Google Product Innovation Time to Time Changes and New Product Strategies. A touch with Change Management
Presentation byHashim KhanBBA MARKETINGIMS University of Peshawar
Table of The Contents• Importance of Change • Google Docs• BackRub • Acquisition of YouTube• Google Vision and Mission • Google Translate• Overview of Products • Google Chrome and Google Nexus• Google Search • Google Drive• Google AdWord and AdSence • Google Plus• Google Image & News • Why it is Important to Accept• Blogger Change• Books• Gmail• Reader• Android• Scholar• Map And Google Earth
Importance of Change Changes in life are inevitable. One who accepts them and changes with them is the one who succeeds in life Changes make life challenging and without a challenge life is boring It is also very important to notice small changes early so that you can adopt to bigger changes easily Working in a new directions helps one find light.
BackRub 1996• Before Google it was BackRub• Larry Page and Surgey Brin, Both Stanford computer science graduated student• Begin coding a search engine called BackRub• As a Research Project
1997The Vision To make search engines so powerful they would understand "everything in the world".The Mission To organize the worlds information and make it universally accessible and useful.The Focus Google continues to focus on innovation and on the user experience.
• Google.com registered as a domain • 15 September 1997• Google In 10 languages • 9 May 2000• Search index: 1 billion pages• Google becomes the world’s largest search engine on 26 June 2000• Average daily visitors to google are 620 Million
Why do they Pay Google• So that they can reach the people of their Interest• And the ad is displayed at the top or right side of the page that increases the no of visitors and revenue goes up
Why Google Pay Publisher?• So that, the number of clicks on a given ad increases and with it, the Google’s revenue• and so that the advertiser’s ad gets more viewers• … by being displayed on a webpage with related content
Google Image Search and Groups 2001 • Groups to make list and interact with them • Image Search could access 250 million image that time
Google News• Google launched its Google News service in 2002• The site proclaimed that the company had created a "highly unusual" site that "offers a news service• Compiled solely by computer algorithms without human intervention
Blogger is a blog-publishing service that allows private or multi- user blogs with time-stamped entriesIt was created by Pyra Labs, which was bought by Google in 2003 Generally, the blogs are hosted by Google at a subdomain of blogspot.com
Google Books• The company began scanning books and uploading limited previews• Full books where allowed, into its new book search engine
Gmail• Gmail is a free, advertising-supported email service provided by Google• Users may access Gmail as secure webmail• Gmail was launched as an invitation-only beta release on April 1, 2004• And Normally in 2005• Monthly Gmail users 146 Million
Google Reader• It was created in early 2005 by Google engineer• Platform for serving news and information to people• Google Reader is a content application and platform provided by Google that is an aggregator of content served by web feeds
• Old beliefs do not lead you to new ideas. Hence, it is necessary to change
Google Acquired Android in 2005 • Google Play, formerly known as the Android Market • Digital application distribution platform for Android • Maintained by Google • Allows users to browse and download music, magazines, books, movies, television programs, and applications
Google Scholar• Google Scholar is a freely accessible web search engine that indexes the full text of scholarly literature across an array of publishing formats and disciplines• Released in beta in November 2004• The Google Scholar index includes most peer-reviewed online journals of Europe and Americas largest scholarly publishers, plus scholarly books and other non-peer reviewed journals
Google Map and Earth 2005 • Web mapping service application and technology provided by Google • Maps embedded on third-party websites via the Google • A related product is Google Earth, a stand-alone program which offers more globe-viewing features, including showing polar areas
Google Docs• Google Docs, another part of Googles productivity suite, allows users to create, edit, and collaborate on documents in an online environment, not dissimilar to Microsoft Word.• The service was originally called Writely, but was obtained by Google on March 9, 2006, where it was released as an invitation-only preview
If change is anticipated, monitored, andquickly adapted to, then it becomes enjoyableas well.
• YouTube is a video-sharing website, created by three former PayPal employees in February 2005• In November 2006, YouTube, LLC was bought by Google for US$1.65 billion, and now operates as a subsidiary of Google• Each minute video of 24hrs are Uploaded to YouTube
Google Translate• 2008• Google Translate is a server-side machine translation service, which can translate between 50 different languages
Google Chrome• Google Chrome is a freeware web browser developed by Google• It was released as a beta version for Microsoft Windows on September 2, 2008, and as a stable public release on December 11, 2008• As of February 2013, according to StatCounter, Google Chrome has a 37% worldwide usage share of web browsers making it the most widely used web browser in the world
Google Nexus• Introduced in 2009 Google Nexus is a line of mobile devices using the Android operating system produced by Google in conjunction with an original equipment manufacturer (OEM) partner• Nexus devices are the first Android devices to receive updates to the operating system
As of November 2012, the latest devices in theseries are the Nexus 4 phone by Google and LG,and the Nexus 7 and Nexus 10 tablet computersby Google with Asus and Samsung respectively
• A multilingual social networking and identity service owned and operated by Google Inc• It was launched on June 28, 2011• As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis
Google Drive is a file storage and synchronizationservice provided by GoogleReleased on April 24, 2012Enables user cloud storage, file sharing andcollaborative editing Google Drive is now the home ofGoogle Docs
Why is It Important to Accept Change?• It is important to accept change since it is a part of life.• No ones life stays exactly the same• At some point change will happen to you• If you accept it now and see it not as a hindrance but as an opportunity, a challenge which might better your life, youll be able to take on anything that comes your way!
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