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Every startup has competition. If it doesn't have competition, then one of two things are true: ...
Every startup has competition. If it doesn't have competition, then one of two things are true:
They are attacking a market/problem that is too hard to attack.
They are not really defining the solution broadly enough to include competitors.
It is not always obvious that certain competitors are actually competitors. But willing to look at the market holistically is a key talent for any founder, analyst, or startup marketing professional.
This class shows how to look at a competitive landscape and understand where a startup fits into that market segment.
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