A Decade Of Affiliate Marketing Under Our Belts What’s Coming Next For Us All?Affiliate. Performance. Online. Mobile.
My History: Michelle Anthony - CM • Affiliate Marketing kicked off in the UK 1999 • I did my A’ levels. Internet shopping was driven by discounts • CJ, UK Affiliates (DGM), Tradedoubler – broadband spread 2003 • CBS: Nils Randrup: eBusiness • Blue-chip brands enter affiliate marketing, content affiliates big 2005 • Partner & Alliances Officer (Affinity & Affiliate) • Big agencies join affiliate marketing, pricing models vary 2007 • Joined R.O.EYE in Programme ManagementAffiliate. Performance. Online. Mobile.
Since 2007 the Massive Shift in Perception.... “....well reintroduce affiliate marketing, but as it should be. No silly commissions being paid to grubby little people in grubby studios growing income at our expense, getting in the way of genuine sales.” Nick Robertson ASOS, March 2007Affiliate. Performance. Online. Mobile.
...has seen An Expansion of Publishers Along with perception changing: • CPM rates fell • Recession focused budgets on acquisition • CPAs attractive against alternatives • Biz Dev shortcut to big brands • Day time TV coverage • Offer availability • Offline tracking • Container tagsAffiliate. Performance. Online. Mobile.
...and a Redefining of “Affiliate” to Suit Business Needs Niche PPC Affinity = Big PPC Content - Offline Partnerships Content Affinity Biz Advice Call Centre Finance Email Comparison Incentive 2008 2011 2012Affiliate. Performance. Online. Mobile.
Improved Tracking is Driving Online and Offline Synergies... Voucher Code Tracking: Server2Server: Call TrackingAffiliate. Performance. Online. Mobile.
...and Allowing Campaigns to Harness the Immediacy of Mobile Call Tracking: Mobile Web Tracking: In App Activity: DisplayAffiliate. Performance. Online. Mobile.
The Data Revolution Continues to Drive Quality Commissions: Tagging: Container Tags: Attribution • Click filters • Short term v. • EPC posted a determine long term value day after clicks genuine traffic assessed. • Default EPC • Impression Value is placed applies were pixels are on initial days in too little traffic available as an 7day cookie is driven affiliate metric • New user clicks • Review site earn more excel under QCPAffiliate. Performance. Online. Mobile.
Mobile is Already Here... Geotargeting: Custom Banners: Rendering : Location ToolsAffiliate. Performance. Online. Mobile.
Performance Based Social Commerce is Proving its Concept... Share: Cost Per Like: Recommend: Engage: Buy: Forums • F-commerce • Recommendations ? • Recommendation • I just bought... engines • Amazon Associates • Affiliate traffic sourcesAffiliate. Performance. Online. Mobile.
...but what are the changes we’ll see? Firstly – Devices: 1.5 years 2 years +Affiliate. Performance. Online. Mobile.
Secondly, tracking will have to stay ahead of the game... API Essential Functioning Lead Generation Robust Cookies Cross-device Tracking Session-only Tracking Out-of-sessionAffiliate. Performance. Online. Mobile.
...Ultimately Consumers Will Drive Change and Decide What Stays Tablets, QR codes, How do Mobile payment, There’s a we track? NFC and online , gap in the What strategy ? telesales, in-store, market for What campaign Smart TV ... tools? Consumers Affiliates Networks, Clients & AgenciesAffiliate. Performance. Online. Mobile.
The Caveat...the principles of Performance are strong and lasting “In five years from now we will be doing exactly the same thing.” James Skelland: Technical Solutions Manager, R.O.EYE, 2012Affiliate. Performance. Online. Mobile.
Any Questions? Michelle Anthony Commercial Manager @MichelleAlthea http://uk.linkedin.com/in/michanthony 0161 228 1228Affiliate. Performance. Online. Mobile.
Get In Touch with R.O.EYE... Matt Brown Commercial Director email@example.com Michelle Anthony 0207 323 1981 Commercial Manager firstname.lastname@example.org 0161 228 1288Affiliate. Performance. Online. Mobile.