Social Media P Ppresentation


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I built this presentation aimed at students just learning about Social Media and how its meant to be used in the new business marketing mix.

For further information please contact me @TLCHOME on twitter and Teri-Lyn Conrad on LinkedIn

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Social Media P Ppresentation

  1. 1. Social Media Marketing<br />What’s the point?<br />Teri Conrad | TLCHOME<br />
  2. 2. Social Media Defined:<br />…media shared through social interaction,created using highly accessible and scalable publishing techniques. <br />Social media is transforming communications from broadcast (one to many) to dialogue(many to many).<br />
  3. 3. So WHAT does that MEAN?<br />Dialogues are organic and can start easily<br />Broadcast has high costs and must be pushed<br />
  4. 4. NO MORE BROADCAST!!<br />Now is the time for CONVERSATION!<br />
  5. 5. Art of Conversation Marketing:<br />
  6. 6. OLD STYLE MARKETING:<br />
  7. 7. Like being hammered over the head with the message!!<br />People are finding ways to<br />TUNE OUT traditional Marketing messages…so what do you do??<br />
  8. 8. Think Engagement instead…<br /> How can you engage your target if you’re not using traditional media/ marketing?<br />
  9. 9. Three Top Social Media Tools<br />FaceBook<br />Twitter<br />LinkedIn<br />
  10. 10. FACEBOOK Stats:<br />More than 400 million active users<br />50% of active users log on to Facebook in any given day<br />More than 20 million people become fans of Pages each day<br />Average user has 130 friends on the site<br />
  11. 11. TWITTER Stats:<br />The number of Twitter users grew 200% year-over-year from 2008 to 2009.<br />2009:18 Million Users (3.8% of adult Internet users.)<br />Twitter's retention rate is only 40% compared to MySpace and Facebook who enjoy a 70% user retention rate.<br />
  12. 12. LinkedIn Stats:<br />As of 11 February 2010, LinkedIn had more than 60 million registered users,spanning more than 200 countries and territories worldwide.<br />Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions (Nov, 2008)<br />
  13. 13. Who’s Using What?Ages of Users FB Twitter Linkedin<br />
  14. 14. Affluence on the 3 Big:<br />
  15. 15. Education Levels on Big 3<br />
  16. 16. So What does that Mean?<br />
  17. 17. Far R..E…A…..C……H!!<br />Your business has the potential to reach a far broader audience!<br /><ul><li>Each business needs to understand their</li></ul> TARGET market!<br /><ul><li>Where are your clients spending their time?
  18. 18. How are you going to be found?</li></li></ul><li>So then is it all about numbers?<br /> EMPAHTIC<br />NOOOOOO!<br />Think about it….you tend to work with people you like….or based on referral…<br />
  19. 19. Social Media Is about Building RELATIONSHIPS<br />Engage in conversations<br />“Take the Online – Offline”<br />
  20. 20. People want to feel heard!<br />
  21. 21. Social Media is also about CONTENT:<br />“ It supports the democratization of knowledge and information, transforming people <br />from content consumers into content producers” <br /> ~Wikipedia<br />
  22. 22. BLOGGGGGGG!<br />
  23. 23. Other Social Media Tools<br /><br />Ning networks<br />Tweetdeck<br />Hootsuite<br />Blogger/Wordpress<br />DiggIt<br />Posturous<br />Google Analytics/Hubspot<br />
  24. 24. Next step:<br />Don’t be overwhelmed<br />Pick your target<br />Plan your strategy<br />Think “Engagement” vs “Broadcast”<br />And then….<br /> CONNECT!<br />
  25. 25. Join the conversation!! Any questions?<br />
  26. 26. Let’s Connect!!<br />TLCHOME<br />AKA: Teri-Lyn Conrad<br />W:<br />E:<br />…because Everyone deserves a little TLC!<br />