Your SlideShare is downloading. ×
Briefing marketing & comunicación
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Briefing marketing & comunicación

8,397
views

Published on

Plantilla de briefing para proyectos de mktg & comunicación.

Plantilla de briefing para proyectos de mktg & comunicación.

Published in: Business, News & Politics

1 Comment
15 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,397
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
534
Comments
1
Likes
15
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Marketing Communication Brief Project Name: XXXXXXX Brand: XXXX Owner: XXXXXX Version: 1.1 Date issue: 15/04/2010 Project Description: 1- Background 2- Deliverables 3- Start of activity Project Background: 1- Market environment 2- Brand in-market evolution 3- Business objectives 4- KPI’s a. Brand awareness b. Penetración Marca Communication: 1- Communication objectives 2- Target consumer a. General brand target b. Core target 3- Brand equity 4- Brand character 5- Brand values 6- Mandatories Consumer insights: 1- What are the relevant consumer insights that you want to leverage? 2- What is consumer doing or thinking today that you want to change? 3- What do you expect consumer to think or do after being exposed to the communication element? Work Flow • Brand Proposal • Decision Timings: • Briefing Delivering: 19/06/09 • Contra – Briefing & first proposal approaches: 15/07/09 • Decision Time • Start Activity: 01/01/10 Budget: • Between (XXX.000 / XXX.000 euros) Attachments: 1- Brand equity 2- Product description 3- (…) Approver: Date: Pag 1/1