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TIE Magazine #2: An interview with Epicor's CMO John Hiraoka
TIE Magazine #2: An interview with Epicor's CMO John Hiraoka
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TIE Magazine #2: An interview with Epicor's CMO John Hiraoka

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Global solutions: Epicor’s Executive Vice President and Chief Marketing Officer John Hiraoka recently …

Global solutions: Epicor’s Executive Vice President and Chief Marketing Officer John Hiraoka recently
took the time to outline the scope of his company’s business software solutions for the manufacturing, distribution, retail, hospitality and service industries.

Published in: Technology, Business
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  • 1. An interview with Epicor’s CMO John Hiraoka Global Epicor’s Executive Vice President and Chief Marketing Officer John Hiraoka recently took the time to outline the scope of his company’s business software solutions for the manufacturing, distribution, retail, hospitality and service industries.
  • 2. Text Jim Larkin ~ Photography Epicor BUSINESS INTEGRATIONsolutionsE picor’s global reach is built on collaboration and provid- TIE: Where in the ing efficiency-optimisation solutions for more than marketplace is Epicor 9 20,000 customers in over 150 countries. TIE’s EDI and particularly resonating,Data Synchronization is a major component of Epicor’s broad and how do you see theportfolio of business software solutions, which includes inte- TIE partnership as agrated enterprise resource planning (ERP), customer relation- part of that?ship management (CRM), supply chain management (SCM), “Because of Epicor 9, weand enterprise retail software solutions. have experienced strength Epicor is currently seeing a return to in several key and emerginggrowth in spite of the challenges presented markets in what has obvi-by a struggling economy, and has been po-sitioned as a Visionary in the Gartner Magic “Epicor 9 ously been a very difficult market for everyone. WeQuadrant for Midmarket and Tier 2-Ori-ented ERP for Product-Centric Companies. is integrated had great momentum at the end of the year, and inThis honour showcases the strength of Epi-cor’s advanced business technology and the with TIE the fourth quarter of 2009 in particular. We closed theimportance of its newest release, Epicor 9. solutions, year with strength across all geographies, and across all John Hiraoka, CMO Epicor.TIE: John, can you tell me about yournewest offering, Epicor 9, and its role helping us product lines and verticals – manufacturing, distribu- region or locality, but also what it takes to bein enabling business on a global scale?“Epicor 9 is a revolutionary, next-genera- to market tion, professional services and business-services-fo- able do business globally. We want to part- ner with companies strategically so that wetion ERP solution. It’s a brand-new platformthat allows us to provide manufacturers and in tandem cused solutions, as well as in our retail focused offer- can offer a solution that will work anywhere in the world. TIE fits into that strategy verydistributors with a solution that is world-class in terms of functionality and technol- with other ings that serve some of the world’s largest retailers. well because of the global nature of its cus- tomer base, its development focus and itsogy. Although evolutionary, it is effectivelyan all-new product: very much what we products Epicor 9 is integrated with TIE solutions, helping desire to increase its business in these areas. Our strategies are well aligned.”would call a game-changer. The industryanalysts also saw it as a game-changer in the that the us to market in tandem with other products that the TIE: How do you see the future of pro-market, with Gartner positioning Epicor as avisionary in its Magic Quadrant, largely due customer customer may have. This helps them integrate to their viding enhanced global supply-chain capabilities to industry leaders into the architecture and technology.” Aside from its technology and func- may have” own customers, and enables them to do business more North America and internationally? “We have a long relationship with TIE thattionality, Epicor 9 is a truly global solution, effectively. dates back to 1998. We realized early oncurrently shipping to almost 50 countries in A significant part of our that TIE could be a global partner, enablingapproximately 20 languages. It is designed solutions and our partnership with TIE focuses a large part of our supply-chain efficiencyto support many different languages across on providing collaborative tools - tools that and focus on collaboration. We certainlymany different localities, and in facili- provide increased supply-chain efficiency, want to continue our partnership and helpties, plants and sales offices that may span so that customers can react more quickly to our joint customers to be more successful.many different countries. Epicor 9 fulfils market conditions, and meet the needs of their We think there are additional opportuni-a need for a software solution that can run customers. ties for both of us as we continue to expandbusinesses end-to-end and help them One of the keys to our partnerships is a fo- further into global markets. We appreciategrow as they move into new and emerging cus on global partners that not only understand the successful partnership between TIE andmarkets.” the pressures and requirements of a particular Epicor.” TIE ~ 2/2010 ~ P19

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