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Attivio: The Unsung Hero of Big Data: Unstructured Content

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Attivio: The Unsung Hero of Big Data: Unstructured Content …

Attivio: The Unsung Hero of Big Data: Unstructured Content
Julio Gomez, GM, Financial Services, Attivio
ANALYTICS AND VISUALIZATION FOR THE FINANCIAL ENTERPRISE CONFERENCE
June 25, 2013 The Langham Hotel Boston, MA

Published in: Business, Technology

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  • 1. The Unsung Hero of Big Data:Unstructured ContentSameer Nori, Sr Product Marketing MgrTwitter: @sameernoriJulio Gomez, GM Financial ServicesTwitter: @juliogomez
  • 2. Proprietary & ConfidentialBig DataBig Data encompasses getting insight and making smarterdecisions from any information that is not easily tapped usingtraditional BI and Analytics technology stacks.Source: Big Data Is Only the Beginning of Extreme Information Management, April 7, 2011, Gartner Group
  • 3. Proprietary & ConfidentialBig DataStructuredDataUnstructuredDataUnstructuredDataUnstructuredContentBeyond Structured vs Unstructured<xyz></xyz>1-2-2013 abc/bed/fnd 87 9981-2-2013 abc/bed/fnd 87 9981-2-2013 abc/bed/fnd 87 9981-2-2013 abc/bed/fnd 87 99857°64°71°120°Understanding the nature of data and how to get insight from it isfundamental to understand and succeeding with Big Data
  • 4. Proprietary & ConfidentialBig Data Maturity ModelLevel 0:CurrentStateLevel 1: Singlesource of BigData AnalyzedLevel 2:Multipletypes of BigData sourcesAnalyzedLevel 3:Unified BigDataArchitectureLooking at a single source ofBig Data: unstructured dataor unstructured contentLooking at multiplesources of Big Data:unstructured data andunstructured contentSingle point of accessfor all Big Data accessand analysis withvariety of access modesto support variety ofbusiness casesStructured data analysis:EDW + BI5
  • 5. Proprietary & ConfidentialUnstructured Data• Brings the promise of inferring customerintent, identifying patterns of behavior andpredicting future actions• But gaining this insight requires large amountsof raw data, much of which is noise, to getwhat amounts to indirect insight1000 rows of impression logs to get 1click-thru; 6 months of click data tobe able to develop statisticallymeaningful user segments
  • 6. Proprietary & ConfidentialUnstructured Content• Consider this single email:To: Kristen Connors <kristnen.connors@banknorth.com>From: Mike Davis mike.davis@gmail.comSubject: SharpShareDate: 3-22-2013 01:35:00Hi Kristen – A friend of mine recommended SharpShare as a greattechnology investment. The ticker is SS. Its fundamentals look reallystrong and the performance has been terrific over the last two years. Ialso like the fact that it’s an emerging market stock, because mycorporate debt investments have been terrible this year. Should weadd it to my portfolio? Possibly in my brokerage account?
  • 7. Proprietary & ConfidentialWhat does this single email tell us• Consider this single email:To: Kristen Connors <kristnen.connors@banknorth.com>From: Mike Davis mike.davis@gmail.comSubject: SharpShareDate: 3-22-2013 01:35:00Hi Kristen – A friend of mine recommended SharpShare as a greattechnology investment. The ticker is SS. Its fundamentals look reallystrong and the performance has been terrific over the last two years. Ialso like the fact that it’s an emerging market stock, because mycorporate debt investments have been terrible this year. Should weadd it to my portfolio? Possibly in my brokerage account?Positive sentimentCustomer nameKey terms for myindustryCustomer emailRelevant accountNegativesentiment
  • 8. Financial Services Solutions
  • 9. Proprietary & ConfidentialUnstructured Content inCustomer InteractionsEvery item from every oneof these channels is yourcustomer telling youdirectly what they like,what they don’t like, wherethey would like to see youtake your products, etc…
  • 10. Proprietary & ConfidentialAttivio + Spotfire: Breaking Down the SilosCommunicationClient UnderstandingRevenue GenerationClient SatisfactionMarket & Portfolio InsightPersonalized ServiceActive Intelligence Engine®
  • 11. Proprietary & ConfidentialSales EnablementNext Generation Agent Desktop
  • 12. Proprietary & ConfidentialAttivio Solutions – Financial ServicesCustomer Experience ManagementSales EnablementService Knowledge ExpertRegulatory & Risk OptimizationUnified Search & Discovery
  • 13. How it works
  • 14. Proprietary & ConfidentialSpotfire and Attivio’s Unified View of Big DataLeverage untapped data sources:• Email, documents, contracts• Social Media• CMS & SharePoint contentAdvanced text analytics:• Keyphrase extraction• Entity extraction• Sentiment analysis• Document classificationEmpowers end-users with Google-like searchwithin Spotfire• User enters query in search box• Data & content results are intuitively displayed• User interacts with results as neededActionable Insightsfrom combiningStructured Data &Unstructured ContentNew Dimensions/New InsightsKeyConceptAnalysisEntityExtractionSentimentAnalysis
  • 15. Proprietary & ConfidentialAIE and Spotfire IntegrationWEB SERVERFILE SERVER EMAIL HADOOP CMS, CRM, ERPExtracted or On-demandvia JDBCSpotfireProfessionalSpotfireWeb PlayerRDBMS/EDWSpotfireServerDirect viaODBCACTIVE INTELLIGENCE ENGINE (AIE)Spotfire can use AIE’s AI-SQLExtensions for Google-like searchwithin Spotfire dashboards
  • 16. Proprietary & ConfidentialLearn moreAttivio Big Data Resourceshttp://www.attivio.com/solutions/by-business-need/aie-for-big-data.htmlAttivio and TIBCO Spotfirehttp://www.attivio.com/partners/partner-showcase/technology-alliances/1110-tibco-software.html
  • 17. Proprietary & ConfidentialThank you!