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RECORED WEBINAR: The Brand Cross-Cultural Index(BCCI) Powered by BrandZ

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The CCMCA: A Total Market Industry Association partnered with WPP’s Millward Brown and Ogilvy & Mather for the release of the industry’s first syndicated tool for understanding a brand’s value ...

The CCMCA: A Total Market Industry Association partnered with WPP’s Millward Brown and Ogilvy & Mather for the release of the industry’s first syndicated tool for understanding a brand’s value across racial or ethnic segments. 



The Brand Cross-Cultural Index (BCCI), powered by BrandZ™, the world’s largest brand equity database, assesses and ranks brands based on their appeal to non-Hispanic White, Hispanic, Black and Asian consumers. 

David Burgos from Millward Brown and Jeffrey Bowman (Founder and Chairman The CCMCA) reported on three categories within the tool: Food - Quick Service Restaurants (QSR), Financial Services - Retail Banking and Beverage - Beer. 



Because of the demand from the November presentation, The CCMCA featured the great work in January's agenda. The webinar was for members and non-members of the Association.

The CCMCA: A Total Market Industry Association is the go-to association for total market and cross-cultural marketing education, training and total market enterprise (TME) certification. 

 If you have any questions, please do not hesitate to email us at contact@theccmca.org.

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