What is a blog?? An online diary of thoughts/principles/events Much more dynamic than a website Allows you to show your personality Tell your story Build community
Is it a one way conversation? Heck no! Best blogs engage the reader Content Content Content Chris Brogan: http://sethgodin.typepad.com/ Thought provoking and conversation starting!
Build your network Readers can subscribe to your blog through RSS and other feeders (Real Simple Syndication) – allows to get regular updates Add readers to your email newsletter
Who Should Blog?? EVERYONE!!! Especially if you haven’t launched yet! Use this time to chronicle your biz adventure for your friends and family and create some buzz Great example is Rich Patterson: http://schwagman.wordpress.com/
Different types of blogs Written blogs Photo blogs Video blogs Pod casts Twitter (micro blog)
Show some personality! Here’s your chance to stand out from the crowd! Be a ‘Purple Cow’!! (Seth Godin) “Be Different or Be Dead” – Roy Osing http://www.bedifferentorbedead.com/blog/