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Nielsen Credentials and TAM Worldwide
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Nielsen Credentials and TAM Worldwide

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Alain Couttolenc, Nielsen, Watch Leader Europe

Alain Couttolenc, Nielsen, Watch Leader Europe

Published in: Business

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  • 1. ALAIN COUTTOLENC NIELSEN OVERVIEW
  • 2. OUR MISSION The most complete understanding of consumers worldwide. OUR PROMISE An uncommon sense of the consumer for faster, smarter, more confident decisions that drive growth
  • 3. Copyright ©2012 The Nielsen Company. Confidential and proprietary. OUR REACH MATCHES YOUR PRIORITIES 100 + countries 5.9 billion consumers 25 million stores 3
  • 4. Copyright ©2012 The Nielsen Company. Confidential and proprietary. NIELSEN’S FOUNDATION What Consumers Buy Providing… Retail sale measurement of consumer goods in stores What Consumers Watch Measurement of TV viewing, online surfing and mobile phone activity Consumer packaged goods clients Media clients > Enhance sales and marketing > Price advertising inventory > Optimize pricing and promotion > Maximize value of content > Monitor distribution and inventory To help… > Plan, optimize and measure ad spending An example… > Multi-year contract > Multi-year contract > 70+ year relationship > 50+ year relationship Nielsen information and insights are embedded in the operating disciplines of clients 4 4
  • 5. WATCH CAPABILITIES ONLINE TV 46 countries 29 countries Copyright ©2012 The Nielsen Company. Confidential and proprietary. • Measures ALL IN-HOME DEVICES • • Measures 290+ MILLION panels from global TV households • 100K meters in 35K homes • • MOBILE • Collect activity from 500,000+ consumers daily around the world Track and code 30,000 new ad images daily Strategic relationships (Google, Facebook) Track and Analyze Consumer Generated Media on 100+ MILLION sites 10 countries • Mobile surveys from 500,000+ consumers 5
  • 6. Copyright ©2012 The Nielsen Company. Confidential and proprietary. LONG-STANDING CUSTOMER RELATIONSHIPS Buy Watch Best-in-class clients > Over 20,000 clients > Relationships with top 10 clients for over 30 years > 70% recurring revenue > No client more than 4% of 2009 revenue 6 6