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Network Visualization & Analysis - An Overview
 

Network Visualization & Analysis - An Overview

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Very powerful technique for identifying the most truly influential people in an organization or community, their social commerce, and their influence networks. Fundamental knowledge to ensure any kind ...

Very powerful technique for identifying the most truly influential people in an organization or community, their social commerce, and their influence networks. Fundamental knowledge to ensure any kind of successful change implementation or to promote a culture of innovation.

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    Network Visualization & Analysis - An Overview Network Visualization & Analysis - An Overview Presentation Transcript

    • Presented by Peter A.C. Smith President TLAINC Canadian Society for Training & Development National Symposium , Calgary, CANADA T H E L E A D E R S H I P A L L I A N C E I N C. Network Visualization and Analysis An Overview
    • Globalization and the rise of knowledge-intensive work have made informal social networks central to successful innovation, operational excellence, and the sustained growth necessary to ensure long-term viability. Consequently, in order to prosper, organizations must generate the highest possible value from these hidden assets by (a) opening them up to better management, and (b) maximizing leverage of their capabilities. THE OPPORTUNITY
    • THE MECHANISM Operational Excellence & Innovation Cycle Operational Excellence & Innovation Learning contribute new knowledge place information in context Social “ Trust” Networks Organizational Knowledge Knowledgebase
    • THE MECHANISM Network Diffusion: Operational Excellence & Innovation ORDER OF DIFFUSION & ADOPTION 10 20 30 0 25 15 5 35 % ADOPTERS INITIATORS TRUSTED OPINION LEADERS EARLY MAJORITY PRAGMATISTS LATE MAJORITY STATUS QUO FOLLOWERS TRADITIONALS
      • There are two well-established ways to open up networks:
        • Network Visualization & Analysis (NVA):
          • the principle focus of NVA is to identify people who are formally &/or informally influential according to a given criteria or descriptive archetype e.g. formal & informal leaders, content experts, innovators
        • Social Network Analysis (SNA):
          • the principle focus of SNA is to elucidate the characteristics of a network e.g. information flow, actors’ roles, vulnerability, segregation, interceding
      NVA & SNA … Overview
        • Identifying legitimately influential individuals, and visualizing the complexities of the relationship patterns and communication channels in networks have traditionally been difficult, time consuming, and expensive.
      NVA & SNA … Overview
    • NVA has many applications NETWORK VISUALISATION & ANALYSIS (NVA) SUCCESION PLANNING LEADERSHIP INNOVATION RIGHTSIZING MERGERS COMMUNITIES OF PRACTICE KNOWLEDGE EXPERTS REPLACEMENT PLANNING COMMUNICATIONS CHANNELS INFLUENTIAL PLAYERS CHANGE MANAGEMENT SOCIAL CAPITAL CONTINUITY PLANNING KNOWLEDGE MANAGEMENT YELLOW PAGE LOCATORS SMALL WORLDS
      • NVA technology:
        • Is quick and cost-effective
        • Provides
          • unique x-ray view of how an organization “really works” underneath the organization charts
          • streamlined data inquiry and submission via Internet resulting in high response rate – typically at least 70%
        • Based on:
          • criteria or archetype generated with the client organization
          • response information submitted directly by the organization’s employees
      NVA … Overview
      • NVA process involves:
        • Development of criteria or archetype
        • Emailing one or more queries to all members of a target community based on the criteria or archetype
          • for example to locate Content Experts: “ When you need advice regarding an important business transaction of a financial nature, who are the people whose expert opinions you seek out?”
        • Collecting participants’ responses via Internet based “Pick List”
        • Mathematical and statistical analysis:
          • identification of individuals that fit the criteria or archetype (NVA)
          • definition of network characteristics if required (SNA)
        • Further practical initiatives
      NVA … Overview
    • INTERNET-BASED “PICK LIST” Example – To Identify Content Experts
    • INTERPRETATION OF RESULTS - STEP 1 Example – To Identify Content Experts Networked individuals
    • INTERPRETATION OF RESULTS - STEP 2 Example – To Identify Content Experts Content expert
    • FURTHER INTERPRETATION OF RESULTS IF REQUIRED - STEP 3 Example – To Identify Other Individuals of Interest Central hub Content expert Boundary spanner Peripheral individual Isolated cluster
    • Actual Case: NVA
      • NVA/SNA study objectives:
      • Identify the most legitimately influential formal or informal leaders and innovation champions
      • Gain insight into the organization-wide network of communications and relationships related to these themes
      Case: NVA … Application Description What will be involved?
      • NVA/SNA study process practicalities:
      • Data provided for target community of about 150 individuals from four senior management levels and processed in NVA server
      • Attributes included location, functional unit, management level, service duration
      • Case organization’s HR Director sent out note to the target community
      • A number of emails containing the questions were sent to the target community one question per day:
        • for example … “When you want to enhance your capability to balance your day-to-day management activities with longer-term direction setting, whose advice do you seek out?”
      • Responses collected from Internet based Pick List
      • Response period was two weeks and response rate was about 75%
      Case: NVA … Application Description
    •  
      • NVA/SNA study results:
      • Provided the names and associated attributes for a significant number of legitimately influential individuals (“top 20” lists)
      • Sorting by attribute significantly contributed to understanding the informal communications links and influence patterns across the organization e.g. density (frequency) of communications between locations and between departments led to some remedial action to repair shortcomings
      • Action Learning based CoLdr, CoInf and CoInv were created based on the results providing powerful and influential counsel and support for inclusive Succession Planning, Leadership Development etc.
      Case: NVA … Application Description
    • Case: NVA … Application Description As noted at the beginning of this presentation, globalization and the rise of knowledge-intensive work have made informal social networks central to successful innovation, operational excellence, and the sustained growth necessary to ensure long-term organizational viability. This case study has exemplified an organization that is prospering by generating the highest possible value from its hidden assets by using NVA to (a) open them up to better management, and (b) maximize leverage of their capabilities.
    • Thank You For Your Attention & To Learn More Please Contact Us At www.tlainc.com