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Impact99 pod prezi
Impact99 pod prezi
Impact99 pod prezi
Impact99 pod prezi
Impact99 pod prezi
Impact99 pod prezi
Impact99 pod prezi
Impact99 pod prezi
Impact99 pod prezi
Impact99 pod prezi
Impact99 pod prezi
Impact99 pod prezi
Impact99 pod prezi
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Impact99 pod prezi

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(presentation for Impact99 HR Conference in Squamish Oct. 2011) The ROI of Social Media. Return on Investment? Think instead Return of Influence! Start measuring things that matter like influence, …

(presentation for Impact99 HR Conference in Squamish Oct. 2011) The ROI of Social Media. Return on Investment? Think instead Return of Influence! Start measuring things that matter like influence, postive sentiment, employee retention, and brand advocacy. What's the ROI of coming to a conference and sharing ideas? ROI of coffee with a friend? We know they matter and are worth the investment so share, connect, lift up and engage!

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  • Transcript

    • 1. PHONE BOOK IS DEAD. so how are we connecting? where are the conversations happening?
    • 2. YOU’RE EITHER ON THEBUS... OR UNDER THE BUS!
    • 3. Social Media Overload!!
    • 4. JEFF BOOTH ~ CEO BUILD DIRECT Values : Transparent : Authentic : Inspire : Trust
    • 5. JEFF BOOTH ~ CEO BUILD DIRECT Values : Transparent : Authentic : Inspire : Trust
    • 6. infographic by Mark Smiciklas @Intersection Based on Shane Gibson Podcast
    • 7. START WITH THE BASICSStrategy First then pick 1 or 2 platforms based on your goals.
    • 8. RULES OF ENGAGEMENT (Rules are more important than the Tools!)1. Stop broadcasting/selling...Start Listening!2. Contribute and share!3. It’s NOT about YOU! Promote/lift up others!4. Be a Thought Leader...don’t be afraid to offeropinion!5. Don’t be a social spammer!6. Be authentic!7. Be consistent!
    • 9. Define your goals(ie Internal Corporate Culture vs External Recruiting) Define your threats (ie employee privacy law) Identify your brand ambassadors Discuss personal vs professional messaging
    • 10. SOCIAL GUIDELINES
    • 11. Social Media : Social Communications : Social Business ...Just Communications... Just Business

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