Your SlideShare is downloading. ×

RECORED WEBINAR: The Brand Cross-Cultural Index(BCCI) Powered by BrandZ

201
views

Published on

The CCMCA: A Total Market Industry Association partnered with WPP’s Millward Brown and Ogilvy & Mather for the release of the industry’s first syndicated tool for understanding a brand’s value across …

The CCMCA: A Total Market Industry Association partnered with WPP’s Millward Brown and Ogilvy & Mather for the release of the industry’s first syndicated tool for understanding a brand’s value across racial or ethnic segments. 



The Brand Cross-Cultural Index (BCCI), powered by BrandZ™, the world’s largest brand equity database, assesses and ranks brands based on their appeal to non-Hispanic White, Hispanic, Black and Asian consumers. 

David Burgos from Millward Brown and Jeffrey Bowman (Founder and Chairman The CCMCA) reported on three categories within the tool: Food - Quick Service Restaurants (QSR), Financial Services - Retail Banking and Beverage - Beer. 



Because of the demand from the November presentation, The CCMCA featured the great work in January's agenda. The webinar was for members and non-members of the Association.

The CCMCA: A Total Market Industry Association is the go-to association for total market and cross-cultural marketing education, training and total market enterprise (TME) certification. 

 If you have any questions, please do not hesitate to email us at contact@theccmca.org.

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
201
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide