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Ammans Pickup

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New pickup concept presented to management in 2003, while employed at Ford Motor Company. Deemed too costly.

New pickup concept presented to management in 2003, while employed at Ford Motor Company. Deemed too costly.

Published in Business , Automotive
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  • I've posted this old presentation to get some idea, through viewer comments, how this product might have sold if Ford had built it. What do you think?
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  • Selling your ideas is challenging. First, you must get your listeners to agree with you in principle. Then, you must move them to action. Use the Dale Carnegie Training® Evidence – Action – Benefit formula, and you will deliver a motivational, action-oriented presentation.

Transcript

  • 1. Presentation: New Ford/Mercury Pickup The Time Has Come to Explore A New Direction in Trucks Copyright 1996-98 © Dale Carnegie & Associates, Inc. By Ted Amman
  • 2. Why Does the Leader in Trucks Need to Explore a New Direction? To STAY the Leader in Trucks!
    • We plan to improve our truck fuel economy by 25%
    • High Center of Gravity Puts Safety of Pickups & SUV’s in Question
  • 3. The Market is Ripe for a Versatile, Fuel Efficient New Concept…
    • Versatility:
    • - 3 to 6 Passenger Seating
    • - Capable of Hauling 4X8 Sheets of Plywood or Drywall - FLAT
    • Fuel Efficient:
    • -Existing Platform; EPA 25 mpg Highway
    • -Here are a few rough sketches>>>>>>>>
  • 4.  
  • 5.  
  • 6. Mercury Version?
  • 7. And the Feature That Makes This Truck Most Versatile--
  • 8. Closed position Open Position AN OPEN-BACK CAB Gas Struts 1 2 3
  • 9. This concept is similar to the “Midgate” on the Chevy Avalanche, but easier to use because:
    • No “removing” panels – they all fold on hinges; much more versatile and simple to operate
    • When the bed is opened, the front passenger
    • compartment can be closed off to the elements with…>>>
  • 10. … a limousine style divider window.
    • If you’ve ever taken your pickup down a dusty road with the rear window open, you’ll appreciate this!
    ISOLATION WALL SEALS OFF FRONT PASSENGER COMPARTMENT “ FLIP-DOWN” COMPARTMENTS ARTICULATING LINOUSINE WINDOW DVD SCREEN WATER / STAIN RESISTANT UPHOLSTRY IN REAR PASSENGER COMPARTMENT
  • 11. With this articulating bed concept, we can start with a Crown Vic chassis… … which measures more than 48 inches between the wheel wells… 48+ Inches
  • 12. … trim down the overall mass…
  • 13. … lengthen the wheelbase, while shortening the overhangs… Relocate fuel tank ahead of axle, spare tire behind.
  • 14. … and we have a tough new full frame pickup;
    • Large enough to haul the 4X8 sheet flat
    • Small enough to be economical and maneuverable
  • 15. Benefits
    • By marketing this vehicle as a truck, it can help us achieve our Corporate Objective of 25% improvement in truck CAFÉ.
    • By using the EN/FN platform we use existing, proven architecture that would return a profit relatively soon. This also provides a full-size rear-wheel-drive Body-on-Frame configuration – Ideal for a Pickup.
    • The low center of gravity lends itself to not only better safety, but better handling
    • This truck has a virtual full size bed in a much more maneuverable, economical package
  • 16. Additional Technology Potential-
    • Two speed rear axle:
      • Low ratio for low end performance
      • High ratio for freeway fuel economy
    • All Wheel Drive
    • High Torque I-6 base engine
    • 6 speed manual & automatic transmissions
    • Use lighter weight materials wherever possible
  • 17. “ I Believe This Could Prove to Be the Most Versatile Crossover Vehicle on the Market… Full size capability, car-like handling and 25mpg- The Right Truck at the right time.”
    • Ted Amman
    • Designer
    • Ford Motor Co.
    • October 11, 2003