REDWOOD CITY, Calif. — February 15, 2012Equinix, Inc. (Nasdaq: EQIX), a provider of global data center services, today reported quarterly and year-end results for the period ended December 31, 2011.Revenues for the year ended December 31, 2011, were $1,606.8 million, a 32% increase over 2010 revenues.
or the period ended December 31, 2011.Revenues for the year ended December 31, 2011, were $1,606.8 million, a 32% increase over 2010 revenues.
Who DW are Comprises Affiliate Window and buy.at Part of the zanox GroupOnline marketing company with technology at its heart – one of our 5 core pillars as a business. Reputation for Innovation – winners of A4U Award for Darwin Marketplace last year and several others in previous years.Aim of next 10 mins – put in context of affiliate marketing –role as Client Strategist – major challenges facing affiliate industry we hear continually from clients; role at PE and link to Equinix.
Major Challenges in the Affiliate Industry What’s the point of an affiliate network? Questioned in many current debates in industry on: Incrementality – dominance of/reliance on incentive-based traffic Long Tail engagement – what’s the point of having a huge affiliate programme if the volume comes from a few top players whose incremental value is constantly questioned? Growth of affiliates as brands – Many affiliates larger than the brands they promote, so a switch in the balance of power between the two Consumers going straight to affiliates as they become increasingly seen as sources of authority, trusted, etc. Attribution – do all affiliates play equal role in path-to-purchase? Multi-attribution within the affiliate channel vs cross-channel attribution in broader online mix
Our response, and how Equinix fit in: Reputation in the industry for innovation – award wins, etc.Platform has undergone a ground-up rebuild over the last couple of years – Darwin Marketplace: Transparency and additional reporting functionality Scalability for our clients - Reporting requirements grown substantially across the industry; brands’ programmes have reached maturity Not just in terms of the volumes of transactions but in terms of the complexity of questions asked about them and the scrutiny that they are subjected to Networks are the biggest source of data in the affiliate industry – they collect more information than they report on. Work of the Strategy team to interrogate that data for bespoke client projects (around incrementality and attribution, for example) Industry’s first fully-searchable affiliate directory: For recruitment, communication and engagement of affiliates – engagement of Long Tail and Allows affiliates to showcase themselves to advertisers, and vice versa – ‘LinkedIn for affiliate marketing’ Infrastructure not just the pipes and the plumbing – it’s integral to the user’s experience
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