What does thisDAM thing do? Davin Kluttz Sr. Product Manager, Extensis
Why am I here?18+ years in design/advertising Print, publishing, web and video Digital media and technologySoftware solutions Mission: Tame “digital chaos” Individuals & workgroups Preserving creativity (and sanity)
Why are you here?Was “DAM” a typo? Digital Asset ManagementWhat is this not? Not a product demo Chance to learn Ask questions
What is an “asset”Digital Assets, not Financial AssetsWhen is a file an asset? Purchased or licensed It’s critical. Re-create or re-purchase, if it cannot be found. (Lost time, money)It’s only an asset if you can find it! So, let’s “manage” these. Make sense?
#1 - SearchDon’t be “old fashioned” Isolated searches Folder-based searches FilenamesCentralised search One place to find everything Including archives Metadata
#2 - MetadataA simple definition: Metadata is data about your data. Keywords or “tags”Metadata can be specific Author or Photographer Name License Expiration Project IDDAM systems read/embed metadata
#3 - PreviewQuiz: What must you have, in order to view… 100 photos from a Nikon professional camera? An InDesign document? A Keynote presentation?DAM can preview anything. No costly applications to install Make (and note) decisions
#4 - SharingSharing is vital Reduce turnaround time (less email, etc.) Let others contribute metadataThe DAM itself is shared: Who needs access? What do they need to access? How do they access?DAM can provide various ways to share.
#5 - DerivativesWe’re the “experts” The right tools and access to files Bottleneck Time better spentInterruptions? DAM helps: Single “master” file Avoid duplicates: less storage, less chaos Self-service, faster turnaround Better communication