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Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
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Twitter 101

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  • http://www.youtube.com/watch?v=nfnoWk3x2RU
  • Show Twitter video: http://www.youtube.com/watch?v=PN2HAroA12w funny twitter cartoon: http://www.youtube.com/watch?v=PN2HAroA12w
  • Transcript

    • 1. Twitter 101<br />
    • 2. Twitter.com<br />Purpose of Twitter for business:<br />Connect in real time in 140 characters or less<br />Establish online presence and build your brand<br />Expand your network<br />http://www.youtube.com/watch?v=ddO9idmax0o&feature=fvw<br />
    • 3. The Power of Twitter <br />http://www.editorsweblog.org/multimedia/2009/01/twitter_first_off_the_mark_with_hudson_p.php<br />
    • 4. How???<br />Listen to your audience<br />What pains do they have?<br />Publish great content<br />Promote others<br />Share pics/ videos / articles<br />
    • 5. Who’s On Twitter?<br />Businesses<br />Entrepreneurs<br />Moms<br />Hobbyists<br />Marketers<br />Kids<br />Adults<br />Who isn’t???<br />
    • 6. Who Should I follow?<br />Depends on your biz<br />Similar biz<br />Direct competition<br />Marketing experts<br />Social Media gurus<br />Local tweeps<br />People who RT you<br />People who follow your competitors! <br />
    • 7. How do I find someone specific?<br />Use the ‘people find’ tool within Twitter<br />Type their real name OR<br />Type their twitter handle<br />
    • 8. Who should follow me? <br />The trick is to engage with other thought leaders in your industry<br />Establish yourself slowly and authentically by contributing to conversations<br />It’s not about number of followers – it’s about the authentic relationships built organically<br />
    • 9. Twitter lingo: <br />Tweet =<br /> what you say in your 140 characters<br />
    • 10. @ reply =<br />When a tweet is directed to someone – will show up in public timeline for everyone to see<br />
    • 11. DM =<br />Direct Message – a private tweet only viewed by person it is directed to.<br />
    • 12. RT =<br />Retweet…when a message is worth repeating.<br />
    • 13. Hashtag =<br /># a way to mark a subject matter and have entire conversations built around it<br />Ie: #canucks<br />
    • 14. #FF =<br />Follow Friday – a list of favorite twitter people that week…<br />Try and find creative ways to #FF someone instead of just long lists <br />
    • 15. Lists =<br />Create lists to monitor and organize different categories of contacts<br />Ie: SEEDS list<br />
    • 16. Twitter Search =<br />3rd party application to search specific topics/areas etc <br />Ie: New Business<br />http://www.youtube.com/watch?v=jGbLWQYJ6iM <br />
    • 17. 3rd Party Applications <br />Tweetdeck/Hootsuite<br />Mobile twitter ie: ubertwitter<br />Search Twitter applications<br />Twellow<br />http://www.smashingmagazine.com/2009/03/17/99-essential-twitter-tools-and-applications/<br />http://twtapps.com/<br />
    • 18. Metrics/Tracking<br />Shortened URL’s<br />Use bit.ly.com or ht.ly (hootsuite) to track traffic to your link…way to monitor and improve the value of your content sharing <br />Google Analytics<br />

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