Just What We Needed, Another Web 2.0 Presentation aka Web [Candle + Monkey] Created by: @jeffhilimire or @THEjdrewfeldman (that’s Twitter, folks)

Introduction Where We Came From What is Web 2.0 ? The Web Today The Future (as if I had a clue)

Introduction

Where We Came From

What is Web 2.0 ?

The Web Today

The Future (as if I had a clue)

Engauge is a consortium founded by direct marketing legend Stan Rapp to bring together the three most important marketing disciplines. Ten United Direct Impact Spunlogic Atlanta - Austin - Columbus - Orlando - Pittsburgh

THE INTERNET REVOLUTION! HTTP:// WWW.YOUTUBE.COM/WATCH?V =5WCTN4FLJUQ

What are you looking for? Want to buy something? Stay in touch from anywhere…and instantly 1994-1998

Enough said. Let's share. The sum of all human knowledge. 1998-2001 What's on your mind? The first online social network.

Let's be friends! What are you doing? A virtual world. User- Generated Content 2.0 2001-PRESENT Facebook me.

STATIC WEBSITE

PERSONALIZED WEB

USER-GENERATED CONTENT

WEB 2.0

THE WEB TODAY

SO WHAT IS WEB 2.0 ANYWAY?

SO WHAT IS WEB 2.0 ANYWAY?

SO WHAT IS WEB 2.0 ANYWAY? HTTP:// WWW.YOUTUBE.COM/WATCH?V =KAZZPFUD1CM

FIRST PIONEER OF WEB 2.0 (EFFECTIVELY)?

EXAMPLE 1: PEPSI / TROPICANA

WHAT'S HOT RIGHT NOW?

THERE ARE MORE THAN 200,000 BLOG POSTS EVERY DAY THERE ARE 1.4 BLOGS CREATED EVERY SECOND

LINKED IN HAS MORE THAN 35 MILLION REGISTERED USERS

DIGG ATTRACTS MORE THAN 236 MILLION VISITORS EACH YEAR

~ 1 MILLION US DOLLARS ARE SPENT EVERY DAY IN BUSINESS TRANSACTIONS WITHIN SECOND LIFE

THERE ARE MORE THAN 250,000 INDIVIDUAL SOCIAL NETWORKS CREATED VIA NING

CNN i REPORT, LAUNCHED IN MARCH 2008, NOW HAS 250,000 CITIZEN JOURNALISM i REPORTS WORLDWIDE

MICROBLOGGING 11% OF US ONLINE ADULTS USE TWITTER

AND IT'S NOT JUST FOR KIDS ANYMORE

THREE IN FOUR U.S. ONLINE ADULTS NOW USE SOCIAL TOOLS TO CONNECT WITH EACH OTHER

FACEBOOK'S 35-54 YEAR- OLD DEMO IS DOUBLING EVERY TWO MONTHS

20% OF 25-34 YEAR-OLDS ONLINE HAVE USED TWITTER

SO WHERE ARE WE GOING?

AGGREGATION & LIFESTREAMING

TODAY, VIRTUAL WORLDS ARE AN IMMERSIVE ENVIRONMENT TOMORROW, THERE WILL BE AN IMMERSIVE WEB

MICRO-EXPRESSIONS

OH YEAH, AND THERE’S THIS MOBILE THING HAPPENING

NEW SCREEN SIZES: NETBOOKS & KINDLE

SO, HOW DO I KEEP UP WITH ALL THIS?

USE GOOGLE READER (OR OTHER RSS AGGEGRATORS) TO KEEP UP WITH STUFF

FOLLOW PEOPLE ON TWITTER TALKING ABOUT YOUR INTERESTS

UTILIZE TOOLS LIKE TWITSCOOP AND TWOPULAR

ATTEND EVENTS IN TOWN (OR OUT OF TOWN)

SOME OF THE PEOPLE WE FOLLOW @GUYKAWASAKI @DAVESYNDER @GARYVEE @SCOBLEIZER @FREDWILSON Or follow us @JEFFHILIMIRE and @THEJDREWFELDMAN to see who else we follow

What do YOU think?

@jeffhilimire @THEjdrewfeldman