Nielsen Credentials and TAM Worldwide - 2

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Vittorio Sala, Nielsen, Regional Director TAM

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Nielsen Credentials and TAM Worldwide - 2

  1. 1. TV AUDIENCE MEASUREMENT VITTORIO SALA
  2. 2. Copyright ©2013 The Nielsen Company. Confidential and proprietary. NIELSEN TELEVISION AUDIENCE RESEARCH • Millions of TV viewers globally, watch thousands of programs on hundreds of channels • Nielsen measures this viewing and delivers data daily to the market • 40% of the world’s TV viewing behavior is measured by Nielsen. 2
  3. 3. Copyright ©2013 The Nielsen Company. Confidential and proprietary. TAM GLOBAL COVERAGE Sweden 1,350 Ireland 1,020 USA 21,000 Mexico 2,100 Nielsen owns the data Dominican Republic 300 Puerto Rico 500 Venezuela 1,000 Finland 1,100 Poland 1,700 Ukraine 3,740 Czech R.1,900 Hungary 1,075 Moldova 300 Slovenia 450 Croatia 760 Macedonia 400 Georgia 300 Italy 5,185 Serbia 880 Azerbaijan 400 South Korea 4,100 China 300 Armenia 240 Greece 1,405 Cyprus 450 Taiwan 1,950 Lebanon 600 India Hong Kong 800 7,600 Thailand 1,765 Vietnam 220 Philippines 3,221 Malaysia 1,000 Indonesia 2,420 South Africa 1,720 Joint Venture Australia 5,100 New Zealand 600 Multiple Screen Test Panel Data owned by (JIC) Technology Licensee 78,951 Peoplemeter Homes 3
  4. 4. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 78,951 HH’S INSTALLED WITH PPM’S North America (1) USA – 21,000 Europe (18) Armenia – 240 Ireland – 1,020 Azerbaijan – 400 Italy – 5,185 Croatia – 760 Macedonia – 400 Dominican Republic - 300 Cyprus – 450 Moldova – 300 Mexico – 2,100 Czech Republic – 1,900 Poland – 1,700 Puerto Rico – 500 Finland ‘JV’– 1,100 Serbia – 880 Venezuela – 1,000 Georgia – 300 Slovenia – 450 Greece – 1,405 Sweden – 1,350 Hungary - 1,075 Ukraine – 3,740 Latin America (4) Total Americas: 24,900 HH Total Europe: 22,655 HH Greater China (3) China – 300 Hong Kong - 800 Taiwan – 1,950 Asia Pacific, Middle East & Africa (11) Australia – 5,100 India ‘JV’ – 7,600 Indonesia – 2,420 Lebanon – 600 Malaysia – 1,000 New Zealand – 600 Philippines – 3,221 South Africa – 1,720 South Korea – 4,100 Thailand – 1,765 Vietnam - 220 Total APMEA: 28,346 HH Total Greater China: 3,050 HH IN 37 COUNTRIES 4
  5. 5. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 37 YEARS OF EXPERIENCE IN TAM Started as AGB in 1976 ……. 1 From the first set meter installed in the Italian panel 18 30 2005 - 2008………………… JV with Nielsen: AGB Nielsen Media Research 2008 - Today………………... Nielsen countries 1988 – 2004 ………………. AGB’s Internationalization 37 5
  6. 6. Copyright ©2013 The Nielsen Company. Confidential and proprietary. MISSION STATEMENT “To establish a common currency used by TV stations, Media planners and Advertisers for their advertising transactions, based on a reliable, independent and transparent audience measurement system” 6
  7. 7. Copyright ©2013 The Nielsen Company. Confidential and proprietary. KEY TO SUCCESS Unique Corporate Support Center Largest investor in TAM technology Ability to deal with the complex TAM reality 7
  8. 8. Copyright ©2013 The Nielsen Company. Confidential and proprietary. UNIQUE CORPORATE SUPPORT  Repository of TAM know-how  Develops, maintains & supports all products & services supplied to markets and clients worldwide  Quality Control all Operations  Fundamental in all new panel start-ups 8
  9. 9. Copyright ©2013 The Nielsen Company. Confidential and proprietary. COMPETITIVE ADVANTAGES • 37 years of global TAM experience • Unique experience in starting new TAM operations • Overnight live & timeshift audience data & monitoring of broadcast content PLUS LiveRatings in 2 markets • Achieve of international benchmarks • Passionate professionals, providing a high quality, fully transparent service that can evolve and develop to meet your changing needs • Access to an international network 9
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