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Knowing Consumers Frame of Mind   = The Last Word in Targeting             Damon Francis      Business Development Director
Revolutionary Times 1950s & 1960s                       Today• TV radically increases marketing   • Web radically increase...
But also Challenging timesSymptoms                                         Prescriptions•   Declining CTR / Remnant Prices...
Targeting… today               Vs.
“State of the Art” in Online Advertising
“State of the Art” in Online Advertising                                           6                        Confidential
“State of the Art” in Online Advertising
“State of the Art” in Online Advertising
Semantic Targeting-Cookie-less Targeting
Semantic Tagging of Content                                                semantic                                       ...
Understands Ad Desires                         Admant
Define AD Desire                                        Via simple UI at admantx.com                                      ...
Serve better Ads                                                     Profiling                              semantic      ...
Proof Metrics                                                    Consumer        Display Ads       Airlines     Fashion   ...
THANK YOUDamon Francisdfrancis@admantx.com         follow us on:                             www.admantx.comOffice +44 (0)...
Online Advertising Theatre; Knowing Consumers' Frame of Mind = The Last Word in Targeting
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Online Advertising Theatre; Knowing Consumers' Frame of Mind = The Last Word in Targeting

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Transcript of "Online Advertising Theatre; Knowing Consumers' Frame of Mind = The Last Word in Targeting"

  1. 1. Knowing Consumers Frame of Mind = The Last Word in Targeting Damon Francis Business Development Director
  2. 2. Revolutionary Times 1950s & 1960s Today• TV radically increases marketing • Web radically increases messages marketing messages• Brands invest to reach • Brands invest to reach consumers with new medium consumers with new medium• Agencies shape messages to • Online ad technologies match make them exciting content to message - poorly
  3. 3. But also Challenging timesSymptoms Prescriptions• Declining CTR / Remnant Prices Falling • "When an ad is targeted properly,• Brand Advertisers Under-Represented it ceases to be an ad, it becomes important information," … WPP • On average, 82% of all campaigns evaluated showed a positive sales lift … for the brands being advertised increased by 22% … Comscore • [A] simple and effective way to mitigate the increasing risk associated with today’s digital advertising environment is to test the quality of an ad’s creative strategy and execution before 3 Confidential launching a campaign … Comscore
  4. 4. Targeting… today Vs.
  5. 5. “State of the Art” in Online Advertising
  6. 6. “State of the Art” in Online Advertising 6 Confidential
  7. 7. “State of the Art” in Online Advertising
  8. 8. “State of the Art” in Online Advertising
  9. 9. Semantic Targeting-Cookie-less Targeting
  10. 10. Semantic Tagging of Content semantic tagsPage contents are semanticallyprocessed & tagged usingmethods similar to humancomprehension in preparation forprecise selection by the ad server. Confidential 10
  11. 11. Understands Ad Desires Admant
  12. 12. Define AD Desire Via simple UI at admantx.com user can create the profile of Profiling the content that better fits the ad. Confidential 12
  13. 13. Serve better Ads Profiling semantic tags ad server Confidential 13
  14. 14. Proof Metrics Consumer Display Ads Airlines Fashion Products Improved CTR + 200% + 140% + 160% Search Ads Admantx Google + AdSense AdSense CTR 2.63% 0.93% Click Value 0.22 Euro 0.13 Euro CPM per Page 0.65 0.13 Traffic Increase + 77% --
  15. 15. THANK YOUDamon Francisdfrancis@admantx.com follow us on: www.admantx.comOffice +44 (0)207 183 0305 www.blog.admantx.comMobile +44 (0)7517 274206 twitter @ADmantX
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