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Twitter 101
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  • http://www.youtube.com/watch?v=nfnoWk3x2RU
  • Show Twitter video: http://www.youtube.com/watch?v=PN2HAroA12w funny twitter cartoon: http://www.youtube.com/watch?v=PN2HAroA12w
  • Transcript

    • 1. Twitter 101
    • 2. Twitter.com
      Purpose of Twitter for business:
      Connect in real time in 140 characters or less
      Establish online presence and build your brand
      Expand your network
      http://www.youtube.com/watch?v=ddO9idmax0o&feature=fvw
    • 3. The Power of Twitter
      http://www.editorsweblog.org/multimedia/2009/01/twitter_first_off_the_mark_with_hudson_p.php
    • 4. How???
      Listen to your audience
      What pains do they have?
      Publish great content
      Promote others
      Share pics/ videos / articles
    • 5. Who’s On Twitter?
      Businesses
      Entrepreneurs
      Moms
      Hobbyists
      Marketers
      Kids
      Adults
      Who isn’t???
    • 6. Who Should I follow?
      Depends on your biz
      Similar biz
      Direct competition
      Marketing experts
      Social Media gurus
      Local tweeps
      People who RT you
      People who follow your competitors!
    • 7. How do I find someone specific?
      Use the ‘people find’ tool within Twitter
      Type their real name OR
      Type their twitter handle
    • 8. Who should follow me?
      The trick is to engage with other thought leaders in your industry
      Establish yourself slowly and authentically by contributing to conversations
      It’s not about number of followers – it’s about the authentic relationships built organically
    • 9. Twitter lingo:
      Tweet =
      what you say in your 140 characters
    • 10. @ reply =
      When a tweet is directed to someone – will show up in public timeline for everyone to see
    • 11. DM =
      Direct Message – a private tweet only viewed by person it is directed to.
    • 12. RT =
      Retweet…when a message is worth repeating.
    • 13. Hashtag =
      # a way to mark a subject matter and have entire conversations built around it
      Ie: #canucks
    • 14. #FF =
      Follow Friday – a list of favorite twitter people that week…
      Try and find creative ways to #FF someone instead of just long lists
    • 15. Lists =
      Create lists to monitor and organize different categories of contacts
      Ie: SEEDS list
    • 16. Twitter Search =
      3rd party application to search specific topics/areas etc
      Ie: New Business
      http://www.youtube.com/watch?v=jGbLWQYJ6iM
    • 17. 3rd Party Applications
      Tweetdeck/Hootsuite
      Mobile twitter ie: ubertwitter
      Search Twitter applications
      Twellow
      http://www.smashingmagazine.com/2009/03/17/99-essential-twitter-tools-and-applications/
      http://twtapps.com/
    • 18. Metrics/Tracking
      Shortened URL’s
      Use bit.ly.com or ht.ly (hootsuite) to track traffic to your link…way to monitor and improve the value of your content sharing
      Google Analytics

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