Affiliate Marketing Theatre; Boosting other brands marketing channels with your affiliate programme and bridge the gap between online and offline
1. Boost other marketing channels with your affiliate
programme and bridge the gap between online &
offline
2. What's the goal of an Affiliate Programme?
“…to expand the reach of brand & product beyond the
means of a merchant’s own internal marketing. The
promotion of the brand on external sites is in itself an
endorsement of the brand which should not be
undervalued…”
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3. Online
• Accuracy • Targeted • Optimisation
• Rapidity • Metrics • Results
Tracking Reach Speed
Offline
• Spend • Experience • Consultative
• Established • Immediacy • Service
Try before Considered
Traditional
you Buy Purchases
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5. • Merges the real world with the virtual world
Technology • Incorporates information/promotions for user location
• Transactions can be made both on & offline
• Commercial viability comes second to user experience
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6. • Learning's taken from existing Merchant relationships
• Driving users into stores using incentives Publisher
• Social, Local & Mobile being increasingly adopted
• Using Local & Mobile to drive members into merchant store
• Aiming to increase both online and offline sales for merchant
• Check-in CR: 16%
• Growth
• Clicks: 54%
• Sales: 59%
• CR: 12%
• In-store cashback for full
visibility
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7. • Learning's taken from existing Merchant relationships
• Driving users into stores using incentives Publisher
• Social, Local & Mobile being increasingly adopted
• After a point, ROI on paid search drops below the cost
• Partnering with a PPC specialist within your Affiliate program can help maximize ROI on the
long tail of search terms.
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8. • Simple enough right?
• Message best delivered
consultatively (a.k.a in person)
• Incremental? Profitable?
• Agreement between online & offline departments
• Opportunity must be mutually beneficial
• Work with X-platform tracking
Merchant
• Visibility on user journey
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9. • Technological flexibility
• Minimize risk & leakage
Network • Understand offline KPI’s as well as online
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