Twitter 101

364 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
364
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • http://www.youtube.com/watch?v=nfnoWk3x2RU
  • Show Twitter video: http://www.youtube.com/watch?v=PN2HAroA12w funny twitter cartoon: http://www.youtube.com/watch?v=PN2HAroA12w
  • Twitter 101

    1. 1. Twitter 101<br />
    2. 2. Twitter.com<br />Purpose of Twitter for business:<br />Connect in real time in 140 characters or less<br />Establish online presence and build your brand<br />Expand your network<br />http://www.youtube.com/watch?v=ddO9idmax0o&feature=fvw<br />
    3. 3. The Power of Twitter <br />http://www.editorsweblog.org/multimedia/2009/01/twitter_first_off_the_mark_with_hudson_p.php<br />
    4. 4. How???<br />Listen to your audience<br />What pains do they have?<br />Publish great content<br />Promote others<br />Share pics/ videos / articles<br />
    5. 5. Who’s On Twitter?<br />Businesses<br />Entrepreneurs<br />Moms<br />Hobbyists<br />Marketers<br />Kids<br />Adults<br />Who isn’t???<br />
    6. 6. Who Should I follow?<br />Depends on your biz<br />Similar biz<br />Direct competition<br />Marketing experts<br />Social Media gurus<br />Local tweeps<br />People who RT you<br />People who follow your competitors! <br />
    7. 7. How do I find someone specific?<br />Use the ‘people find’ tool within Twitter<br />Type their real name OR<br />Type their twitter handle<br />
    8. 8. Who should follow me? <br />The trick is to engage with other thought leaders in your industry<br />Establish yourself slowly and authentically by contributing to conversations<br />It’s not about number of followers – it’s about the authentic relationships built organically<br />
    9. 9. Twitter lingo: <br />Tweet =<br /> what you say in your 140 characters<br />
    10. 10. @ reply =<br />When a tweet is directed to someone – will show up in public timeline for everyone to see<br />
    11. 11. DM =<br />Direct Message – a private tweet only viewed by person it is directed to.<br />
    12. 12. RT =<br />Retweet…when a message is worth repeating.<br />
    13. 13. Hashtag =<br /># a way to mark a subject matter and have entire conversations built around it<br />Ie: #canucks<br />
    14. 14. #FF =<br />Follow Friday – a list of favorite twitter people that week…<br />Try and find creative ways to #FF someone instead of just long lists <br />
    15. 15. Lists =<br />Create lists to monitor and organize different categories of contacts<br />Ie: SEEDS list<br />
    16. 16. Twitter Search =<br />3rd party application to search specific topics/areas etc <br />Ie: New Business<br />http://www.youtube.com/watch?v=jGbLWQYJ6iM <br />
    17. 17. 3rd Party Applications <br />Tweetdeck/Hootsuite<br />Mobile twitter ie: ubertwitter<br />Search Twitter applications<br />Twellow<br />http://www.smashingmagazine.com/2009/03/17/99-essential-twitter-tools-and-applications/<br />http://twtapps.com/<br />
    18. 18. Metrics/Tracking<br />Shortened URL’s<br />Use bit.ly.com or ht.ly (hootsuite) to track traffic to your link…way to monitor and improve the value of your content sharing <br />Google Analytics<br />

    ×