Facebook 101
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Transcript

  • 1. Facebook
    101
  • 2. What NOT to do!
    http://theoatmeal.com/comics/facebook_suck
  • 3. Facebook
    Who’s your audience?
    Why are they here?
    How should you engage?
  • 4. How to Use
    Keep up to date on what your contacts are doing
    Reconnect with old contacts
    Understand its PUBLIC – once its online it never dies!
  • 5. Privacy
    There is none.
    Be aware that pictures get posted
    Manage yourself offline
  • 6. Profile/Fanpage
    Profile should be for friends/family
    Update with pictures/video
    Talk about your new biz adventure
    Remind others what you’re doing
    “Like” vs “Fan” of….what’s the difference?
  • 7. FanPage
    Content Content Content Content!!!!
    • Goal is to create engagement
    • 8. Offer valuable content
    • 9. Share great articles related to your biz
    • 10. Ask open ended questions
  • FaceBook Ads
    Facebook ads vs Google ads
    How to use Facebook ads
    Great for targeting local market
    Can use impressions or click throughs
    You can set your daily budget