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Blogging For Biz

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Transcript

  • 1. Blogging for Buisness!
    Tell your story!
  • 2. What is a blog??
    An online diary of thoughts/principles/events
    Much more dynamic than a website
    Allows you to show your personality
    Tell your story
    Build community
  • 3. Is it a one way conversation?
    Heck no!
    Best blogs engage the reader
    Content Content Content
    Chris Brogan:
    http://sethgodin.typepad.com/
    Thought provoking and conversation starting!
  • 4. Build your network
    Readers can subscribe to your blog through RSS and other feeders (Real Simple Syndication) – allows to get regular updates
    Add readers to your email newsletter
  • 5. Who Should Blog??
    EVERYONE!!!
    Especially if you haven’t launched yet!
    Use this time to chronicle your biz adventure for your friends and family and create some buzz
    Great example is Rich Patterson:
    http://schwagman.wordpress.com/
  • 6. Different types of blogs
    Written blogs
    Photo blogs
    Video blogs
    Pod casts
    Twitter (micro blog)
  • 7. Show some personality!
    Here’s your chance to stand out from the crowd!
    Be a ‘Purple Cow’!! (Seth Godin)
    “Be Different or Be Dead” – Roy Osing
    http://www.bedifferentorbedead.com/blog/
    • Chris Brogan Social Media Guru!
    http://www.chrisbrogan.com/when-you-are-the-brand/
  • 8. Great links
    http://www.socialmediaexaminer.com/3-twitter-marketing-ideas-that-avoid-marketing/
    http://jasonkeath.com/best-corporate-blogs/
    http://www.closingbigger.net/2010/04/10-hard-questions-about-your-corporate-social-media-use/
    http://www.chrisbrogan.com/when-you-are-the-brand/