EiR & Engineering Continuing Ed: Understanding the Web Site Feedback Loop
Upcoming SlideShare
Loading in...5
×
 

EiR & Engineering Continuing Ed: Understanding the Web Site Feedback Loop

on

  • 539 views

No matter what the target customer, understanding what moves them to adopt your offering or make a purchase is essential. Equally important in the b-to-b and b-to-c arena, understanding the feedback ...

No matter what the target customer, understanding what moves them to adopt your offering or make a purchase is essential. Equally important in the b-to-b and b-to-c arena, understanding the feedback loop is key to the success of any startup. This class will cover the cools and techniques of this important aspect of the lean startup.

This session is part of the continuing education program for Wasabi Ventures EiRs and engineering staff.

If you are interested in joining the alums, email wvacademy@wasabiventures.com

Statistics

Views

Total Views
539
Views on SlideShare
517
Embed Views
22

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 22

http://academy.wasabiventures.com 21
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

EiR & Engineering Continuing Ed: Understanding the Web Site Feedback Loop EiR & Engineering Continuing Ed: Understanding the Web Site Feedback Loop Presentation Transcript

  • uTeam & EiR Continuing Education: Understanding the Web Site Feedback Loop AN INNOVATIVE AND DYNAMIC APPROACH TO VENTURE CAPITAL AND INCUBATION
  • The Feedback Loop Building an MVP is just Step 1! The key thing is measuring the feedback, Learning from that feedback, And adjust accordingly.
  • It is About The 5 Dubyahs • What are our goals? • Why are we doing this? • Who is giving the feedback? • Where are the users most interested? • When do we have enough data to make a decision?
  • Dubyah 1: What are our goals? • Before you launch any initiative, have measurable goals. • Also include 1 or 2 not measurable goals • Understand that goals are just guesses and having knowledgeable before hand allows smart goal making
  • Dubyah 2: Why are we doing this? • The “why” should be obvious to anyone involved • Are there hidden agendas? • Is anything we are doing distracting us from accomplishing the goals?
  • Dubyah 3: Who is giving the feedback? • Are the users/testers the real feedback you want? • Know as much about the users as we you can • The mysterious case of Spivey Lee • If all of the users/testers are the wrong people, get more users/testers • If you can’t get the users/testers you want, you may have all of the feedback you need
  • Dubyah 4: Where are the users/testers most interested? • What do the specifically spend time on? • What bugs really bother them? • What part will they want to spend money on? • Check out the intensity of use not just time
  • Dubyah 5: When do you have enough data? • Over data collection is the biggest mistake • When you can draw reasonable conclusions • Consumer: 100 to 500 users/testers • Business: 5 to 20 companies • Users/Testers not giving feedback is also feedback
  • Tools of the Web Site Feedback Loop • Google Analytics – Gets you general impressions and flows • Crazy Egg – What are people looking at and clicking on • Survey Monkey – Asking for feedback and thoughts in a way that can be aggregated • Human-to-Human Contact – The most important tool
  • Google Analytics
  • Crazy Egg
  • Survey Monkey
  • Human-to-Human
  • Closing Thoughts • Hard to have human-to-human contact without building a mailing list • Try and compile for results into a simple WORD doc or PPT. No more than 5 pages • Ask smart people what they make of the results • Make sure you validate the business model when you get feedback • Never stop collecting data and analyzing
  • If you are interested or know some interested in the class, email wvacademy@wasabiventures.com