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Landing on Planet Motorola: Ensuring their workforce were educated and incentivised for the launch of RAZR i smartphone
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Landing on Planet Motorola: Ensuring their workforce were educated and incentivised for the launch of RAZR i smartphone

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Kevin Chamberlain, Business Development Manager, Corporate Rewards …

Kevin Chamberlain, Business Development Manager, Corporate Rewards


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  • Corporate Rewards were appointed to undertake this work in the summer of 2012. The project launched in October.
  • The key focus was on e-learning so participants could undertake all important product training before the first big weekend of sales of the new phone.
  • Eligible participants logged interest since mid-September Upon successful registration, participants received email confirmation, including an online scratchcard code – there were RAZR™i phones and Motorola tablets up for grabs for the first 2 months E-learning accessed via one site with instant feedback on success rates 3 step e-learning challenge consisted of video; multi-choice questions; and role play Rewards for completing e-learning with 80% or higher success rate in multi-choice section – if pass rate isn’t achieved, participants can re-sit the test answering different questions. Those who did pass got a branded coffee cup and Costa Coffee vouchers. This has now have evolved and rewards points are achieved to retain from the reward catalogue. For the first 2 months, those who get 100% were entered into a weekly draw to win VIP hospitality to a concert at Wembley in 2013. The current prize offering is for Justin Bieber tickets.
  • Participants could create their own Avatar upon registration – selecting their own accessories, body, boots, head with loads to choose from!
  • E-learning is the key focus of this programme and ensuring that by the end of the e-learning, participants will be equipped with all the essential information they need to help their customers make the right choice of phone
  • Advertising materials with key product information Photo gallery so participants can see pictures from their local event or look at what other stores have been doing Reward catalogue – participants can earn points to put towards a large range of items such as activities & days out, gifts & gadgets; home & garden; special offers; technology & entertainment; other items such as charity donations Refer a friend and earn points for rewards Seasonal promotions e.g at Christmas we created an information sheet for general Apps available supplied by Motorola
  • The online programme has been built with the full intention that it will be added to over the coming months. Full On Experience incentive is taking place right now and involves chances to win experience days for achieving 100% in e-learning multi choice questions
  • Transcript

    • 1. Planet Motorola Kevin ChamberlainBusiness Development Manager Corporate Rewards corporaterewards.co.uk
    • 2. Corporate RewardsFor 10 yrs we have been creating and delivering incentive & recognition programmes that educate, empower and enable people... 360 ENGAGEMENT One portal, multiple benefits
    • 3. Planet MotorolaWhere did it all start?
    • 4. The background• Telecomms giant Motorola needed an incentive programme to drive training engagement of the new Motorola RAZR™i smartphone• Target market was their partner network of outbound sales floors and call centres• High technology audiences expect high technology programmes• A high impact learning platform was required
    • 5. Planet Motorola objectives• Provide e-learning and product information to users across stores, call centres and distributors• Fun and engaging to capture hearts and minds• Promote the brand and service as well as the product• Potential to add sales incentives to specific audiences in the future
    • 6. Requirements• Highly visual & exciting incentive – stand out from the crowd• Adaptable, regular communication – fun & engaging• Facilitate learning & enablement• Introduce element of competition• Need to give everyone a chance to win• Compelling reason – large ‘pull prize’ mechanic• Low administration & management for Motorola
    • 7. Overview of the programme• Online scratchcard code issued on registration with chance to win• 3 step e-learning challenge throughout October and November – Complete all 3 steps to get branded coffee cup and Costa voucher; now participants collect points – Score 100% for entry into weekly prize draw to win a pair of Wembley tickets
    • 8. A little bit of extra fun!
    • 9. 3 step e-learning
    • 10. Other features• Advertising materials• Photo gallery• Reward catalogue• Refer a friend• Seasonal promotions
    • 11. Planet Motorola The story so far…
    • 12. User take-up to date• Users registering their interest before launch – 599• Registered users to date – 1,664• Number of users completing 3 stage challenge to date - 352• Log ins to date – 19,167
    • 13. User breakdown by company
    • 14. Prizes distributed• Motorola branded coffee cup and Costa coffee voucher to all completing the 3 step challenge• 15 scratchcard winners to date – 12 x Motorola XoomTM 2 – 3 x Motorola RAZRTMi
    • 15. What’s next?• Scheduling further engagement ideas for 2013 – Apps – Further product training modules – Justin Bieber incentive – Full On Experience incentive• Tailoring the rewards catalogue