vervais & Associates
  • 9. Create the right impression: 10 Tips
    • 5. Include vital information
      • Name, address, phone with area code
      • Should be clearly visible
      • First thing reader will need to contact you
    • 6. Type and proofread
      • It’s your first impression…make it good
      • Be sure it’s neat and professional
      • Errors will reflect badly on you
    Vervais & Associates
  • 10. Create the right impression: 10 Tips
    • 7. Keep it brief
      • Use action words, active sentences
      • Limit letter to one page
      • Three or four paragraphs
    • 8. Be confident, creative, enthusiastic
      • It’s a tool to sell your best asset… you!
      • Let your personality shine in your letter
    Vervais & Associates
  • 11. Create the right impression: 10 Tips
    • 9. Keep copies
      • Keep a copy of every letter you send
      • Past letters make job search easier
      • Copies make follow up easier
    • 10. Request a response
      • Your letter is written to get an interview
      • Ask for one!
    Vervais & Associates
  • 12. Sending email cover letters (1 of 3)
    • Know the rules of a dynamic cover letter
    • Don’t waste your subject line
    • Your opening paragraph is critical
    • Keep your cover letter short
    Vervais & Associates
  • 13. Sending email cover letters (2 of 3)
    • Take advantage of key words
    • Stick with plain styling
    • Check your length
    • Always use standard cover letter protocol
    Vervais & Associates
  • 14. Sending email cover letters (3 of 3)
    • Don’t both with attachments*
    • Always follow company guidelines
    • WAIT to hit send
    • Test your message
    Vervais & Associates
  • 15. Example: Information Technology Project Manager
    • Technology Cover Letter (handout)
    • Marketing Cover Letter (handout)
    Vervais & Associates
  • 16. Summing Up
    • Cover Letter Checklist (handout)
    Vervais & Associates