Maximise Your Lead Generation with Adwords Display Targeting Techniques Alistair Dent - PeriscopixSponsored by:
The New Formula for Search. How InnovativeSearch Strategies Have Interesting, Creative and Remarkable Content at Their Heart Tom Salmon - Epiphany Search Gareth Battersby - Epiphany SearchSponsored by:
the new formula for search 1.a different view of creative content• Engages the right audience • Useful, solving a real whereever they are on the problem or identifying an web. unknown need.• Competes for finite • Interesting, funny, consumer attention. entertaining, timely.• Continuous and always on. • Online, sharable.• Gets the right links. • Seeded appropriately• Leverages value by being (authority and targeted driven by data. networks).• Part of a wider brand • Understanding aggregation, marketing and search communities and platforms. strategy.
in brief• search has changed• brand & social signals are crucial for search engines• creative content should be used strategically develop a community around your brand• networks are everything• it’s a truly exciting time to be in search• the time to change your approach is now