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Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
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Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”

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  • No longer are we accessing the internet through a nice big desktop screenLaptops.. Netbooks are all growingAnd more are coming – ipad.. tablets.. And then there is mobile..
  • By providing content that is educational in nature rather than promotional can lead to longer term growth in fans and active usersCamping retailer – when they focused on education their conversion rates generated went from 4% to 10% as opposed to a buy buybuy / discount messageShaving manufacturerFood mixerUGC plays into this
  • By providing content that is educational in nature rather than promotional can lead to longer term growth in fans and active usersCamping retailer – when they focused on education their conversion rates generated went from 4% to 10% as opposed to a buy buybuy / discount messageShaving manufacturerFood mixerUGC plays into this
  • Transcript

    • 1. Aren’t social andmobile both hotter than email?
    • 2. What about the2 billion?
    • 3. Radacati Group
    • 4. Email marketers mustadopt, adapt and improve.
    • 5. Email Marketing in a Mocial World Integration Context/Design Automation /Humanisation Triggers
    • 6. Transition: Share>Find>Follow>Like
    • 7. Impact on Email Marketing Integration Context/Design Automation /Humanisation Triggers
    • 8. Going Mobile / Design OVERLOAD
    • 9. Where is My Email Being Read?
    • 10. The New Design ChallengeOld mouse New mouse
    • 11. Do Your Emails Have the Touch? Source: StyleCampaign.com, Litmus
    • 12. Impact on Email Marketing Integration Context/Design Automation /Humanisation Triggers
    • 13. Old Rule:Sell the sizzle, not the steak.
    • 14. New Rule:Educate with grilling tips, recipes and wine pairing.
    • 15. Let Customers Do the Selling
    • 16. Impact on Email Marketing Integration Context/Design Automation /Humanisation Triggers
    • 17. Social is the New Broadcast
    • 18. Try Doing this with Social Media
    • 19. Nurture Highly TransactionalPersonalised Email’s StrengthsTriggered off Behaviour Dynamic Campaign Tracks
    • 20. Low Volume, High ROIVolume of Emails sent Email Generated Revenue 4.1% Triggered Campaigns 40.2% Triggered Campaigns
    • 21. Social vs Email Conversation ConversionEmail drives the ROI in Mocial
    • 22. Email is Healthier than ever.
    • 23. What are you doing toadvance your email programme in a world gone mocial?
    • 24. About Silverpop• 1,400+ customers• Across 38 countries• 95% customer retention• >2B msgs sent per month across our customer base
    • 25. • Resource Centre at silverpop.com – White papers – Webinars – Blogs – Case studies – Newsletters• Presentations on SlideShare – www.slideshare.net/Silverpop New Whitepaper: The State of the Social Universe
    • 26. Thank you!

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