Quality Control Conducted by Nielsen

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Fatima Abreu, Nielsen, TAM Operations Governance Manager
Damien Pilkington Lewis, Nielsen, Chief Systems Architect

Published in: Business, Technology
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Quality Control Conducted by Nielsen

  1. 1. VALIDATION & QC GUIDELINES UKRAINE, 17 OCTOBER 2013 FAITMA ABREU
  2. 2. Copyright ©2012 The Nielsen Company. Confidential and proprietary. TODAY’S TOPICS • Why Validation • Nielsen’s Recommendations • Quality Control Responsibilities • Quality Control Automation • Key Success Factors 2
  3. 3. Copyright ©2012 The Nielsen Company. Confidential and proprietary. WHY VALIDATION • Eliminate errors or inconsistencies from the data collected . • Automatically and unbiased process without human intervention. Quality Control Polling Database Polling Database Rules & Parameters Discarded Data Audience Database Audience Database Clients 3
  4. 4. Copyright ©2012 The Nielsen Company. Confidential and proprietary. WHY VALIDATION Low Cooperation • Uncovered viewing Technical problems: • Incomplete information • Unidentified Station • Lazy viewing Uncovered Viewing Attribution: • Delays between: • TV On and login info • channel changes and login Other: • Home rejection 24hrs viewing • Stm Rejection Constant Viewing from start time 4 hrs • Families withheld & on trail 4
  5. 5. Copyright ©2012 The Nielsen Company. Confidential and proprietary. NIELSEN’S RECOMMENDATIONS Discard households with… • missing demographic • viewing produced by unknown TV set • a percentage of uncovered viewing greater than 50% • a lazy viewing greater than 2 hours • more than 30% of unidentified stations. 5
  6. 6. Copyright ©2012 The Nielsen Company. Confidential and proprietary. QUALITY CONTROL RESPONSIBILITIES The Quality Control Department guarantees the data provided by Nielsen TAM is representative of the population measured and is free from any distortion or bias. High in-tab levels & high data quality 6
  7. 7. Copyright ©2012 The Nielsen Company. Confidential and proprietary. QUALITY CONTROL SYSTEM • • Single report addressing ALL issues Households are allocated a performance based score • Score is based on the following factor groups: • Deviation of the HH weight • HH viewing level • Intab history • Exception values 7
  8. 8. Copyright ©2012 The Nielsen Company. Confidential and proprietary. HH PROCESS FLOW Recruitment Installation Line Test Process Running In Data Production Successful Validation Validation Audience DB Pollux IBIS UNITAM QC Tools Actions Contact Panel Member Settings Update Remote Maintenance Field Visit 8
  9. 9. 9 Copyright ©2012 The Nielsen Company. Confidential and proprietary.
  10. 10. 10 Copyright ©2012 The Nielsen Company. Confidential and proprietary.
  11. 11. 11 Copyright ©2012 The Nielsen Company. Confidential and proprietary.
  12. 12. Copyright ©2012 The Nielsen Company. Confidential and proprietary. THE TOOL OF PARAMETER SETTINGS HH 12
  13. 13. Copyright ©2012 The Nielsen Company. Confidential and proprietary. SOFTWARE INSTALLATION - ON-SITE / REMOTE 13
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