Meter Solutions: Installation and Measurement

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Augusto Ponce de Leon, Nielsen, Chief Operations Officer, Meter Engineering

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Meter Solutions: Installation and Measurement

  1. 1. METERING SOLUTION & INSTALLATION PROCESS UKRAINE, 17 OCTOBER 2013 AUGUSTO DE LEON PONCE 12 September 2013
  2. 2. Copyright ©2013 The Nielsen Company. Confidential and proprietary. MEASURES ALL PLATFORMS VCR Analogue Satellite Analogue Terrestrial DVR Analogue Cable DVD Recorder Games Consoles Digital Transmission: Satellite, Cable, Terrestrial, IPTV, WebTV 2
  3. 3. Copyright ©2013 The Nielsen Company. Confidential and proprietary. THE METERING EQUIPMENT – NON INTRUSIVE Three basic components: • Base Unit • Vacuum Florescent Display • Remote Control 3
  4. 4. Copyright ©2013 The Nielsen Company. Confidential and proprietary. WHAT IT MEASURES • • • • • • • TV on or TV off The active source The channel Second by second Who is watching Audio prompts Any language 4 4
  5. 5. Copyright ©2013 The Nielsen Company. Confidential and proprietary. STANDARD HH INSTALLATION TV #1 Meter #1 TV #2 TV #2 Meter #2 TV #3 TV #3 Meter #3 GPRS/Broadband •Non-intrusive • 12 individuals • 12 guests (can be expanded) 5
  6. 6. Copyright ©2013 The Nielsen Company. Confidential and proprietary. Meter Installation Audio Signatures + Infrared TV audio output Satellite/Cable/IPTV decoder Digital Video Recorder/DVD Player audio IR Keys audio audio Game console 6
  7. 7. Copyright ©2013 The Nielsen Company. Confidential and proprietary. DETECTION METHODS • Audio fingerprints • Infrared stream (teletext, interactive activities, simulcast) • Service information • Direct Frequency Measurement (DFM) 7
  8. 8. Copyright ©2013 The Nielsen Company. Confidential and proprietary. AUDIO SIGNATUES Content Matching 1001010100101001 1010010010010010 0011001010010100 0010010111001001 1110010100011100 0010110101010001 1001010100101001 1010010010010010 0011001010010100 0011001010010100 Audio Signal 10011101 Digital Stream Signature • The Nielsen meter becomes a simple "electronic ear" that listens to and records the audio coming from the TV set • Audio matching technology is used to identify the audio signatures collected during viewing to baseline recordings from reference sites located in each marketplace 8
  9. 9. Copyright ©2013 The Nielsen Company. Confidential and proprietary. AUDIO MATCHING 100100100 Ch 1 101101101 Ch 2 101010101 Ch 3 . . . 010101010 010101010 Household TV set 011011011 Digital Comparison . . . Ch 35 Ch N Reference Database 9
  10. 10. Copyright ©2013 The Nielsen Company. Confidential and proprietary. NIELSEN METERING EQUIPMENT - ADVANTAGES • Non-intrusive • Easy installation and maintenance • Robust detection methods • Sharp resolution time (+/- 2 secs) • Totally independent • Approved by most demanding JICs 10

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