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What’s in a
                             THEME?       A Process
                                        for Selecting
Todd J. List
The Geek Who Speaks People
                                   WordPress Themes
My Background
 ( version)
  short
Confusion




Image: http://www.flickr.com/photos/76172701@N00/2157057475/   Credit: Reuben Stanton( http://www.flickr.com/people/absent/ )
Simplify the
      Path
Image: http://www.flickr.com/photos/14016905@N02/2818573061/   Credit: Simon 'Kelp' Keeping( http://www.flickr.com/people/kelp1966/ )
How important IS a theme?


           OR
   !              .
“ We didn’t start to really grow
    until we invested some money in
    the design.”
Loosely paraphrased from
Ben Bator’s Ignite Detroit
presentation 2/25/2010




                             http://twitter.com/benbator
                             http://www.textsfromlastnight.com/
“ No one ever asked Hemingway
         which pencils he used to write
         his books.”       -Chris Brogan
                                                               http://www.chrisbrogan.com/hemingways-pencils/




Image: http://www.flickr.com/photos/98894117@N00/2263156019/       Credit: nataliej( http://www.flickr.com/photos/nataliejohnson/ )
Is it what’s
underneath?
Influential Blogs
Influential Blog:
   Seth Godin
Influential Blog:
Naomi Dunford/Ittybiz
Influential Blog:
 Chris Brogan
Influential Blog:
   Seth Godin
Influential Blog:
Naomi Dunford/Ittybiz
Influential Blog:
 Chris Brogan
CONTENT
                                                                    is
                                                                  KING*

                                                                           *but being cute helps




Image: http://www.flickr.com/photos/74193050@N00/135927433/   Credit: Dave Malkoff( http://www.flickr.com/photos/malkoff/ )
The Process
Purpose

Image: http://www.flickr.com/photos/12836528@N00/3983181467/    Credit: Kevin Dooley ( http://www.flickr.com/photos/pagedooley/ )
Competitive
                                                                Analysis
                                                              (Trailblazers)



Image: http://www.flickr.com/photos/55046645@N00/314989744/   Credit: Practical Owl ( http://www.flickr.com/photos/practicalowl/ )
Foundation


Image: http://www.flickr.com/photos/64959824@N00/3222349165/   Credit: Mary Portier ( http://www.flickr.com/photos/martyportier/ )
Foundation


Image: http://www.flickr.com/photos/57621379@N00/2063743086/   Credit: Tinou Bao ( http://www.flickr.com/photos/tinou/ )
Site Plan
         1.        Establish categories (guess at first)
         2.        Plan path from home page to details
         3.        Develop content
         4.        Iterate

Image: http://www.flickr.com/photos/93278581@N00/3770015203/   Credit: Will Scullin ( http://www.flickr.com/photos/wscullin/ )
Starting Point
                                                               •   Start where you are!
                                                               •   Current theme
                                                               •   Twenty-Ten
                                                               •   Add Content
                                                               •   Upgrade when (and if) it
                                                                   makes sense


Image: http://www.flickr.com/photos/42314813@N02/4073380843/           Credit: Jeremy Piehler ( http://www.flickr.com/photos/jeremympiehler/ )
SAT
12. Finish the analogy.
    Furniture : House :: _______:_______

A.   Google : Web Browser
B.   Drill Bit : Byte
C.   Fish : Bicycle
D.   Content : Website
Kubrick




Image: http://www.flickr.com/photos/80297647@N00/2055175921/   Credit: Patrick Henson ( http://www.flickr.com/photos/pathenson/ )
Twenty-Ten




Image: http://www.flickr.com/photos/69166981@N00/94800900/   Credit: Living in Monrovia ( http://www.flickr.com/photos/livinginmonrovia/ )
Premium
                                               Themes



Image: http://www.sxc.hu/photo/1311018   Credit: Marek Kowalik ( http://www.sxc.hu/profile/winblows )
When to Leap…

    …to a Premium Theme?
    1. At least 3 features or categories
    2. Commitment to high-quality images
    3. Time and ability to configure
    4. Budget

Image: http://www.flickr.com/photos/68134711@N00/3152875867/   Credit: Stuart Anthony ( http://www.flickr.com/photos/stuant63/ )
Layouts
COLOR
Confounds
Image: http://www.flickr.com/photos/39912997@N00/492034335/            Image: http://www.flickr.com/photos/81065540@N00/4143389771/
Credit: Heather Phillips ( http://www.flickr.com/photos/hphillips/ )   Credit: green kozi ( http://www.flickr.com/photos/themacinator/ )




Image: http://www.flickr.com/photos/74481989@N00/4672462240/           Image: http://www.flickr.com/photos/60991646@N00/3840269829/
Credit: Dennis Marciniak ( http://www.flickr.com/photos/denmar/ )      Credit: youngthousands ( http://www.flickr.com/photos/theyoungthousands/ )
What's in a Theme? A Process for Selecting WordPress Themes
Application:
Layout Selection
Magazine Theme Comparison




Expose     Serenity              Bee Crafty
         Themes by StudioPress
Magazine Theme Comparison




Expose     Serenity              Bee Crafty
         Themes by StudioPress
Sandbox
For development and
customization



Image: http://www.flickr.com/photos/14853721@N00/5052502340/   Credit: Paul Gorbould ( http://www.flickr.com/photos/gorbould/ )
Theme Sources
Free (WordPress.org)
http://wordpress.org/extend/themes/

Free (Third party)
http://wordpressthemesbase.com/       Addendum: Danger!
http://www.freewpthemes.net/          Beware of shady sites offering
                                      Free WordPress themes.
http://www.ezwpthemes.com/            See http://tinyurl.com/yh4r8fq
                                      Thanks to @wptavern for the tip.
Theme Sources
Premium (paid)
http://www.woothemes.com/      http://www.press75.com/
http://www.studiopress.com/    http://headwaythemes.com/
http://ithemes.com/            http://frugaltheme.com/
http://themeforest.net/        http://diythemes.com/thesis/
http://themes.bavotasan.com/   http://www.elegantthemes.com/
Traps

    • Hard-coded Menus
    • No Sub-menus
    • Constrained by graphics
Image: http://www.flickr.com/photos/13791340@N05/4149554610/   Credit: Skip Cooper ( http://www.flickr.com/photos/photoskip/ )
Traps

• No WP 3.0 Menu Support
• Limited Layouts
• Cluttered
Traps

• Typography
   • Poor contrast
   • Small text
• Widgets don’t collapse gracefully
Traps

• Some Assembly Required
Case Study
1.




2.




               4.



               Problems
               1. Poor contrast
               2. Menus hard-coded graphics
               3. Too narrow for images
               4. Hard to change
     3.
Theme Fail
Questions?
Review
1. Start where you are
2. Site Map and Research
3. Select a home-page layout
4. Create content
5. Use a Sandbox to customize and configure
Thank You! Happy Blogging!

                                Todd J. List
                 The Geek Who Speaks People

                               Twitter: @TJList
                          http://maxim650.com
                           TJ@maxim650.com
                                  248-387-9650

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