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Online Advertising Theatre; Knowing Consumers' Frame of Mind = The Last Word in Targeting
 

Online Advertising Theatre; Knowing Consumers' Frame of Mind = The Last Word in Targeting

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    Online Advertising Theatre; Knowing Consumers' Frame of Mind = The Last Word in Targeting Online Advertising Theatre; Knowing Consumers' Frame of Mind = The Last Word in Targeting Presentation Transcript

    • Knowing Consumers Frame of Mind = The Last Word in Targeting Damon Francis Business Development Director
    • Revolutionary Times 1950s & 1960s Today• TV radically increases marketing • Web radically increases messages marketing messages• Brands invest to reach • Brands invest to reach consumers with new medium consumers with new medium• Agencies shape messages to • Online ad technologies match make them exciting content to message - poorly
    • But also Challenging timesSymptoms Prescriptions• Declining CTR / Remnant Prices Falling • "When an ad is targeted properly,• Brand Advertisers Under-Represented it ceases to be an ad, it becomes important information," … WPP • On average, 82% of all campaigns evaluated showed a positive sales lift … for the brands being advertised increased by 22% … Comscore • [A] simple and effective way to mitigate the increasing risk associated with today’s digital advertising environment is to test the quality of an ad’s creative strategy and execution before 3 Confidential launching a campaign … Comscore
    • Targeting… today Vs.
    • “State of the Art” in Online Advertising
    • “State of the Art” in Online Advertising 6 Confidential
    • “State of the Art” in Online Advertising
    • “State of the Art” in Online Advertising
    • Semantic Targeting-Cookie-less Targeting
    • Semantic Tagging of Content semantic tagsPage contents are semanticallyprocessed & tagged usingmethods similar to humancomprehension in preparation forprecise selection by the ad server. Confidential 10
    • Understands Ad Desires Admant
    • Define AD Desire Via simple UI at admantx.com user can create the profile of Profiling the content that better fits the ad. Confidential 12
    • Serve better Ads Profiling semantic tags ad server Confidential 13
    • Proof Metrics Consumer Display Ads Airlines Fashion Products Improved CTR + 200% + 140% + 160% Search Ads Admantx Google + AdSense AdSense CTR 2.63% 0.93% Click Value 0.22 Euro 0.13 Euro CPM per Page 0.65 0.13 Traffic Increase + 77% --
    • THANK YOUDamon Francisdfrancis@admantx.com follow us on: www.admantx.comOffice +44 (0)207 183 0305 www.blog.admantx.comMobile +44 (0)7517 274206 twitter @ADmantX